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Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
Hawken and Transmedia -  Mark Long, Meteor Entertainment
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Hawken and Transmedia - Mark Long, Meteor Entertainment

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  • 1. @MARKVLONG
  • 2. FREE
  • 3. USACANADAGERMANYRUSSIAJAPANCHINAUKBRAZILTURKEYKOREASPAINFRANCEITALYSWEDENAUSTRAILIAPOLANDCROATIA
  • 4. 12.12.12
  • 5. HOLIDAY2012
  • 6. AVOIDING ADS
  • 7. INBOUND MARKETING
  • 8. TRANSMEDIA
  • 9. Transmedia DISTRIBUTESSTORYTELLING across multiplemedia to create a unified andcoordinated entertainmentexperience.Each medium makes it ownUNIQUE CONTRIBUTION thestory. In The Matrix, key bits ofinformation are distributed acrossthree films, a series of animatedshorts, two collections of comicbooks, and several video games.There is NO SINGLE SOURCE ofinformation needed to comprehendthe Matrix universe.
  • 10. FEATUREFILMGRAPHICNOVELWEBSERIESPROSENOVELANIMEVOD
  • 11. CUSTOMERACQUISITIONAll transmedia is SEO, CROSSLINKED, EMBEDED WITH ANALYTICSand point to a single call to action Machinima Pinterest eBook Graphic Twitter Novel Video Web Facebook Series AmazonD3 Anime Digital Feature Comic playhawken.com Film
  • 12. @MARKVLONG

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