The Versailles Breakfast Club<br />November 3, 2009<br />Lois K Geller <br />President<br />Lois Geller Marketing Group<br...
Who Am I?<br />Lois K. Geller<br />President<br />Lois Geller Marketing Group<br />www.loisgellermarketinggroup.com<br />
I’m Not AMorning Person…<br />
Branding<br />
Versailles Breakfast Club As A Brand<br />
How Can Branding Work For You<br />
Branding improves your luck <br />
Personal Brand <br />-Last Week Carly, a Columbia Univ.   <br />  graduate, setup a phone meeting for me to  <br />  help ...
-Today in order to build your branding <br />  personality you must establish a  <br />  network in your community by:<br />
Establishing Yourself In The Community<br />-Personal Website<br />-Blog<br />-Social Media<br /><ul><li>LinkedIn (build a...
Facebook (Setup a personal page, add pictures, videos, </li></ul>        links, etc., Build a business page and link it to...
My Secret 3/3/3 Plan: <br />-Three things I can do that will help    <br />   my business in 3 days.<br /><ul><li>Respond ...
Tip of the Week to my database
Questions/ Answers on LinkedIn: </li></ul>  1 business Question to DB<br /><ul><li>Blog post</li></li></ul><li>HARO<br />
My Secret 3/3/3 Plan: <br />-Plan new business ahead for the <br />  next 3 months<br /><ul><li>Business letters
Thank you notes
Set up speeches</li></li></ul><li>My Secret 3/3/3 Plan: <br />-Plan for business in the next 3 years<br /><ul><li>Write bo...
	New product launches, affiliates
	 Dreams </li></li></ul><li><ul><li> Stand out as an employee
 Volunteer for more work or new projects
 Become a leader, make yourself more prominent
 Spread  out your circle of influence, get involved in  </li></ul>   clubs (like Versailles), Chambers, Kiwanis, Miami <br...
Daniel Perez <br /><ul><li>After 10 years as a Sales Manager and Director of Sales in the </li></ul>   Special Event/Cater...
 Miami Children's Hospital
 Coral Gables Chamber of Commerce
 National Kidney Foundation of Florida
 Bruce Rossmeyer's Harley Davidson
 Goldstein Schechter Koch
 Cystic Fibrosis
 Hispanic Chamber of Commerce</li></li></ul><li>What Is A Brand?<br />	Human personality traits (seriousness, warmth, imag...
In A Way, A Brand Is A Promise.<br />It “promises” a certain level of quality, consistency, service, experience, price, et...
     Sometimes A Spokesman <br />Is The Brand.<br />
How Do You Develop A Brand Personality? <br /><ul><li>Ask your employees what they think </li></ul>  your brand personalit...
How would you like to be perceived?
How does your competition do it, if at all?
What’s the right personality for you, your employees, your store(s)?
How do you start communicating that personality …
… as you get quality, service, price to be the best they can possibly be? </li></li></ul><li>Which Brands, Do You Think Ha...
Valentino
Macintosh
McDonald’s
Macy’s
General Motors
Truly Nolen
Chase</li></li></ul><li>Brand stands out in neighborhoods.<br />	Now the web is a neighborhood…<br />			Where people can f...
Get Your Business On Google Search<br />*<br />*<br />
Google<br />
Yelp.com<br />
Top Ways To Search For Info<br />
Designing A Website That Stands Out<br />
Apthorp Cleaners<br />
Apthorp Cleaners<br />
Direct Mail<br /><ul><li>Acquisition
Retention
Reactivation</li></li></ul><li>The Key is Targeting the Right Consumer with the Right Communication In Order To Build a Re...
Direct Marketing is<br /><ul><li> about building and maintaining a relationship</li></li></ul><li>Social Media<br />
Social Media Marketing Strategy<br />
Social Media<br /><ul><li>Social Media…  </li></ul>LinkedIn is   <br />always my first  <br />choice!<br />
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Versailles Breakfast Club Speech

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Create Brand Personality For Your Company Or You...
By: Lois K. Geller
President
Lois Geller Marketing Group
(646) 723 - 3231

I. Branding
a. How can branding work for you
b. Branding plan
II. Sources of information people use to search
a. Internet
b. Other
III. Designing a website that works
IV. Social Media
a. LinkedIn
b. Twitter
c. Facebook
V. CRM: Building long-term friendships
VI. Doing Weird and Wonderful

Published in: Business, Technology
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Versailles Breakfast Club Speech

  1. 1. The Versailles Breakfast Club<br />November 3, 2009<br />Lois K Geller <br />President<br />Lois Geller Marketing Group<br />(646) 723 – 3231<br />www.loisgellermarketinggroup.com<br />
  2. 2. Who Am I?<br />Lois K. Geller<br />President<br />Lois Geller Marketing Group<br />www.loisgellermarketinggroup.com<br />
  3. 3. I’m Not AMorning Person…<br />
  4. 4. Branding<br />
  5. 5. Versailles Breakfast Club As A Brand<br />
  6. 6. How Can Branding Work For You<br />
  7. 7. Branding improves your luck <br />
  8. 8. Personal Brand <br />-Last Week Carly, a Columbia Univ. <br /> graduate, setup a phone meeting for me to <br /> help and advise her on finding a job in <br /> New York.<br />-Worked for Burberry and Times Inc., and <br /> never established herself or build a <br /> network.<br />
  9. 9. -Today in order to build your branding <br /> personality you must establish a <br /> network in your community by:<br />
  10. 10. Establishing Yourself In The Community<br />-Personal Website<br />-Blog<br />-Social Media<br /><ul><li>LinkedIn (build a professional profile, create relationships, </li></ul> join groups & clubs(Versailles))<br /><ul><li>Twitter (tweet 3 times a day, RT, respond to DT coming in)
  11. 11. Facebook (Setup a personal page, add pictures, videos, </li></ul> links, etc., Build a business page and link it to your <br /> personal page)<br />
  12. 12. My Secret 3/3/3 Plan: <br />-Three things I can do that will help <br /> my business in 3 days.<br /><ul><li>Respond to a HARO (for publicity)
  13. 13. Tip of the Week to my database
  14. 14. Questions/ Answers on LinkedIn: </li></ul> 1 business Question to DB<br /><ul><li>Blog post</li></li></ul><li>HARO<br />
  15. 15. My Secret 3/3/3 Plan: <br />-Plan new business ahead for the <br /> next 3 months<br /><ul><li>Business letters
  16. 16. Thank you notes
  17. 17. Set up speeches</li></li></ul><li>My Secret 3/3/3 Plan: <br />-Plan for business in the next 3 years<br /><ul><li>Write books for vertical markets
  18. 18. New product launches, affiliates
  19. 19. Dreams </li></li></ul><li><ul><li> Stand out as an employee
  20. 20. Volunteer for more work or new projects
  21. 21. Become a leader, make yourself more prominent
  22. 22. Spread out your circle of influence, get involved in </li></ul> clubs (like Versailles), Chambers, Kiwanis, Miami <br /> Project.<br /><ul><li> The more you interact and make friendships, the </li></ul> more security you build for yourself in your job or <br /> your company.<br /><ul><li> And if you are unemployed, you have a network to </li></ul> talk to for new opportunities<br />
  23. 23. Daniel Perez <br /><ul><li>After 10 years as a Sales Manager and Director of Sales in the </li></ul> Special Event/Catering industry in New York & South Florida, <br /> Dan Perez pursued his passion in video production and editing <br /> and started www.DansVideoCreations.com in the Spring of 2006. <br /><ul><li>Since then, Dan has produced videos for:
  24. 24. Miami Children's Hospital
  25. 25. Coral Gables Chamber of Commerce
  26. 26. National Kidney Foundation of Florida
  27. 27. Bruce Rossmeyer's Harley Davidson
  28. 28. Goldstein Schechter Koch
  29. 29. Cystic Fibrosis
  30. 30. Hispanic Chamber of Commerce</li></li></ul><li>What Is A Brand?<br /> Human personality traits (seriousness, warmth, imagination, etc.) to achieve differentiation. Usually through long-term, above-the-line advertising and packaging. These traits reflect the brand through prepared communication and through the people who represent the brand: its employees.<br />
  31. 31. In A Way, A Brand Is A Promise.<br />It “promises” a certain level of quality, consistency, service, experience, price, etc., etc., etc. <br />
  32. 32. Sometimes A Spokesman <br />Is The Brand.<br />
  33. 33. How Do You Develop A Brand Personality? <br /><ul><li>Ask your employees what they think </li></ul> your brand personality is now? What <br /> do they think it should be?<br /><ul><li>Ask a few of your best customers the </li></ul> same questions? <br /><ul><li>Take notes of what’s good and what </li></ul> you might want to change? <br /><ul><li>Write out a branding plan. </li></li></ul><li>Branding Plan?<br /><ul><li>How do your customers perceive you now?
  34. 34. How would you like to be perceived?
  35. 35. How does your competition do it, if at all?
  36. 36. What’s the right personality for you, your employees, your store(s)?
  37. 37. How do you start communicating that personality …
  38. 38. … as you get quality, service, price to be the best they can possibly be? </li></li></ul><li>Which Brands, Do You Think Have <br /> “Changed With The Times”?<br /><ul><li>Tiffany’s
  39. 39. Valentino
  40. 40. Macintosh
  41. 41. McDonald’s
  42. 42. Macy’s
  43. 43. General Motors
  44. 44. Truly Nolen
  45. 45. Chase</li></li></ul><li>Brand stands out in neighborhoods.<br /> Now the web is a neighborhood…<br /> Where people can find you!<br />
  46. 46. Get Your Business On Google Search<br />*<br />*<br />
  47. 47. Google<br />
  48. 48. Yelp.com<br />
  49. 49. Top Ways To Search For Info<br />
  50. 50. Designing A Website That Stands Out<br />
  51. 51. Apthorp Cleaners<br />
  52. 52. Apthorp Cleaners<br />
  53. 53. Direct Mail<br /><ul><li>Acquisition
  54. 54. Retention
  55. 55. Reactivation</li></li></ul><li>The Key is Targeting the Right Consumer with the Right Communication In Order To Build a Relationship<br />
  56. 56. Direct Marketing is<br /><ul><li> about building and maintaining a relationship</li></li></ul><li>Social Media<br />
  57. 57. Social Media Marketing Strategy<br />
  58. 58. Social Media<br /><ul><li>Social Media… </li></ul>LinkedIn is <br />always my first <br />choice!<br />
  59. 59. Why LinkedIn ?<br /><ul><li>The Most Professional Website
  60. 60. Solicit referrals from former clients
  61. 61. Get to people in “high places”
  62. 62. Prospects for new business</li></li></ul><li>Creating Social Media Polls<br /><ul><li>You can Twitter </li></ul> about them<br /><ul><li>Mention on </li></ul> LinkedIn<br /><ul><li>Show then on </li></ul> LinkedIn<br />
  63. 63. Why Should I Tweet…<br />To connect with people everywhere<br />Learn new things<br /> -Business, Health, Organization<br />3. Build relationships<br />
  64. 64. Why Should I Tweet…<br />4. Magic!<br />So this is what Twitter is all about: making friends.<br />
  65. 65. My Twitter Page<br />
  66. 66. TweetDeck<br />
  67. 67. Lois Geller’s Secret Twitter Tips<br />Define your personality and the audience you want to reach<br />2. Choose subjects outside of your niche so you’re not boring<br />3. Use search at least 3 times per day and tweet to at least 15 new people<br />Ask 3 questions everyday<br />Respond to 5 people everyday (pick them)<br />Send out 1 useful or entertaining link everyday<br />Share one blog post, your website, article, or video per week<br />
  68. 68. Facebook<br />Do you have a facebook presence?<br />
  69. 69. Have A Personal Page<br />
  70. 70. My Facebook Page<br />
  71. 71. Business Pages On Facebook<br />
  72. 72. Facebook: Lois Geller Marketing Group<br />Describe Your Services<br />Video Advertising<br />Advertise Your Page To Others<br />
  73. 73. Facebook: Willow Stream Spas<br />Create Contest For Prizes<br />
  74. 74. Blogs…<br />
  75. 75. Lois Geller’s Blog<br />*<br />READ MORE BLOG POSTS: www.joyofdirectmarketing.com<br />
  76. 76. Lois’s Favorite Blogs:<br /><ul><li>Seth Godin’s Blog
  77. 77. Mashable – Social Media Blog
  78. 78. Lifehacker.com – way to live better on less
  79. 79. Copy Blogger
  80. 80. Duct Tape Marketing Blog
  81. 81. Marketing Sherpa
  82. 82. DoshDosh
  83. 83. Pronet Advertising
  84. 84. eMarketer
  85. 85. Marketing Pilgrim </li></li></ul><li>Mashable: Blogs On Social Media<br />
  86. 86. As in all marketing, Create your own social media strategy<br />
  87. 87. Start Today With A List:<br /><ul><li>What can you improve with your brand?
  88. 88. Customers come back program?
  89. 89. Sign up on Social Media</li></li></ul><li>Questions & Answers<br />
  90. 90. I Have A Dream<br />
  91. 91. Thank You <br />Lois K. Geller<br /> President<br /> Come up and give me your business card and I’ll add you to our Tip of the Week<br />1400 Marina Dr<br />Hollywood, FL 33019<br />LoisGeller@loisgellermarketinggroup.com<br />(646) 723-3231<br />
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