Social Media & Anthropology
The irresistible rise ofSocialCommunicationInfluencing conversation, not monologueConnectionFocused, not all over the plac...
It better…
But why?Gender SpecificSameness: 2 000 000 + 20 000 + 200 + 20Differences: culturally defined roles & needs
Brain matters        2 000 000   20 000   200   20
Compete & Win   Connect & Maintain
… and how – Culture matters    How are      How are they        How does  women active   active by age?   activity differ ...
India: Facebook & Orkut69% male, 31% female users on Facebook50% are under 25 years old                                   ...
Same genders & differentculture                                 Men continue to       Family Control                      ...
And… Y?Generation Y & ZMillennial perspectivesNew Super-ConsumersDon’t underestimate Gen X
How are we changing?Listen firstEngage & dialogueSeducesecondHonest, authentic, open                          Source: The ...
… and what does it mean foryou?    Is Social         Is Social         Can you drivechanging the way    changing the      ...
So what is next? ARE YOU ENCHANTING? 1.0 ARE YOU IN CONTEXT? ARE YOU CONNECTING? 1.0
Understanding whyand how femalesengage in socialnetworks will helpyou exceed men’sexpectations.
Nancy & Alec MICROSOFT
Nancy & Alec MICROSOFT
Upcoming SlideShare
Loading in...5
×

Nancy & Alec MICROSOFT

171

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
171
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nancy & Alec MICROSOFT

  1. 1. Social Media & Anthropology
  2. 2. The irresistible rise ofSocialCommunicationInfluencing conversation, not monologueConnectionFocused, not all over the placeCommunityPurpose, not advertising
  3. 3. It better…
  4. 4. But why?Gender SpecificSameness: 2 000 000 + 20 000 + 200 + 20Differences: culturally defined roles & needs
  5. 5. Brain matters 2 000 000 20 000 200 20
  6. 6. Compete & Win Connect & Maintain
  7. 7. … and how – Culture matters How are How are they How does women active active by age? activity differ by in Social culture? Networks?
  8. 8. India: Facebook & Orkut69% male, 31% female users on Facebook50% are under 25 years old Source: Facebakers & TechCrunch
  9. 9. Same genders & differentculture Men continue to Family Control compete Private is public – Women continue to therefore public is private connect
  10. 10. And… Y?Generation Y & ZMillennial perspectivesNew Super-ConsumersDon’t underestimate Gen X
  11. 11. How are we changing?Listen firstEngage & dialogueSeducesecondHonest, authentic, open Source: The OPEN Brand: Digital Trends by Resource Interactive
  12. 12. … and what does it mean foryou? Is Social Is Social Can you drivechanging the way changing the profit in this new you market? way you landscape? measure? Digital traces Predictive models Targeted attractors
  13. 13. So what is next? ARE YOU ENCHANTING? 1.0 ARE YOU IN CONTEXT? ARE YOU CONNECTING? 1.0
  14. 14. Understanding whyand how femalesengage in socialnetworks will helpyou exceed men’sexpectations.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×