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Integrate Vertically: Realize the Full Potential of Your New gTLD

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Presentation for all New gTLD Applicants, giving them valuable insights on how Vertical Integration can help realize the full potential of their New gTLDs.

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Integrate Vertically: Realize the Full Potential of Your New gTLD

  1. 1. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1 INTEGRATE VERTICALLY Realize the Full Potential of Your New gTLD Siddharth Taliyan Senior Manager, Sales
  2. 2. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 22 Agenda 1. State of the Industry 2. TLD Distribution Models 3. How to Integrate Vertically? 4. How can LogicBoxes help 5. About LogicBoxes
  3. 3. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 33 ONESTATE OF THE INDUSTRY
  4. 4. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 44 The Global Internet Overview State of the Industry
  5. 5. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 55 Internet Penetration Advanced vs Emerging Economies State of the Industry
  6. 6. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 66 Internet Consumer Distribution Historical & Projected Trends State of the Industry
  7. 7. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 77 State of the Industry Domain Penetration Rates No. of domains per 100 Internet Users
  8. 8. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 88 State of the Industry Domain Usage Patterns Source: Wakefield Research, Internal Research
  9. 9. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 99 State of the Industry The potential for new gTLDs Is HUGE!
  10. 10. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1010 TWOTLD DISTRIBUTION MODELS
  11. 11. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1111 TLD Distribution Models • TLD made available only through Registrars Traditional Distribution Channel
  12. 12. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1212 TLD Distribution Models Traditional Distribution Channel • Registries partner with Registrars for Promotion, Marketing, Communication • Easy to maintain relations with small set of Registrars
  13. 13. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1313 TLD Distribution Models • With 1000+ new TLDs, the traditional model may not work • Dramatic shift of power from Registry to Registrar What’s going to change...
  14. 14. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1414 TLD Distribution Models • Registrars will choose which TLDs they want to sell What’s going to change...
  15. 15. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1515 TLD Distribution Models • Registrars will need to be ‘incentivized’ • Registries may need to budget big for Registrar Shelf space What’s going to change...
  16. 16. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1616 TLD Distribution Models • Severe competition for visibility on the Registrar’s storefront • Registries will need to compete for Marketing support from Registrars What’s going to change...
  17. 17. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1717 TLD Distribution Models • Registries will need to rethink Distribution Channel Management & Marketing What are the implications…
  18. 18. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1818 TLD Distribution Models • ICANN now allows Registries to Integrate Vertically • Registries can now control distribution and ensure success What can Registries do…
  19. 19. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1919 TLD Distribution Models • Reduce dependability on third party Registrars • Reach out directly to customers and address their needs Build a Unique Distribution Network
  20. 20. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2020 TLD Distribution Models • IMAGE • Launch phases majorly determine success / failure of a TLD • Huge risk to rely solely on external Registrars Build a Unique Distribution Network
  21. 21. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2121 TLD Distribution Models • Ensure maximum reach for your TLD • Enable Resellers who are well positioned to sell your TLD to your Target customers Build a Unique Distribution Network
  22. 22. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2323 TLD Distribution Models Case Study – Domains.coop
  23. 23. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2424 TLD Distribution Models • Domains.coop sells only .coop domains • They built a global reseller channel to reach their customers • Today, Domains.coop alone manages 40% of the .coop domain namespace Case Study – Domains.coop 40 % 60 % .Coop Namespace Share Domains.coop Other Registrars
  24. 24. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2525 TLD Distribution Models What is the Ideal Solution…
  25. 25. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2626 TLD Distribution Models Get the Best of both!
  26. 26. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2727 TLD Distribution Models • After several months of negotiation, .ORG, .INFO and .BIZ renewed their ICANN contract with Vertical Integration ban removed • These TLDs will now setup their own Flagship Storefront and Distribution channels Existing TLDs rush to Integrate Vertically
  27. 27. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2828 THREEHOW DO YOU INTEGRATE VERTICALLY?
  28. 28. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2929 How do You Integrate Vertically? 1. Start a Flagship Storefront for your TLD 2. Build a Reseller / Distribution network unique to your TLD 3. Automate all business functions
  29. 29. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3030 How do You Integrate Vertically? • A storefront that exclusively showcases your TLD 1. Start a Flagship Storefront
  30. 30. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3131 How do You Integrate Vertically? • Market intelligently to accept Pre-registrations • Generate buzz and manage Sunrise, Landrush and Premium name auctions 1. Start a Flagship Storefront
  31. 31. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3232 How do You Integrate Vertically? • Think about Customer retention – Domain suggestions in the same TLD on your storefront – Engage with customers – Customer service and direct feedback through storefront • Create Special offers on your exclusive storefront • Sell allied products and create product bundles 1. Start a Flagship Storefront
  32. 32. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3333 How do You Integrate Vertically? • Create a wholesale network for your TLD • Distributors who have already built a relation with your customers, and have ready access to them 2. Build a unique Distribution network
  33. 33. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3434 How do You Integrate Vertically? • Automate all business critical functions: Provisioning, Sales, Marketing and Finance • Ensure the platform you choose is one that has evolved over the years and has a comprehensive support system around it 3. Automate all Business Processes
  34. 34. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3535 FOURHOW CAN LOGICBOXES HELP?
  35. 35. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3636 How can LogicBoxes help? • LogicBoxes provides complete End-to-end Solutions to meet the Vertical Integration needs of New gTLDs • The LogicBoxes Value Proposition includes: 1. Setup your Flagship Store 2. Grow Your TLD a) Leverage our customer base b) Establish a reseller channel 3. Automate Your Business 4. LogicBoxes’ Support and Services a) Dedicated Support for You b) Outsourced Support for Your Customers
  36. 36. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3737 1. Setup Your Flagship Store • Get an Exclusive Storefront for Your TLD – Get a fully – customizable & brandable storefront on the LogicBoxes platform to exclusively showcase your new gTLD • Accept Pre-Registrations – Create a buzz, generate awareness, and start building your lead pool by opening up your new gTLD for pre – registrations • Sunrise, Landrush and Premium Name Auctions – The LogicBoxes platform is tightly integrated with Trademark Clearing House (TMCH), and the best auction houses in the industry • Sell Allied Products – Bundle allied products with domains to offer your customers a complete buying experience How can LogicBoxes help?
  37. 37. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3838 i. Get access to LogicBoxes’ Global Distribution Network 2. Grow your TLD: Leverage our customer base How can LogicBoxes help?
  38. 38. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3939 i. Get access to LogicBoxes’ Global Distribution Network 2. Grow your TLD: Leverage our customer base How can LogicBoxes help? LogicBoxes’ Market Share in Developing Economies
  39. 39. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4040 How can LogicBoxes help? – With LogicBoxes you have the ability to create an infinitely large and tiered reseller base – Pass down all the features of LogicBoxes’ Automation Platform to your Resellers, enabling them to setup and run their business easily 2. Grow your TLD: Establish a reseller channel ii. Establish a Global, Multi-tier Reseller Channel
  40. 40. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4141 How can LogicBoxes help? • Easy to use API Kits – Use our HTTP APIs to integrate with the LogicBoxes platform • Pre-integrated with most Registry backend systems – The LogicBoxes platform comes pre-integrated with the most popular Registry backend solutions in the market • Multi-language, multi-currency support – A host of internationalization features enable you to reach out to and retain customers from across the globe • Comprehensive ERP solution – The LogicBoxes platform serves as a complete ERP solution for your business; automating Billing, Taxation, Sales, Marketing and Provisioning 3. Automate your business
  41. 41. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4242 How can LogicBoxes help? • Red-carpet service and support for your business – With the help of a dedicated Account Manager, and a highly skilled and experienced support team, running your business will be a breeze • Outsourced support for your customers – Take the additional load off your shoulders by outsourcing support to a specialized team of experts 4. LogicBoxes Service & Support
  42. 42. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4343 FIVEABOUT LOGICBOXES
  43. 43. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4444 About LogicBoxes • LogicBoxes is a Technology & Consultancy Company providing Business Solutions that power the Internet • With over 9 years of experience, LogicBoxes is a stalwart in the Domains and Hosting Industry • LogicBoxes is committed to providing Red-carpet Consultancy Services and robust Business Automation Solutions to partners from the New gTLD space, allowing them to outsource their day-to-day business activities • LogicBoxes is also the world's premiere ICANN Accreditation Consultancy provider with a 100% success rate. Over 20% of the world's ICANN Accredited Registrars have been accredited through the LogicBoxes Consultancy Service
  44. 44. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4545 About LogicBoxes • The LogicBoxes System powers: • Our Clients include: ccTLD Registries Large Hosting Companies Datacom BelizeNIC Menet .CO
  45. 45. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4646 Thank You For a Demo of our system, or a No-obligations discussion on your distribution plans Get in touch with me at siddharth.t@logicboxes.com or sales@logicboxes.com @logicboxes /logicboxes Follow us on Social Media: /company/logicboxes
  46. 46. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 47

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