SlideShare a Scribd company logo
1 of 16
Semiotic Analysis:
A Research Guide
Presented by Megan Henley, Michelle Keddy, Benjamin
Kinsman, Michelle Muggridge and Karen Shields.
Introduction
Although the earliest origins of semiotics can be traced back to
Aristotle and Augustine, it didn’t begin to be fully developed
until the late nineteenth and early twentieth centuries.
Semiotics is a broad topic which can be applied to many different
fields, including media studies, theatre and music. Musical
semiotics is a complex and relatively new topic; consequently
materials explaining musical semiotics were very difficult to find
in our library. Thus, the following presentation will not explain
musical semiotics, but will show how one might further research
this topic.
Semiotics
Basically, semiotics is the study of signs and their meanings!
Signs include words, gestures, images, sounds, and objects.
According to Ferdinand de Saussure, a founder of modern
semiotics,sign consists of two parts: the signifier (the form
which the sign takes) and the signified (the concept represents).
Semiotics
For example, an everyday example is a stop sign. In this
example, the physical sign is the signifier. The concept of
stopping is the signified.
=the signifier
STOP!!! =the signified
Semiotics
However, signfiers can have multiple signifieds. Take the color
red for example:
RED
APPLE
LoveFIRE
Blood
Problems with Semiotics
“Semiotics is essentially a theoretical approach to communication
in that its aim is to establish widely applicable principles…It is
thus vulnerable to the criticism that it is too theoretical, too
speculative and that semioticians make no attempt to prove or
disprove their theories in an objective, scientific way.” (Fiske
1982, 118)
“A musical phrase or even a tone has, as any musician...knows,
many possible kinds of signification and significance -- i.e.
‘meaning’.” (Coker 1972, 2)
Semiotic Terms
Semantics: the relations of signs to their
contexts and to what they signify.
Syntactics: the kinds of signs, their
ordering, and their relations to one another.
Pragmatics: the ways in which signs are
used and interpreted.
The Semiotic Square
Opposites give each other meaning. For
example, black & white, love & hate.
Binary Opposition: One signifier (A) vs.
another signifier (B) For example, good
guy vs. bad guy, tonality vs. modality.
Semiotic Square: A visual representation
of the logical articulations of any semantic
category.
Semiotic Square
The semiotic square diagrams the ways in
which, starting from any given term, a
complete meaning system can be derived
through exhaustion of logical possibilities.
This is accomplished by developing the
traditional logical concepts of contradictory
(diagonal arrows) and contrary (horizontal
arrow)
The Semiotic Square
S1
S2S1
S2
opposite
Mediates between
S1 and S2
Negates both S1 and S2
Past
Present
Future
Atemporality
A Musical Example
Actor A
Actor B Actor C
Actor D
vouloir être vouloir faire
vouloir non-faire vouloir non-être
Historical Context
Musical Semiotics is essentially a new concept of musical
analysis and is very subjective. Although it can be applied to all
forms of music, it is best used on chance and program music.
Websites
http://www.hum.aau.dk/semiotics/
University of Aarhus Center for Semiotics Homepage
http://www.aber.ac.uk/~dgc/semind.html
Semiotics for Beginners
http://boethius.music.ucsb.edu/mto/mtohome.html
Music Theory Online (go to All Issues, then, Search the
Database, then Order Form, select search type and enter
semiotics to get a list of articles on musical semiotics.)
http://www.epas.utoronto.ca:8080/french/as-sa/EngSem1.html
Sites of Significance for Semiotics.
Application
Applications of semiotics include:
It represents a methodology for the analysis of "texts" regardless
of the medium in which it is presented. For these purposes, "text“
is any message preserved in a form whose existence
is independent of both sender and receiver;
It may improve ergonomic design in situations where
it is important to ensure that human beings are able to interact
more effectively with their environments, whether it be on a
large scale,as in architecture, or on a small scale, such as
the configuration of instrumentation for
human use.
I
Websites
http://www.cudenver.edu/~mryder/itc_data/semiotics.html
Semiotics - University of Colorado and Denver
http://www.azstarnet.com/~solo/ Solomon's Music Theory &
Composition Resources
http://www.lib.monash.edu.au/arts/music/semimusi.htm
Bibliographic sources
http://www.er.uqam.ca/nobel/rssi/rssihe.html
Canadian Semiotic Association
Website
http://www.newcastle.edu.au/department/fad/fi/woodrow/
semiotic.htm Semiotic Analysis of Images.

More Related Content

What's hot

Introduction to semiotics
Introduction to semioticsIntroduction to semiotics
Introduction to semioticsGiel Vill
 
Semiotics and semiology
Semiotics and semiologySemiotics and semiology
Semiotics and semiologyNancy Gómez
 
Communication accommodation theory
Communication accommodation theoryCommunication accommodation theory
Communication accommodation theorybehzad rafati
 
Language as semiotic system assignment
Language as semiotic system assignmentLanguage as semiotic system assignment
Language as semiotic system assignmentJahanzeb Jahan
 
Signifier and Signified
Signifier and SignifiedSignifier and Signified
Signifier and SignifiedCCN Media
 
Mythologies by Roland Barthes
Mythologies by Roland BarthesMythologies by Roland Barthes
Mythologies by Roland BarthesFarooq Niazi
 
Roland Barthes - Semiotics
Roland Barthes - SemioticsRoland Barthes - Semiotics
Roland Barthes - SemioticsZahra Khan
 
1 introduction to the study of language (1)
1  introduction to the study of language (1)1  introduction to the study of language (1)
1 introduction to the study of language (1)Adriana Rodriguez
 
The Meaning of Meanings
The Meaning of MeaningsThe Meaning of Meanings
The Meaning of Meaningsravishinglyria
 
The three kinds of Signs in Linguistics
The three kinds of Signs in LinguisticsThe three kinds of Signs in Linguistics
The three kinds of Signs in LinguisticsEdwin Torres
 

What's hot (20)

Introduction to semiotics
Introduction to semioticsIntroduction to semiotics
Introduction to semiotics
 
semiotic Analysis
semiotic  Analysissemiotic  Analysis
semiotic Analysis
 
Semiotics
SemioticsSemiotics
Semiotics
 
Semiotics and semiology
Semiotics and semiologySemiotics and semiology
Semiotics and semiology
 
Semiotics
SemioticsSemiotics
Semiotics
 
Communication accommodation theory
Communication accommodation theoryCommunication accommodation theory
Communication accommodation theory
 
Language as semiotic system assignment
Language as semiotic system assignmentLanguage as semiotic system assignment
Language as semiotic system assignment
 
Signifier and Signified
Signifier and SignifiedSignifier and Signified
Signifier and Signified
 
Semiotic 1+2
Semiotic 1+2Semiotic 1+2
Semiotic 1+2
 
Mythologies by Roland Barthes
Mythologies by Roland BarthesMythologies by Roland Barthes
Mythologies by Roland Barthes
 
thesisskeleton.PDF
thesisskeleton.PDFthesisskeleton.PDF
thesisskeleton.PDF
 
Roland Barthes - Semiotics
Roland Barthes - SemioticsRoland Barthes - Semiotics
Roland Barthes - Semiotics
 
1 introduction to the study of language (1)
1  introduction to the study of language (1)1  introduction to the study of language (1)
1 introduction to the study of language (1)
 
The Meaning of Meanings
The Meaning of MeaningsThe Meaning of Meanings
The Meaning of Meanings
 
11. intro to lang. saussure, structuralism
11. intro to lang. saussure, structuralism11. intro to lang. saussure, structuralism
11. intro to lang. saussure, structuralism
 
Semiotics Final
Semiotics FinalSemiotics Final
Semiotics Final
 
Social semiotics
Social semioticsSocial semiotics
Social semiotics
 
Semiotics
SemioticsSemiotics
Semiotics
 
Semiotics
SemioticsSemiotics
Semiotics
 
The three kinds of Signs in Linguistics
The three kinds of Signs in LinguisticsThe three kinds of Signs in Linguistics
The three kinds of Signs in Linguistics
 

Viewers also liked

Semiotic Codes: Metonymic, Analogical, Displaced and Condensed
Semiotic Codes: Metonymic, Analogical, Displaced and CondensedSemiotic Codes: Metonymic, Analogical, Displaced and Condensed
Semiotic Codes: Metonymic, Analogical, Displaced and CondensedK3 Hamilton
 
Semiotics, Structuralism & Narratology media cultures2
Semiotics, Structuralism & Narratology media cultures2Semiotics, Structuralism & Narratology media cultures2
Semiotics, Structuralism & Narratology media cultures2chile89
 
Semiosphere as a cake: the multiple layers of semiotic competences and the v...
Semiosphere as a cake: the multiple layers of semiotic competences and the v...Semiosphere as a cake: the multiple layers of semiotic competences and the v...
Semiosphere as a cake: the multiple layers of semiotic competences and the v...fiadotau
 
Semiotic Research Tools
Semiotic Research ToolsSemiotic Research Tools
Semiotic Research Toolsbaba srl
 
Film-semiotic-analysis Dogville
Film-semiotic-analysis DogvilleFilm-semiotic-analysis Dogville
Film-semiotic-analysis DogvilleToni Maalouf
 
Art100Module6 Semiotic Analysis
Art100Module6 Semiotic AnalysisArt100Module6 Semiotic Analysis
Art100Module6 Semiotic AnalysisJennifer Burns
 
Signs and semiotics
Signs and semioticsSigns and semiotics
Signs and semioticskatiegshaw
 
Semiotics ppt task
Semiotics ppt taskSemiotics ppt task
Semiotics ppt taskREHorner
 
What Is Cultural Semiotics
What Is Cultural SemioticsWhat Is Cultural Semiotics
What Is Cultural Semioticscultsem
 
Combining Semiotics with Other Approaches for Richer Results
Combining Semiotics with Other Approaches for Richer ResultsCombining Semiotics with Other Approaches for Richer Results
Combining Semiotics with Other Approaches for Richer ResultsSarah Jane Johnson
 
Intercultural communication presentation
Intercultural communication presentationIntercultural communication presentation
Intercultural communication presentationMegan Finley
 
Sequential Images
Sequential ImagesSequential Images
Sequential Images_
 
Sign Systems - Key Media Theorist Summaries
Sign Systems - Key Media Theorist SummariesSign Systems - Key Media Theorist Summaries
Sign Systems - Key Media Theorist Summarieskhalfyard
 

Viewers also liked (20)

Semiotics for Beginners
Semiotics for BeginnersSemiotics for Beginners
Semiotics for Beginners
 
Semiotics Newspapers
Semiotics NewspapersSemiotics Newspapers
Semiotics Newspapers
 
Semiotic Codes: Metonymic, Analogical, Displaced and Condensed
Semiotic Codes: Metonymic, Analogical, Displaced and CondensedSemiotic Codes: Metonymic, Analogical, Displaced and Condensed
Semiotic Codes: Metonymic, Analogical, Displaced and Condensed
 
Semiotics, Structuralism & Narratology media cultures2
Semiotics, Structuralism & Narratology media cultures2Semiotics, Structuralism & Narratology media cultures2
Semiotics, Structuralism & Narratology media cultures2
 
Signs, symbols and visual codes
Signs, symbols and visual codesSigns, symbols and visual codes
Signs, symbols and visual codes
 
Semiosphere as a cake: the multiple layers of semiotic competences and the v...
Semiosphere as a cake: the multiple layers of semiotic competences and the v...Semiosphere as a cake: the multiple layers of semiotic competences and the v...
Semiosphere as a cake: the multiple layers of semiotic competences and the v...
 
Semiotic Research Tools
Semiotic Research ToolsSemiotic Research Tools
Semiotic Research Tools
 
Film-semiotic-analysis Dogville
Film-semiotic-analysis DogvilleFilm-semiotic-analysis Dogville
Film-semiotic-analysis Dogville
 
Art100Module6 Semiotic Analysis
Art100Module6 Semiotic AnalysisArt100Module6 Semiotic Analysis
Art100Module6 Semiotic Analysis
 
Signs and semiotics
Signs and semioticsSigns and semiotics
Signs and semiotics
 
Semiotics ppt task
Semiotics ppt taskSemiotics ppt task
Semiotics ppt task
 
Semiotics of Cultural Conflict
Semiotics of Cultural ConflictSemiotics of Cultural Conflict
Semiotics of Cultural Conflict
 
Semiotics
SemioticsSemiotics
Semiotics
 
Big bang semiotics
Big bang semioticsBig bang semiotics
Big bang semiotics
 
What Is Cultural Semiotics
What Is Cultural SemioticsWhat Is Cultural Semiotics
What Is Cultural Semiotics
 
Semiotics: A Short Introduction
Semiotics: A Short IntroductionSemiotics: A Short Introduction
Semiotics: A Short Introduction
 
Combining Semiotics with Other Approaches for Richer Results
Combining Semiotics with Other Approaches for Richer ResultsCombining Semiotics with Other Approaches for Richer Results
Combining Semiotics with Other Approaches for Richer Results
 
Intercultural communication presentation
Intercultural communication presentationIntercultural communication presentation
Intercultural communication presentation
 
Sequential Images
Sequential ImagesSequential Images
Sequential Images
 
Sign Systems - Key Media Theorist Summaries
Sign Systems - Key Media Theorist SummariesSign Systems - Key Media Theorist Summaries
Sign Systems - Key Media Theorist Summaries
 

Similar to Semiotic

The application of semiotics in advertising
The application of semiotics in advertisingThe application of semiotics in advertising
The application of semiotics in advertisingBatool Safi Alhajji
 
Autoethnography, Autobiography, and Creative Art as Academic Research in Musi...
Autoethnography, Autobiography, and Creative Art as Academic Research in Musi...Autoethnography, Autobiography, and Creative Art as Academic Research in Musi...
Autoethnography, Autobiography, and Creative Art as Academic Research in Musi...Lindsey Sais
 
Analyst vs Performer. The Importance of Studying The Music Analysis Disciplin...
Analyst vs Performer. The Importance of Studying The Music Analysis Disciplin...Analyst vs Performer. The Importance of Studying The Music Analysis Disciplin...
Analyst vs Performer. The Importance of Studying The Music Analysis Disciplin...Jackie Gold
 
Introduction to Musicology Lecture
Introduction to Musicology LectureIntroduction to Musicology Lecture
Introduction to Musicology LecturePaul Carr
 
Semiotics and Information Science
Semiotics and Information ScienceSemiotics and Information Science
Semiotics and Information ScienceFlorence Paisey
 
(Material) Media Society - Lecture for week #8 - Updated.pdf
(Material) Media  Society - Lecture for week #8 - Updated.pdf(Material) Media  Society - Lecture for week #8 - Updated.pdf
(Material) Media Society - Lecture for week #8 - Updated.pdfMenreetGerges1
 
Discourse analysis.its development and application
Discourse analysis.its development and applicationDiscourse analysis.its development and application
Discourse analysis.its development and applicationAbdullah Saleem
 
1. introduction to semantics
1. introduction to semantics1. introduction to semantics
1. introduction to semanticsAsmaa Alzelibany
 
SYLLABUS_PART_1 PRELIMINARY MUSICAL MATERIALS
SYLLABUS_PART_1 PRELIMINARY MUSICAL MATERIALSSYLLABUS_PART_1 PRELIMINARY MUSICAL MATERIALS
SYLLABUS_PART_1 PRELIMINARY MUSICAL MATERIALSNadia Mezey
 
Introduction to semantics
Introduction to semanticsIntroduction to semantics
Introduction to semanticsNusrat Nishat
 
1. introduction to semantics
1. introduction to semantics1. introduction to semantics
1. introduction to semanticsAsmaa Alzelibany
 
Music Essay Writing.pdf
Music Essay Writing.pdfMusic Essay Writing.pdf
Music Essay Writing.pdfAshley Ito
 
UNIT V - Class 36
UNIT V - Class 36UNIT V - Class 36
UNIT V - Class 36Ryan Vigil
 
Teaching Philosophy for Music
Teaching Philosophy for MusicTeaching Philosophy for Music
Teaching Philosophy for MusicEdward A. Kliszus
 
Basics of semiotics, a winning assignment
Basics of semiotics, a winning assignmentBasics of semiotics, a winning assignment
Basics of semiotics, a winning assignmentManasPpt
 
Issues of practice and leadership in experimental and community music group a...
Issues of practice and leadership in experimental and community music group a...Issues of practice and leadership in experimental and community music group a...
Issues of practice and leadership in experimental and community music group a...James Wood
 

Similar to Semiotic (20)

The application of semiotics in advertising
The application of semiotics in advertisingThe application of semiotics in advertising
The application of semiotics in advertising
 
Autoethnography, Autobiography, and Creative Art as Academic Research in Musi...
Autoethnography, Autobiography, and Creative Art as Academic Research in Musi...Autoethnography, Autobiography, and Creative Art as Academic Research in Musi...
Autoethnography, Autobiography, and Creative Art as Academic Research in Musi...
 
Analyst vs Performer. The Importance of Studying The Music Analysis Disciplin...
Analyst vs Performer. The Importance of Studying The Music Analysis Disciplin...Analyst vs Performer. The Importance of Studying The Music Analysis Disciplin...
Analyst vs Performer. The Importance of Studying The Music Analysis Disciplin...
 
Introduction to Musicology Lecture
Introduction to Musicology LectureIntroduction to Musicology Lecture
Introduction to Musicology Lecture
 
Semiotics and Information Science
Semiotics and Information ScienceSemiotics and Information Science
Semiotics and Information Science
 
Noeth
NoethNoeth
Noeth
 
(Material) Media Society - Lecture for week #8 - Updated.pdf
(Material) Media  Society - Lecture for week #8 - Updated.pdf(Material) Media  Society - Lecture for week #8 - Updated.pdf
(Material) Media Society - Lecture for week #8 - Updated.pdf
 
Discourse analysis.its development and application
Discourse analysis.its development and applicationDiscourse analysis.its development and application
Discourse analysis.its development and application
 
1. introduction to semantics
1. introduction to semantics1. introduction to semantics
1. introduction to semantics
 
SYLLABUS_PART_1 PRELIMINARY MUSICAL MATERIALS
SYLLABUS_PART_1 PRELIMINARY MUSICAL MATERIALSSYLLABUS_PART_1 PRELIMINARY MUSICAL MATERIALS
SYLLABUS_PART_1 PRELIMINARY MUSICAL MATERIALS
 
Analysis 2013
Analysis 2013Analysis 2013
Analysis 2013
 
Introduction to semantics
Introduction to semanticsIntroduction to semantics
Introduction to semantics
 
1. introduction to semantics
1. introduction to semantics1. introduction to semantics
1. introduction to semantics
 
Music Essay Writing.pdf
Music Essay Writing.pdfMusic Essay Writing.pdf
Music Essay Writing.pdf
 
The study of discourse
The study of discourseThe study of discourse
The study of discourse
 
UNIT V - Class 36
UNIT V - Class 36UNIT V - Class 36
UNIT V - Class 36
 
Teaching Philosophy for Music
Teaching Philosophy for MusicTeaching Philosophy for Music
Teaching Philosophy for Music
 
Basics of semiotics, a winning assignment
Basics of semiotics, a winning assignmentBasics of semiotics, a winning assignment
Basics of semiotics, a winning assignment
 
Issues of practice and leadership in experimental and community music group a...
Issues of practice and leadership in experimental and community music group a...Issues of practice and leadership in experimental and community music group a...
Issues of practice and leadership in experimental and community music group a...
 
Art appreciation course
Art appreciation courseArt appreciation course
Art appreciation course
 

Semiotic

  • 1. Semiotic Analysis: A Research Guide Presented by Megan Henley, Michelle Keddy, Benjamin Kinsman, Michelle Muggridge and Karen Shields.
  • 2. Introduction Although the earliest origins of semiotics can be traced back to Aristotle and Augustine, it didn’t begin to be fully developed until the late nineteenth and early twentieth centuries. Semiotics is a broad topic which can be applied to many different fields, including media studies, theatre and music. Musical semiotics is a complex and relatively new topic; consequently materials explaining musical semiotics were very difficult to find in our library. Thus, the following presentation will not explain musical semiotics, but will show how one might further research this topic.
  • 3. Semiotics Basically, semiotics is the study of signs and their meanings! Signs include words, gestures, images, sounds, and objects. According to Ferdinand de Saussure, a founder of modern semiotics,sign consists of two parts: the signifier (the form which the sign takes) and the signified (the concept represents).
  • 4. Semiotics For example, an everyday example is a stop sign. In this example, the physical sign is the signifier. The concept of stopping is the signified. =the signifier STOP!!! =the signified
  • 5. Semiotics However, signfiers can have multiple signifieds. Take the color red for example: RED APPLE LoveFIRE Blood
  • 6. Problems with Semiotics “Semiotics is essentially a theoretical approach to communication in that its aim is to establish widely applicable principles…It is thus vulnerable to the criticism that it is too theoretical, too speculative and that semioticians make no attempt to prove or disprove their theories in an objective, scientific way.” (Fiske 1982, 118) “A musical phrase or even a tone has, as any musician...knows, many possible kinds of signification and significance -- i.e. ‘meaning’.” (Coker 1972, 2)
  • 7. Semiotic Terms Semantics: the relations of signs to their contexts and to what they signify. Syntactics: the kinds of signs, their ordering, and their relations to one another. Pragmatics: the ways in which signs are used and interpreted.
  • 8. The Semiotic Square Opposites give each other meaning. For example, black & white, love & hate. Binary Opposition: One signifier (A) vs. another signifier (B) For example, good guy vs. bad guy, tonality vs. modality. Semiotic Square: A visual representation of the logical articulations of any semantic category.
  • 9. Semiotic Square The semiotic square diagrams the ways in which, starting from any given term, a complete meaning system can be derived through exhaustion of logical possibilities. This is accomplished by developing the traditional logical concepts of contradictory (diagonal arrows) and contrary (horizontal arrow)
  • 10. The Semiotic Square S1 S2S1 S2 opposite Mediates between S1 and S2 Negates both S1 and S2 Past Present Future Atemporality
  • 11. A Musical Example Actor A Actor B Actor C Actor D vouloir être vouloir faire vouloir non-faire vouloir non-être
  • 12. Historical Context Musical Semiotics is essentially a new concept of musical analysis and is very subjective. Although it can be applied to all forms of music, it is best used on chance and program music.
  • 13. Websites http://www.hum.aau.dk/semiotics/ University of Aarhus Center for Semiotics Homepage http://www.aber.ac.uk/~dgc/semind.html Semiotics for Beginners http://boethius.music.ucsb.edu/mto/mtohome.html Music Theory Online (go to All Issues, then, Search the Database, then Order Form, select search type and enter semiotics to get a list of articles on musical semiotics.) http://www.epas.utoronto.ca:8080/french/as-sa/EngSem1.html Sites of Significance for Semiotics.
  • 14. Application Applications of semiotics include: It represents a methodology for the analysis of "texts" regardless of the medium in which it is presented. For these purposes, "text“ is any message preserved in a form whose existence is independent of both sender and receiver; It may improve ergonomic design in situations where it is important to ensure that human beings are able to interact more effectively with their environments, whether it be on a large scale,as in architecture, or on a small scale, such as the configuration of instrumentation for human use. I
  • 15. Websites http://www.cudenver.edu/~mryder/itc_data/semiotics.html Semiotics - University of Colorado and Denver http://www.azstarnet.com/~solo/ Solomon's Music Theory & Composition Resources http://www.lib.monash.edu.au/arts/music/semimusi.htm Bibliographic sources http://www.er.uqam.ca/nobel/rssi/rssihe.html Canadian Semiotic Association