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Hans Knobloch
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Hans Knobloch

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Transcript

  • 1. Wunderwaffe Research (?)
  • 2. 1 Vorsicht vor Wunderwaffen
  • 3. Waffe oder Waffel ..
  • 4. Damit aus der Waffe keine Waffel wird... :: E n t s c h e id u n g s h ilf e – k e in E n t s c h e id u n g s t r ä g e r :: R a d io m a r k e t in g G r u n d la g e n b e a c h te n :: e r s e t z t k e in e k r e a t iv e n P r o z e s s e :: A n t w o r t e n s in d s o g u t w ie d ie Fra g e n :: K o n s is t e n z & K o n t in u it ä t s in d d a s A +O :: b illig is t in d e m F a ll t e u e r :: w e n ig e r is t a u c h h ie r m e h r
  • 5. 2 Was Research kann
  • 6. Research ist ein Schweizer Taschenmesser :: is t g ib t M e s s e r m it w e n ig e n u n d v ie le n F u n k t io n e n :: n ic h t d e r U m f a n g s o n d e r n d ie Q u a lit ä t d e r e in z e ln e n W e r k z e u g e e n t s c h e id e t :: je d e s P r o b le m b r a u c h t s e in e ig e n e s W e r k z u g
  • 7. Musik suchen und finden alt 80ties Rock Soul progressiv konservativ Pop R‘n‘B Modern Rock HipHop Dance Alternative Electro jung
  • 8. Wiederholungen sanktionieren Ak z e p ta n z Wa c h s tu m R e if e S ä t t ig u n g A lt e r
  • 9. Blindflug FAB/MA navigieren
  • 10. Blick durch den Spiegel eröffnen Binnen Aussen Wahrnehmung
  • 11. ...wer ist die Schönste im Land :: G ib t e s P r o d u k t v o r t e ile u n d w ie w e r d e n s ie w a h rg e n o m m e n :: Ü b e r w e lc h e id e e lle n B e s it z t ü m e r v e rfü g t m e in R e ic h :: W o s in d d ie G r e n z e n m e in e s R e ic h s und a n w e lc h e n S t e lle n k ö n n e n s ie a u s g e d e h n t w e rd e n :: W ie n e h m e ic h d ie W a h r n e h m u n g d e s
  • 12. Aber die wichtigste Funktion von Research ist...
  • 13. Beruhigt Geschäftsführer
  • 14. Take the research budget and run 3