Webinar - Unexpected Website Performance Formulas of the Conversion Scientist

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The Conversion Scientist, Brian Massey, presented as part of the LogMyCalls marketing webinar series. This webinar teaches marketers how to increase their conversion rates.

The Conversion Scientist, Brian Massey, presented as part of the LogMyCalls marketing webinar series. This webinar teaches marketers how to increase their conversion rates.

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  • 80% of this is customer-focusedDon’t hide your message
  • https://whichtestwon.com/sap-landing-page-copy-test

Transcript

  • 1. Website Formulasof the Conversion Scientist™ Brian Massey Conversion Sciences, LLC Tweet Something @bmassey
  • 2. What You Will Learn18 concepts that will shake the very foundationsof your idea of a website18 ways to make your website more successful18 ways to piss off your competitors
  • 3. Founder of Conversion SciencesConsultantNational SpeakerAuthor Your Customer Creation EquationLabwear Fashion Model @bmassey
  • 4. Don’t Think. Know. Training Conversion Catalyst Consulting PPC Landing Page Optimization Video that Converts Analytics Visitor PersonasFeared by Competitors Across the Internet @bmassey
  • 5. @bmassey
  • 6. http://www.sxc.hu/profile/silegl69
  • 7. Boosted Sales by 30%
  • 8. http://www.flickr.com/photos/proimos/
  • 9. http://www.sxc.hu/profile/TWS
  • 10. Now through a single, unified user interface,design, order, provision and control cloudservices with the ability to modify decisions as needed to ensure the satisfaction of your IT goals. This is the new IT.
  • 11. www.MyConversionLab.com
  • 12. Webinar Offer LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880
  • 13. http://www.flickr.com/photos/marksetchell/
  • 14. http://www.sxc.hu/profile/Gastonmag
  • 15. http://www.sxc.hu/profile/gravityx9
  • 16. http://www.sxc.hu/profile/Marzie
  • 17. http://www.sxc.hu/profile/Marzie
  • 18. 50% Off US Dollar Bills from the Leader in Dollar Resales
  • 19. 50% Off US Dollar Bills from the Leader in Dollar ResalesEnter Your Credit Card NumberYour NameYour AddressYour Security CodeThe Expiration Date
  • 20. http://www.flickr.com/photos/ironrodart/4265327611/sizes/o/in/photostream/
  • 21. Shipping and handling costs were too high.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 22. The shopper wasn’t ready to purchase the productForrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 23. The shopper wanted to compare prices on other sites.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 24. Product price was higher than the shopper was willing to pay.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 25. The shopper just wanted to save products in his cart for later consideration.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 26. Reply to All
  • 27. http://www.sxc.hu/profile/mokra
  • 28. Learn how to apply• Your Conversion Lab• Marketing Batteries• Visitor Tripwires• Blogs that Erupt• Backwards Landing Pages• Checkout Cholesterol• Social Homing Beaconswww.CustomerCreationEquation.com
  • 29. Webinar Offer Learn how to apply • Your Conversion Lab LogMyCalls Free Trial • Marketing Batteries • LogMyCalls.com/30-day-trial • Visitor Tripwires • Coupon Code: DAMGOOD • Blogs that Erupt • Call (866) 811-8880 • Backwards Landing Pages • Checkout Cholesterol • Social Homing Beacons
  • 30. Next Webinar Learn how to apply  Thursday, Nov. 1, 2 PM EDT • Your Conversion Lab  Content Marketing: Keys to Becoming a•Brand Journalist Marketing Batteries • • SEO – Tripwires Google says that content marketing is now the key toVisitorWhy? • • John that Erupt Great examples of content marketing, from Spafax toBlogsDeere, Michelin, Lexus, etc. • • How to get more from the traffic from your content Backwards Landing Pages • How to turn your expertise into content • Checkout Cholesterol • How do you get started down the trail to effective•content Homing Beacons Social • Sign up LogMyCalls.com/webinarDan Levy, Editor, Sparksheet Dan Levy is the editor of Sparksheet, the award winning multiplatform magazine published by content marketing agency Spafax. Sparksheet is also an AdAge 150 blog. A native Montrealer, Dan has worked as a political reporter in Washington, as a writing coach in Boston and as a research assistant at Harvard. Dan holds a master’s degree in journalism from Boston University and a BA in Humanistic Studies from McGill University. You can follow Dan on Twitter at #danjl, on his personal blog at danjlevy.com and, of course, on Sparksheet.com.