The whole world is watching… the explosion of videogame video - Stuart Saw, Twitch
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The whole world is watching… the explosion of videogame video - Stuart Saw, Twitch

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Slides from Stuart Saw's keynote at November 2013's London Games Conference. ...

Slides from Stuart Saw's keynote at November 2013's London Games Conference.

Twitch Regional Director of EMEA Stuart Saw examines the rapid audience growth and user behaviours around video streaming and show what it means for both game experiences and marketing.

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  • v/o: we reach three-quarters of the males 18-49 demographic who spend a wide spectrum of time playing video games. But nearly half spend more than 20 hours a week. They watch live streams, chat with the community, watch video highlights and broadcast game play. The way they consume media has changed from the way they did so a year ago.
  • v/o: And not only are we #1 amongst the Gaming category in Average Daily Uniques. But, our engagement puts us even further up the ranks than Facebook!This proves that the way people are consuming Twitch’s content is more in line with the way they consume YouTube. Video consumption is a lot more engaging with more time spent than reading articles or connecting with friends via FB.
  • v/o: First, lets revisit why these guys are even on Twitch

The whole world is watching… the explosion of videogame video - Stuart Saw, Twitch The whole world is watching… the explosion of videogame video - Stuart Saw, Twitch Presentation Transcript

  • THE WHOLE WORLD IS WATCHING… THE EXPLOSION OF VIDEO GAMING VIDEO
  • WWW.TWITCH.TV Watching video game play is entertainment OVER 300 MILLION PEOPLE WATCH GAMING VIDEOS ONLINE Over 300 million people watch gaming VODs on Youtube every month, making video games Youtube’s 2nd largest vertical. Machinima, Youtube’s largest Gaming MCN, has grown from serving 2 billion views in all of 2010 to serving over 2 billion views every single month. This audience is quickly moving to a live medium, desiring an engaging, interactive, parti cipatory experience around their shared passion.
  • Twitch attracts more than 44 million gamers each month Monthly uniques have been increasing 10% MoM, on track to reach 55 million by end of 2013. 2011 Source: MixPanel, August 2013 2012 2013
  • Engagement is exploding. Twitch users watch live video for 101 mins everyday. 12 billion minutes watched every month, with an average of 272 minutes/unique per month. The number of people broadcasting games on Twitch tripled in 2013 600,000 unique broadcasters in July Unique Broadcasters TIPPING POINT 2011 Source: MixPanel, August 2013 2012
  • What is the viewing experience like? List of channel’s VODs High-quality video player Active chat room List of suggested channels Customizable Panels
  • THE DIFFERENCE IS LIVE Source: MixPanel, June 2013
  • WWW.TWITCH.TV % 95 MALE GAME CONSUMPTION Time Spent Gaming % 14% 24% 27% 35% 68 60 3/4 % Average Age: 21 Age 18-49: 76% USERS @ A GLANCE A Massive & Addicted Audience Nearly 1/2 have decreased watching TV to maintain their time for game entertainment watching any given stream DO NOT own the game discover video games through online streams Activities on Twitch spend 20+hours per week on Twitch Source: Twitch User Survey, VG Market, July 2013 99% Watch live streams 61% 38% Chat with community Watch video highlights 25% Broadcast gameplay 85 % Visit Twitch a few times a day
  • Engagement Leader 552 mins. Minutes/viewer Videos/viewer 284 mins. 105 videos Source: comScore Video Metrix, August 2013 46 videos 35 mins. 4 videos 23 12 mins. videos 18 mins. 4 videos
  • Why do people stream? SELF EXPRESSION A DESIRE TO SHARE & TEACH FAME, TO SHOW OFF PASSION FOR GAMES MONEY
  • Why do people watch games? ● Exciting ● Competitive ● Narrative & Story COMMUNITY ● Witness expertise & feats ● Inspiring - “I’d do that too!” DISCOVERY ● ENTERTAINMENT ● Personalities of broadcasters, players, comme ntators Social interaction around human nature
  • eSports LoL LCS Finals 5 MILLION UNIQUE VIEWERS SITE-WIDE DoTA 2 International Finals 4.5 MILLION UNIQUE VIEWERS SITE-WIDE Source: MixPanel, June 2013 Source: MixPanel, June 2013
  • GTA V – Biggest Game Launch Ever Sept 17th – 22nd 3,324,360 Unique Viewers 253 Million+ Minutes Watched Per User, Over 1.5 Hours Watched Source: MixPanel, September 2013
  • E3 2013 on Twitch JUNE 10 - JUNE 13 9.4 MILLION UNIQUE VIEWERS SITE-WIDE 2+ MILLION UNIQUE VIEWERS, E3 TWITCH STREAM JUNE 10: BEST DAY 4.3 MILLION UNIQUE VIEWERS Source: MixPanel, June 2013 Source: MixPanel, June 2013
  • Why does it matter? Massive audience shift in terms of... • Use of time • Discovery of games • Interaction around games • Buying habits • Center of gravity of games communities • Marketing, PR, Sales • Game life-cycle
  • A Deep Dive Into The Twitch User
  • Watching live streams is more entertaining than uploaded videos and connecting via Facebook Approximately how many hours per week do you spend on each of the following sites? 45% 21% 13% Source: Twitch User Study, July 2013 of users spend 20-40 hours/week on Twitch of users spend 20-40 hours/week on YouTube of users spend 20-40 hours/week on Facebook