Nancy & Alec MICROSOFT

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Nancy & Alec MICROSOFT

  1. 1. Social Media & Anthropology
  2. 2. The irresistible rise ofSocialCommunicationInfluencing conversation, not monologueConnectionFocused, not all over the placeCommunityPurpose, not advertising
  3. 3. It better…
  4. 4. But why?Gender SpecificSameness: 2 000 000 + 20 000 + 200 + 20Differences: culturally defined roles & needs
  5. 5. Brain matters 2 000 000 20 000 200 20
  6. 6. Compete & Win Connect & Maintain
  7. 7. … and how – Culture matters How are How are they How does women active active by age? activity differ by in Social culture? Networks?
  8. 8. India: Facebook & Orkut69% male, 31% female users on Facebook50% are under 25 years old Source: Facebakers & TechCrunch
  9. 9. Same genders & differentculture Men continue to Family Control compete Private is public – Women continue to therefore public is private connect
  10. 10. And… Y?Generation Y & ZMillennial perspectivesNew Super-ConsumersDon’t underestimate Gen X
  11. 11. How are we changing?Listen firstEngage & dialogueSeducesecondHonest, authentic, open Source: The OPEN Brand: Digital Trends by Resource Interactive
  12. 12. … and what does it mean foryou? Is Social Is Social Can you drivechanging the way changing the profit in this new you market? way you landscape? measure? Digital traces Predictive models Targeted attractors
  13. 13. So what is next? ARE YOU ENCHANTING? 1.0 ARE YOU IN CONTEXT? ARE YOU CONNECTING? 1.0
  14. 14. Understanding whyand how femalesengage in socialnetworks will helpyou exceed men’sexpectations.

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