Présentation SiteBrand - LongBoard Montreal - 21 avril 2010

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Sitebrand personalizes the online experience with relevant messaging to boost conversion rates, build visitor loyalty, brand, and drive revenue. Sitebrand's personalization platform is an innovative, easy to integrate online marketing solution supported by a seasoned team of personalization experts. Founded in 2000, Sitebrand is the trusted leader in web personalization, serving nearly 500 million personalized experiences every month.

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Présentation SiteBrand - LongBoard Montreal - 21 avril 2010

  1. 1. Leverage Marketing Channels with Personalization<br />
  2. 2. A Success Story<br />
  3. 3. Initially… Static, Dull<br />
  4. 4. Discounts, Promotions…<br />
  5. 5. Search by what YOU like…<br />
  6. 6. Recommendations…<br />
  7. 7. See what other customers have to say…<br />
  8. 8. #1 Priority…<br />
  9. 9. What interests YOU …<br />
  10. 10. A Real Store with Real People …<br />
  11. 11. Forward Thinking…<br />
  12. 12. Now… Targeted Email<br />
  13. 13. Customized Landing Page<br />
  14. 14. Product Recommendations<br />
  15. 15. Relevant Messaging<br />
  16. 16. Personalization in Action<br />
  17. 17. Websites Adopting Personalization<br />
  18. 18. Personalization is Proven<br />Tailored messages for a more relevant visitor experience<br />
  19. 19. Personalization Works and is Growing<br />Aberdeen shows that of companies deploying personalization solutions :<br />88% say they’ll recognize a return on investment<br />76% agree gains outweigh investment costs<br />96% agree personalization improves email marketing performance<br />According to Forrester, only 25% of interactive marketers make use of behavioural targeting or personalization strategies<br />
  20. 20. Leverage Marketing Channels with Personalization<br />
  21. 21. SEM/SEO – Discovery, Traffic<br />SEM Marketing<br />Searching<br />For “Sweater”<br />
  22. 22. Unknown…<br />SEM Marketing<br />Searching<br />For “Sweater”<br />Unknown<br />
  23. 23. Email – Communication, Traffic, Loyatly<br />Email Marketing<br />Subscriber<br />
  24. 24. Unknown…<br />Email Marketing<br />Unknown<br />Subscriber<br />
  25. 25. Social Media – Voice of the Customer<br />Social Media<br />Coupon Code<br />
  26. 26. Unknown…<br />Social Media<br />Coupon Code<br />Unknown<br />
  27. 27. Challenges<br />Unknown<br />Unknown<br />Unknown<br />
  28. 28. Online Marketing Challenges<br />Maintaining Message Relevance<br />Visitors arriving through traditional marketing channels quickly become ‘Unknowns’<br />Silo’d Marketing<br />Initiatives in one channel are often unable to benefit from investment in others<br />Attribution<br />ROI is measured in the ‘now’, with no way to measure impact over time<br />
  29. 29. With Sitebrand<br />
  30. 30. SEM/SEO – Landing Page and Beyond<br />SEM Marketing<br />Searching<br />For “Sweater”<br />
  31. 31. Context!<br />SEM Marketing<br />Searching<br />For “Sweater”<br />Searching<br />For “Sweater”<br />
  32. 32. Email – Landing Page and Beyond<br />Email Marketing<br />Subscriber<br />
  33. 33. Context!<br />Email Marketing<br />Subscriber<br />Subscriber<br />
  34. 34. Social Media – Landing Page & Beyond<br />Social Media<br />Coupon Code<br />
  35. 35. Context!<br />Social Media<br />Coupon Code<br />Coupon Code<br />
  36. 36. Working Together – Relevant!<br />SEM Marketing<br />Social Media<br />Searching<br />For “Sweater”<br />Coupon Code<br />Email Marketing<br />Subscriber Searching for “Sweater” with a coupon code<br />Subscriber<br />
  37. 37. Online Marketing Challenges<br />Maintaining Message Relevance<br />Visitors arriving through traditional marketing channels quickly become ‘Unknowns’<br />Silo’d Marketing<br />Initiatives in one channel are often unable to benefit from investment in others<br />Attribution<br />ROI is measured in the ‘now’, with no way to measure impact over time<br />
  38. 38. Post-Click Marketing Example<br /><ul><li>Relevant content
  39. 39. Single and multiple sessions
  40. 40. Customer lifetime interaction
  41. 41. Search engine optimization
  42. 42. Email marketing
  43. 43. Onsite behaviour</li></li></ul><li>Organic Search for Bellini Tops<br />Kiyonna.com<br />
  44. 44. Click to Kiyonna.com website<br />
  45. 45. Browse the site…<br />
  46. 46. Browse the site…<br />
  47. 47. Browse the site…<br />
  48. 48. Sign up for email specials<br />
  49. 49. Exit Kiyonna.com<br />
  50. 50. Targeted email sent<br />
  51. 51. Promoting Bellini Products<br />Exclusive Email Promotion:<br />20% off<br />
  52. 52. Click to… Bellini Landing Page<br />Exclusive email promotion reminder<br />
  53. 53. Click to… Other Interesting Page(s)<br />Remind…<br />Reinforce…<br />…clickable call to action<br />
  54. 54. Click back to… Bellini Landing Page<br />Continue promotional dialogue<br />
  55. 55. Click to… Bellini Product Page<br />Buy Now to receive discount!<br />
  56. 56. Click to… Checkout Pages<br />Important discount code reminder<br />
  57. 57. Post-Click Marketing<br />…to continuity throughout the website<br />From a Keyword Search…<br />From the landing page<br />…to browsing other pages<br />And an email campaign… <br />…through to purchase<br />
  58. 58. Personalization: Kiyonna.com<br />“ Sitebrand helped us increase our sales figures over 20% by personalizing our email subscribers’ experience on our website ”<br />- Kim Camarella-Khanbeigi, President, Kiyonna.com<br />
  59. 59. With Sitebrand<br />

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