Merit Direct 2009

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How To Get Tons of Free Advice For Your B2B Efforts
By: Lois Geller

-Social Media
-Directories
-Blogging
-Direct Mail
-Email

Published in: Business, Technology
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Merit Direct 2009

  1. 1. How To Get Tons of Free <br />Advice For Your B2B Efforts<br />1400 Marina Dr<br />Hollywood, FL 33019<br />LoisGeller@loisgellermarketinggroup.com<br />(646) 723-3231<br />Lois K. GellerPresident <br />
  2. 2. While preparing for this speech<br />*<br />Sreengrqab Linkedin Logo here<br />I decided to ask the question on…<br />
  3. 3. Why LinkedIn ?<br />The Most Professional Website<br />Solicit referrals from former clients<br />Get to people in “high places” - Jerry Shereshewsky<br />Prospects for new business<br />
  4. 4. While preparing for this speech<br />Question <br />I decided to ask the question on Linkedin.com<br />
  5. 5. Answers<br /><ul><li>Barry Blumenfield
  6. 6. To reconnect with friends and associates
  7. 7. To prospect for new business contacts
  8. 8. To solicit referrals from former clients
  9. 9. Jerry Shereshewsky
  10. 10. I have become the #1 LinkedIn fan
  11. 11. I have made very senior level introductions at more than a dozen major advertisers/ marketers
  12. 12. Jennifer Schaus
  13. 13. I spent some time and joined the maximum number of groups related to my B2B business
  14. 14. I also leverage the answers section to provide advice
  15. 15. This “strategy” has worked well as I have converted a few businesses into paying clients.
  16. 16. Jodi Cross
  17. 17. It is reconnected me with past associates</li></li></ul><li>Answers<br /><ul><li>Barry Epstein
  18. 18. I’ve found it very valuable to identify contact starting points within organizations
  19. 19. I’ve even started my own group and designed a logo – United Epsteins of the World
  20. 20. Dan Austin
  21. 21. I communicate events, speaking engagements or actions or searches
  22. 22. Pam Johnson O’Connor
  23. 23. We created a special conference group there and used it to preview conference highlights
  24. 24. Mark Amtower
  25. 25. Identify your best (company) customers, then look them up on LinkedIn
  26. 26. Next step would be to reach out to these people directly
  27. 27. Hope this helps – and yes, quote me – I’ll be in the audience</li></li></ul><li>Creating A Poll<br />
  28. 28. Creating Social Media Polls <br />You can Twitter about Them<br />Mention on LinkedIn<br />Show then on LinkedIn<br />
  29. 29. Why Should I Tweet…<br />To connect with people <br /> everywhere<br />Learn new things<br /> -Business, Health, <br /> Organization<br />3. Build relationships<br />
  30. 30. Why Should I Tweet…<br />4. Magic!<br />So this is what Twitter is all about: making friends.<br />
  31. 31.
  32. 32.
  33. 33. <ul><li>You see it is a dialogue
  34. 34. It is daily
  35. 35. Keeps you in front of your market</li></li></ul><li>
  36. 36. Facebook<br />Do you have a <br />Facebook presence?<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40. Marketing Profs<br />Checkout <br />The Forums!<br />
  41. 41. Post Your <br />Presentation Online<br />
  42. 42. Online Etiquette<br />When you are asking questionsin these areas:<br /> Be Specific<br /> Be Short<br /> Show your gratitude<br />
  43. 43. <ul><li>Search keywords, images, videos, news, maps, etc.
  44. 44. Setup as a homepage
  45. 45. Get and link all your emails to one place
  46. 46. Get your business noticed on </li></li></ul><li>
  47. 47.
  48. 48. Get Your Business On Google Search<br />*<br />*<br />
  49. 49. How do I choose which one to use? <br />Which one works better for you?<br />The Choice Is Up To You!<br />
  50. 50.
  51. 51.
  52. 52.
  53. 53. Social Media Game <br />1. What is RT mean?<br />2. Is “Twellow” a bird of some kind?<br />3. On if you want to find people in a sector (small business marketing), where do you go?<br />4. Where do you ask questions on LinkedIn?<br />5. What brands stand out in Social Media? Do yours?<br />
  54. 54. Blogs<br />
  55. 55. *<br />READ MORE BLOG POSTS:www.joyofdirectmarketing.com<br />
  56. 56. www.realestaterelish.com<br />
  57. 57. www.gutsofaburglar.com<br />
  58. 58. Lois’s Favorite Blogs:<br /><ul><li>Seth Godin’s Blog
  59. 59. Mashable – Social Media Blog
  60. 60. Lifehacker.com – way to live better on less
  61. 61. Copy Blogger
  62. 62. Duct Tape Marketing Blog
  63. 63. Marketing Sherpa
  64. 64. DoshDosh
  65. 65. eMarketer
  66. 66. Marketing Pilgrim </li></li></ul><li>
  67. 67. MarketingProfs.com<br />Check Out Mash<br />
  68. 68. Info.4imprints.com <br />
  69. 69. Where is my Hat!<br />
  70. 70. Email Marketing<br />
  71. 71. Email Marketing: Create a <br />Campaign & Receive Feedback<br />
  72. 72. Business Directories<br />
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77. Search: Marketing <br /> on <br />
  78. 78. So how can you use the internet better<br />1. LinkedIn<br /> For help (Devil Boy), <br /> advice, Job hunting<br />2. Twitter<br />3. Facebook<br />4. eCademy<br />5. SlideShare<br />
  79. 79. So how can you use the internet better<br />6. MarketingProfs<br />7. Search: Google, Yahoo<br />8. Blogs<br /><ul><li>Higher on search
  80. 80. People get to know you better</li></ul>9. Email marketing<br />10. YouTube<br />
  81. 81. As a dandelion <br />Think of the web in a new way…<br />
  82. 82. Lois’s Sermonette<br />You use all of these free resources and blow on the dandelion.<br />All those little seeds will begin to grow and build your business, Big Time!<br />
  83. 83. As in all marketing,<br /> Create your own social <br /> media strategy<br />
  84. 84. Thank You <br />Lois K. Geller<br /> President<br />Come up and give me your business card and I’ll add you to our Tip of the Week<br />1400 Marina Dr<br />Hollywood, FL 33019<br />LoisGeller@loisgellermarketinggroup.com<br />(646) 723-3231<br />

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