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Value And Pricing In Wine Industry

by Loïc Le Corre on Jul 08, 2008

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Value & Pricing strategies in the Wine industry : How do you stand out in a world od 10 000 brands?

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Value & Pricing strategies in the Wine industry : How do you stand out in a world od 10 000 brands?

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Value And Pricing In Wine Industry — Presentation Transcript

Value & Pricing Solutions for the Wine Industry

How do clients choose your brand in a land of 10000 wines ?

Price / Quality?

Image / Advertising ?

Visibility / Accessability ?

Word of Mouth / Recommendations ? FUTURELAB

Price Promotions ?

Value Proposition Product Quality Service / Convenience / Experience Availability Perceived Value Brand/Image Image What drives What are your Consumers’ Value product ratings vs Perception? competition?

VinoEnology - B2B Wine Industry Marketplace at VinoEnology - B2B Wine Industry Marketplace Very Interesting Presentation! Thanks for sharing 1 month ago

Are you sure you want to Yes No

PricingNews Great presentation and better pricing strategy, well done! 4 months ago

Lacyya Wine is interesting. 7 months ago

Poptechnology Interesting work. We have done some work on wine pricing and the association with the type of point-of-purchase (POP). With a database of 65,000 scans which used an active barcode to report the POP, we found that consumers were willing to spend about $1.00 more for a chilled bottle of wine. And in what seems like a direct contrast to that finding, consumers with lower geodemographic profiles were the heaviest users of chilled wine. 11 months ago

Sarmad Ibrahim , IT Strategy Manager at Dubai Airports Good ideas I can use it in my presentations

Thanks 2 years ago

Samuli Pahkala , Middle Manager at Manager’s Toolbox Hi,

it's nice to see that you have included many strategic issues in your presentation: value propotition, net promoter score, portfolio management, ...

but unfortunately they do not become very clear from the presentation

Samuli 3 years ago

mariaicaires Visit my http://www.slideshare.net/mariaicaires/the-universal-way-to-express & vote 'UP'! Leave comment! 3 years ago

mariaicaires Very good!

Keep this style!

Visit my slideshow http://www.slideshare.net/mariaicaires/the-universal-way-to-express and vote 'UP'! Leave comment! 3 years ago

Puneet Jaggi , Head, Solar Advisory & EPC at Gensol Consultants Pvt Ltd Interesting ppt! 3 years ago

amitgr8 nice PPT

LOve red wine but never taste it..... 3 years ago

Value And Pricing In Wine Industry

by Loïc Le Corre on Jul 08, 2008

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Value And Pricing In Wine Industry — Presentation Transcript