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Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
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Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer

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Designer Sean Hewens from IDEO.org presented the +Acumen Human Centered Design for Social Innovation course at the London Business School. This is a must read if you want to take the free course …

Designer Sean Hewens from IDEO.org presented the +Acumen Human Centered Design for Social Innovation course at the London Business School. This is a must read if you want to take the free course (registration ends on March 31st) or want to learn more about the HCD approach.

Register here: http://plusacumen.org/courses/hcd-for-social-innovation/

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  • 1. HUMAN-CENTERED DESIGN + SOCIAL INNOVATION: A CRASH COURSE
  • 2. MY NAME IS SEAN. 1. LAWYER 2. SOCIAL ENTREPRENEUR (failed) 3. DESIGNER
  • 3. 1. HUMAN-CENTERED DESIGN (HCD) 2. +ACUMEN 3. AMPLIFY 4. QUESTIONS? AGENDA
  • 4. Human-centered design is a process that begins with gaining deep empathy for a customer’s needs, hopes and aspirations for the future.
  • 5. We are a human-centered design firm. We are inspired by people.
  • 6. IDEO HAS USED HUMAN-CENTERED DESIGN TO TACKLE PROJECTS ALL AROUND THE WORLD.
  • 7. the first laptop
  • 8. school lunch
  • 9. a government department
  • 10. a toilet social enterprise
  • 11. a few years ago, we started to see the potential for what human-centered design and the social sector could do together.
  • 12. water + sanitation agriculture health finance gender community OUR FOCUS AREAS
  • 13. A FEW IDEO.org PROJECTS
  • 14. IDEO.org FELLOWSHIP
  • 15. ADVISORY BOARD MEETING March 18, 2014 HCD TOOLKIT
  • 16. +ACUMEN COURSE
  • 17. 7 KEYS TO PRACTICING GOOD HUMAN-CENTERED DESIGN
  • 18. GET OUT THERE
  • 19. 1. USER INTERVIEWS 2. EXPERT INTERVIEWS 3. ANALOGOUS EXPERIENCES 4. IN-CONTEXT IMMERSION A FEW EXAMPLES OF HOW WE “GET OUT THERE”
  • 20. TALK TO EXTREMES
  • 21. 1. SINGLE MEN + CHEFS 2. SOLAR GURU + OFF-THE-GRID-KENYANS 3. BAREFOOT RUNNERS + CROSS DRESSERS SOME EXTREME USERS WE’VE SPOKEN WITH RECENTLY
  • 22. UNDERSTAND AND OBSERVE
  • 23. WORK WITH OTHER DISCIPLINES 4
  • 24. CONSIDER THE SYSTEM 5
  • 25. MAKE IT VISUAL 6
  • 26. MAKE IT VISUAL 6
  • 27. PROTOTYPE EARLY + OFTEN 7
  • 28. RUNNING WATER = BIG MESS
  • 29. PROTOTYPE EARLY + OFTEN 7 I’LL CARRY MY OWN WASTE
  • 30. ACTUALLY, I’LL PAY SOMEONE ELSE TO EMPTY MY TOILET.
  • 31. DEEP BREATH
  • 32. OUR DESIGN CHALLENGE How might we help the social sector & international development become more human-centered?
  • 33. a few design constraints ! 1. design consulting will always have a limited reach 2. workshops not so scalable 3. IDEO.org is small
  • 34. +ACUMEN
  • 35. 5 PRO TIPS FOR ROCKING THE COURSE
  • 36. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014).
  • 37. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there.
  • 38. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really.
  • 39. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really.
  • 40. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really. 4. do the course at your own pace. but don’t be so darn slow that you lose momentum. or miss out on the Google+ community.
  • 41. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really. 4. do the course at your own pace. but don’t be so darn slow that you lose momentum. or miss out on the Google+ community. 5. find the right space.
  • 42. DOUBLE DEEP BREATH
  • 43. How might we help the social sector & international development become more human-centered?
  • 44. How might we help the social sector & international development become more human-centered + collaborative?
  • 45. AMPLIFY IS…
  • 46. 10 challenges over 5 years. AMPLIFY IS…
  • 47. 10 challenges over 5 years. Each tackling a crosscutting international development topic. AMPLIFY IS…
  • 48. 10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + AMPLIFY IS…
  • 49. 10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + IDEO.org design support + AMPLIFY IS…
  • 50. 10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + IDEO.org design support + pipeline to scale. AMPLIFY IS…
  • 51. Challenge #1 is… “How might we make low-income urban areas safer and more empowering for women and girls?”
  • 52. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify...
  • 53. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify... include more NGO’s, funders, designers, social entrepreneurs and educators in a collaborative and open innovation process?
  • 54. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify... extend the collaborative innovation process to developing 
 world communities?
  • 55. Focus on reaching the Amplifiers within these networks.
  • 56. HYGEIA MICRO-INSURANCE (HEALTH) FAT (Feminist Access to Technology) Delhi, India
  • 57. Don’t reinvent the technology.
  • 58. Breakthrough + IVR (Integrated Voice Recording) India
  • 59. WWW.OPENIDEO.ORG WWW.IDEO.ORG/AMPLIFY SEAN@IDEO.ORG
  • 60. QUESTIONS?