Value And Pricing In Wine Industry

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Value And Pricing In Wine Industry - Presentation Transcript

  1. Value & Pricing Solutions for the Wine Industry
  2. How do clients choose your brand in a land of 10000 wines ?
  3. Price / Quality?
  4. Image / Advertising ?
  5. Visibility / Accessability ?
  6. Word of Mouth / Recommendations ? FUTURELAB
  7. Price Promotions ?
  8. Value Proposition Product Quality Service / Convenience / Experience Availability Perceived Value Brand/Image Image What drives What are your Consumers’ Value product ratings vs Perception? competition?

+ Loïc Le CorreLoïc Le Corre, 2 years ago

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