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Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
Radian6 Overview
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Radian6 Overview

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Provide a great overview of Radian6 technoloy/services and a excellent social enterprise Playbook.

Provide a great overview of Radian6 technoloy/services and a excellent social enterprise Playbook.

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  • 1. Radian6 overview
  • 2. | agenda
    • Company Overview
    • 3. Customer Direction
    • 4. Why Radian6
    • 5. Additional Resources
  • | Corporate Highlights
    Accomplished Management Team
    • 75+ years of combined experience in start-ups, growth stage and global corporations
    • 6. Q1 Labs, iMagicTV, NCompass Labs, Fulcrum Technologies, Microsoft, Alcatel
    Strong, VC-backed Financing
    • Summerhill Ventures, BrightSpark Ventures, Business Development Bank of Canada (BDC)
    • 7. $4M Series A round in April 2007, $6.5M Series B in December 2008
    • 8. Profitable
    Over 220 Employees:
    • 100% focused on social media
    Strong Growth:
    • Strong growth since Market Entry in November 2007
    • 9. 2,000+ customers
    • 10. 48 of the Fortune 100
    Radian6 founded in April, 2006
  • 11. | customer direction
    Three phases of an end to end program.
    Listening: Discovering real-time, relevant, impactful conversations.
    Measuring: Monitoring, analyzing and tracking those conversations.
    Engaging: Social campaigns and active dialog with customers and tracking, tagging, archiving comments for further use
  • 12. | single integrated platform
  • 13. | Why Radian6?
    Most comprehensive data coverage
    Self-serve, Real-time, Intuitive Interface
    Online Engagement Workflow Mgmt
    Social Media Metrics
    Globalized
    • Web based and Desktop solutions for full engagement and outreach tracking
    • 14. Participation assignments, tracking, audit trails, workflow management
    • 15. Source tags, added to the system, can now be used to slice and dice in the UI
    • 16. Segmenting is multi-level
    • 17. Users can setup topics to track and be viewing/analyzing results in a matter of a couple of minutes
    • 18. Data delivered to the dashboard in real-time as it is discovered and indexed
    • 19. Configurable, Transparent Influence Model
    • 20. Real-time alerts and automated dashboard reports
    • 21. Comments, views, engagement, topical in-bound links,
    • 22. de.licio.us bookmarks, digg votes, Reditt
    • 23. twitter metrics, forum thread size
    • 24. Facebook Likes
    • 25. Compete.com site traffic metrics
    • 26. Web Analytics- Site Visitors - Conversions - Time on site
    • 27. Support for 15 languages, keywords, content and sources. (English, Spanish, French, Italian, German, Japanese, simplified Chinese, Korean, Russian Finnish, Dutch, Swedish, Danish, Norwegian, and Portuguese)
    • 28. Ability to easily filter content by both language and geography
    • 29. All blogs (over 150 million)
    • 30. Forums(tens of thousands)
    • 31. Online mainstream news (over 25 thousand)
    • 32. Top rich media sites (over 500)
    • 33. Comments
    • 34. Microblogging- Twitter - Friendfeed
    • 35. Linkedin Answers
    • 36. Facebook
    • 37. Google Buzz
  • | Ease of integration
    • Radian6 proactively pursues integrations between its platform and existing enterprise platforms
    • 38. In addition, Radian6 has a complete API available to partners that allows for custom integrations
    Radian6 supports existing enterprise systems like no other social media monitoring company in the market
    Sample of companies building integrations with Radian6:
    Radian6 currently integrates with:
  • 39. | strong offering = Success
    Strong product and integration capabilitiespositions Radian6 as the market leader, validated by independent sources such as Forrester
    The Radian6 capabilities have made it the natural choice for over 2,000 mid-to-large enterprise customers including 48% of the Fortune 500; in the US & Canada as well as internationally
    Source: Forrester Wave: Listening Platforms, Q3 '10
    To get your free copy of the Wave report please go to: http://bit.ly/9yTNnM
  • 40. | social enterprise
    Traffic
    Coordinator
    Traffic
    Coordinator
    Responder
    Brand Conversations
    Executive
    And
    Management
    Professional
    Services
    Product
    Teams
    Tactical Reporting & Analysis
    Sales and
    Marketing
    Customer
    Service
    Responder
    Responder
    Communications
    And Public
    Relations
    Community
    Relations
    Operations
    Responder
    Represents
    Managed Services & Reporting
    Traffic
    Coordinator
    Traffic
    Coordinator
  • 41. | social enterprise playbook
    Social Enterprise Playbook
    Listen
    Tag
    Respond
    Forward
    Product
    Mgmt.
    Thank you.
    Advocate,
    Reference
    Compliments
    Corporate
    & Product
    Mentions
    Support
    As case.
    Complaints
    You have
    been heard.
    Complaint
    Sales or Department
    responsible
    Prospect,
    Customer
    You have
    been heard.
    Inquiries
    Point of Need
    Keywords
    Evaluate
    Classify
    Discover
    Influencer
    -related
    Assign
    Audit
    n/a
    PR Outreach
    Follow-up (open assignments requiring re-assignment)
    Influencer
    Industry
    Conversations
    Sales or
    Lead gen.
    Buying
    Intent
    Prospect,
    Lead
    Refer to
    Fans link.
    Invite to your community
    Topic
    Industry
    -related
    Product
    Mgmt.
    Influencer
    Conversations
    Campaign
    Name
    Campaigns
    & Launches
    n/a
    Marketing &
    PR
    End-to-end Engagement Reporting
  • 42. | rules engine
  • 43. | taking social across the enterprise
    Content Asset Management
    Media Monitoring & Analysis
    Social CRM
    (CRM & CIM/Contact Center
    Enterprise Social Software
    Enterprise Marketing & PR Platforms
    Web
    Analytics &
    BI
    Online Advertising
    API
    Radian6 Monitoring, Analysis and Engagement Platform
    Open Metrics Framework
  • 44. | insights
  • 45. | use cases
    http://www.radian6.com/applications
    Examples:
    • Crisis Management
    • 46. The Lifecycle of Buzz
    • 47. Uncovering Influencers
    • 48. Benchmark the Competition
    • 49. 360 Degrees of Your Brand
    • 50. Capture Industry Trends
    • 51. Social Meets Web Analytics
    • 52. Sales and Lead Generation
    • 53. Create a Listening Grid
    • 54. Measure Community Engagement
    • 55. Customer Service Outreach
    • 56. Make a Case for Social Media
    • 57. Find your Brand Evangelists
    • 58. Listen When No One’s Talking
  • For more information, please contact:
    Jon Robertson
    506.452.9108 jon.robertson@radian6.com
    Radian6.com

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