#ProductCampDUB @LogiAnalytics
Data and Analytics will disrupt your
business model
Product Camp Dublin – 5 June 2014
#ProductCampDUB @LogiAnalytics
Contact Information
Alvin Wong
Product Marketing Manager
alvin.wong@logianalytics.com
2
#ProductCampDUB @LogiAnalytics
Embedded Analytics
Integration of analytic content and capabilitiesinside software applicat...
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Disruption
4
#ProductCampDUB @LogiAnalytics
Fitness trackers
5
#ProductCampDUB @LogiAnalytics6
Data and analytics
is a disruptive force
for all products and services
#ProductCampDUB @LogiAnalytics
Amazon
7
No need for a salesperson!
Embedded DataFast Transactions
+
#ProductCampDUB @LogiAnalytics8
All applications
are becoming
Analytic Applications
#ProductCampDUB @LogiAnalytics
Kayak
9
New business model
Analytic Application
Smooth
Transactions
+
#ProductCampDUB @LogiAnalytics
Analytics as a Core Capability
• In successful consumer applications
• For smarter consumer...
#ProductCampDUB @LogiAnalytics
Analytics in Business Applications
11
Business
Applications
Business
Intelligence
Work
Smar...
#ProductCampDUB @LogiAnalytics
Social Media Monitoring
12
#ProductCampDUB @LogiAnalytics
Analytics Enables Smart Process Applications
“Smart process applications are growing at dou...
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
2. Value of data and analytics
14
#ProductCampDUB @LogiAnalytics
2014 State of Embedded Analytics Report
• Executive Insights on
Embedded Analytics
• Why Em...
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Relative to the overall value of your
application, what is th...
#ProductCampDUB @LogiAnalytics
23%
Last year
Percentage value of analytics relative to
the overall product:
17
35%
This ye...
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
What percentage of your users
regularly use analytics today?
...
#ProductCampDUB @LogiAnalytics
51%
today
Regular users of analytics:
19
68%
1-2 years
#ProductCampDUB @LogiAnalytics
Software providers agree that embedded
analytics helps them:
89%
90%
90%
91%
92%
92%
Create...
#ProductCampDUB @LogiAnalytics
22.6%
Of those who charge for
analytic capabilities, companies
charge on average 22.6% on
t...
#ProductCampDUB @LogiAnalytics
65%
of software providers will
invest in embedded
analytics over the next 12
months
22
#ProductCampDUB @LogiAnalytics
43%of those who do
NOT have
embedded
analytics
Who will invest in embedded analytics over
t...
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Invest for the short- and long-term.
24
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
The trend is moving toward
Infused Analytics.
25
#ProductCampDUB @LogiAnalytics
Evolving Analytic Nature of Business Applications
Analytics is becoming…
• a core capabilit...
#ProductCampDUB @LogiAnalytics
Embedded Analytics Maturity Model
Increasing integration = product differentiation
27
UI UI...
#ProductCampDUB @LogiAnalytics
The Standalone Analytics Application
The only shared component between the application and
...
#ProductCampDUB @LogiAnalytics
Gateway to Analytics Application
User security and access is integrated via single sign-on....
#ProductCampDUB @LogiAnalytics
Gateway to Analytics
30
On-Premise
Applications
Cloud
Applications
Cloud BI
Standalone Gate...
#ProductCampDUB @LogiAnalytics
Inline Analytics
Analytics appears inside the application.
31
Standalone Analytics
Applicat...
#ProductCampDUB @LogiAnalytics
Infused Analytics
Analytics integrated within application
workflows.
32
Standalone Analytic...
#ProductCampDUB @LogiAnalytics
Interactive Medica
Multi-channel CRM solution for the life sciences industry
• Replaced a v...
#ProductCampDUB @LogiAnalytics
How applications embed analytics today
Level 1
Gateway to
Analytics
Level 0
Standalone Anal...
#ProductCampDUB @LogiAnalytics
100%
of those who infuse
analytics say it
increases revenue
Infused analytics delivers resu...
#ProductCampDUB @LogiAnalytics
How applications anticipate embedding
analytics
15% 14%
30%
41%
Standalone Gateway Inline I...
#ProductCampDUB @LogiAnalytics
How applications anticipate embedding
analytics
37
5%
10%
34%
51%
Standalone Gateway Inline...
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Plan for deeper integration,
in phases.
38
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Big Data
39
#ProductCampDUB @LogiAnalytics
What is Big Data?
• X # rows of data
• A concept (Volume, Velocity, Variety)
• A technology...
#ProductCampDUB @LogiAnalytics
Gartner Hype Cycle
#ProductCampDUB @LogiAnalytics
Data sources to be deployed
42
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Data is evolving.
43
#ProductCampDUB @LogiAnalytics
2014 State of Embedded Analytics Report
• Executive Insights on
Embedded Analytics
• Why Em...
#ProductCampDUB @LogiAnalytics
Data and Analytics will disrupt your
business model
Product Camp Dublin – 5 June 2014
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Data & Analytics Will Disrupt Your Business Model

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Data & Analytics Will Disrupt Your Business Model

  1. 1. #ProductCampDUB @LogiAnalytics Data and Analytics will disrupt your business model Product Camp Dublin – 5 June 2014
  2. 2. #ProductCampDUB @LogiAnalytics Contact Information Alvin Wong Product Marketing Manager alvin.wong@logianalytics.com 2
  3. 3. #ProductCampDUB @LogiAnalytics Embedded Analytics Integration of analytic content and capabilitiesinside software applications 3
  4. 4. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics Disruption 4
  5. 5. #ProductCampDUB @LogiAnalytics Fitness trackers 5
  6. 6. #ProductCampDUB @LogiAnalytics6 Data and analytics is a disruptive force for all products and services
  7. 7. #ProductCampDUB @LogiAnalytics Amazon 7 No need for a salesperson! Embedded DataFast Transactions +
  8. 8. #ProductCampDUB @LogiAnalytics8 All applications are becoming Analytic Applications
  9. 9. #ProductCampDUB @LogiAnalytics Kayak 9 New business model Analytic Application Smooth Transactions +
  10. 10. #ProductCampDUB @LogiAnalytics Analytics as a Core Capability • In successful consumer applications • For smarter consumers 10 Applications Analytics
  11. 11. #ProductCampDUB @LogiAnalytics Analytics in Business Applications 11 Business Applications Business Intelligence Work Smarter ?
  12. 12. #ProductCampDUB @LogiAnalytics Social Media Monitoring 12
  13. 13. #ProductCampDUB @LogiAnalytics Analytics Enables Smart Process Applications “Smart process applications are growing at double-digit rates (18%) that are significantly faster than the overall software market (7%).” • Embedded awareness data relevant to the business activity • Embedded analytical tools designed for the task at hand - Forrester, Global Tech Market Outlook, 2013 13
  14. 14. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics 2. Value of data and analytics 14
  15. 15. #ProductCampDUB @LogiAnalytics 2014 State of Embedded Analytics Report • Executive Insights on Embedded Analytics • Why Embed Analytics • How to Embed Analytics 15 http://learn.logianalytics.com/2014-soea #SOEA
  16. 16. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics Relative to the overall value of your application, what is the value of analytics in your product? 16
  17. 17. #ProductCampDUB @LogiAnalytics 23% Last year Percentage value of analytics relative to the overall product: 17 35% This year
  18. 18. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics What percentage of your users regularly use analytics today? 18
  19. 19. #ProductCampDUB @LogiAnalytics 51% today Regular users of analytics: 19 68% 1-2 years
  20. 20. #ProductCampDUB @LogiAnalytics Software providers agree that embedded analytics helps them: 89% 90% 90% 91% 92% 92% Create a competitive differentiator Attract new users Give better sales demos Increase end user adoption of the product Improve customer satisfaction Improve user experience 20
  21. 21. #ProductCampDUB @LogiAnalytics 22.6% Of those who charge for analytic capabilities, companies charge on average 22.6% on top of their core offering. 21
  22. 22. #ProductCampDUB @LogiAnalytics 65% of software providers will invest in embedded analytics over the next 12 months 22
  23. 23. #ProductCampDUB @LogiAnalytics 43%of those who do NOT have embedded analytics Who will invest in embedded analytics over the next 12 months? 23 75%of those who do have embedded analytics
  24. 24. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics Invest for the short- and long-term. 24
  25. 25. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics The trend is moving toward Infused Analytics. 25
  26. 26. #ProductCampDUB @LogiAnalytics Evolving Analytic Nature of Business Applications Analytics is becoming… • a core capability within applications instead of being an adjunct capability • prevalent within the user experience and user workflows 26
  27. 27. #ProductCampDUB @LogiAnalytics Embedded Analytics Maturity Model Increasing integration = product differentiation 27 UI UI EmbeddedNon-Embedded
  28. 28. #ProductCampDUB @LogiAnalytics The Standalone Analytics Application The only shared component between the application and analytics is the common data source. 28 Standalone Analytics Application UI UI Application OK Analytics Application
  29. 29. #ProductCampDUB @LogiAnalytics Gateway to Analytics Application User security and access is integrated via single sign-on. 29 Standalone Analytics Application UI UI Gateway to Analytics Application OK Analytics Application OK
  30. 30. #ProductCampDUB @LogiAnalytics Gateway to Analytics 30 On-Premise Applications Cloud Applications Cloud BI Standalone Gateway Inline Infused • On-premise applications in retail and healthcare • Hybrid architectures OK OK OK OK
  31. 31. #ProductCampDUB @LogiAnalytics Inline Analytics Analytics appears inside the application. 31 Standalone Analytics Application UI UI Gateway to Analytics Inline Analytics Application OK Analytics Application OK Module OK
  32. 32. #ProductCampDUB @LogiAnalytics Infused Analytics Analytics integrated within application workflows. 32 Standalone Analytics Application UI UI Gateway to Analytics Inline Analytics Infused Analytics Application OK Analytics Application OK Module OK OK
  33. 33. #ProductCampDUB @LogiAnalytics Interactive Medica Multi-channel CRM solution for the life sciences industry • Replaced a vital, but expensive and manual process, with an efficient workflow 33 Standalone Gateway Inline Infused
  34. 34. #ProductCampDUB @LogiAnalytics How applications embed analytics today Level 1 Gateway to Analytics Level 0 Standalone Analytics Application Level 2 Inline Analytics Level 3 Infused Analytics Application OK Analytics Application OK Module OK OK 34 9% 16% 53% 22%
  35. 35. #ProductCampDUB @LogiAnalytics 100% of those who infuse analytics say it increases revenue Infused analytics delivers results 35 95% of those who infuse analytics say it creates a competitive differentiator
  36. 36. #ProductCampDUB @LogiAnalytics How applications anticipate embedding analytics 15% 14% 30% 41% Standalone Gateway Inline Infused Application OK Analytics Application OK Module OK OK 36
  37. 37. #ProductCampDUB @LogiAnalytics How applications anticipate embedding analytics 37 5% 10% 34% 51% Standalone Gateway Inline Infused With Embedded Analytics Today 37% 23% 22% 18% Standalone Gateway Inline Infused Without Embedded Analytics Today
  38. 38. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics Plan for deeper integration, in phases. 38
  39. 39. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics Big Data 39
  40. 40. #ProductCampDUB @LogiAnalytics What is Big Data? • X # rows of data • A concept (Volume, Velocity, Variety) • A technology (Hadoop, NoSQL, Analytic Datastores) • Bullocks
  41. 41. #ProductCampDUB @LogiAnalytics Gartner Hype Cycle
  42. 42. #ProductCampDUB @LogiAnalytics Data sources to be deployed 42
  43. 43. #ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics Data is evolving. 43
  44. 44. #ProductCampDUB @LogiAnalytics 2014 State of Embedded Analytics Report • Executive Insights on Embedded Analytics • Why Embed Analytics • How to Embed Analytics 44 http://learn.logianalytics.com/2014-soea #SOEA
  45. 45. #ProductCampDUB @LogiAnalytics Data and Analytics will disrupt your business model Product Camp Dublin – 5 June 2014

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