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"More Than 50% of Search-Based Ads are Not Effective" according to Forrester Research.
If the majority of advertisers are doing A/B text ad testing -- why are more than half of paid search text ads ineffective? That answer is found in the following two questions:
1. What is the best methodology for determining the minimum number of impressions, clicks and conversions necessary to confidently evaluate the progress of an A/B ad test?
2. What are the total costs of A/B ad testing and why is it important to conclude tests as quickly as possible?
Logic361's AdScoring software provides answers to these questions and shows how to significantly increase the effectiveness of your search engine advertising. Our analysis software was developed by Boston University and Carnegie Mellon University PhD statisticians and mathematicians with "hands-on" search marketing experience.
Quickly concluding A/B ad tests and shifting impressions from under-performing ads to ads generating desired results will dramatically increase bottom-line results.
We invite you to review our white paper "The Startling Truth: Search Advertising's A/B Ad Testing's Hidden Costs and Compelling Opportunities." Read about the results our clients have realized and how we developed the methodology to quickly and confidently assess A/B ad tests.