Webinar - How to Optimize Marketing and Increase Sales with LogMyCalls
How Tire Dealers Maximize Sales andOptimize Marketing With LogMyCalls
What is LogMyCalls? LogMyCalls is a call tracking, call recording and conversation analytics platform from ContactPoint. • ContactPoint has worked in the tire industry for 11 years. LogMyCalls is the winner of the multiple awards LogMyCalls is the official marketing metrics and training tool of TIA LogMyCalls has been written about repeatedly in every major tire publication
How does LogMyCalls help tire dealers? We stop them from wasting money on marketing that doesn’t work We increase their close rates We track sales We provide data about marketing campaignsBottom line: They sell more tires because they use LogMyCalls.
Case Study – Large Regional Chain• 80+ locations Over 50% of all call volume came as a • Were with a call result of non-website online ads - Google Places and PPC ads tracking competitor • Use our numbers • On their website • PPC ads • Radio • Google Places
Case Study – Large Regional Chain• Scoring 6000+ Scores & Close Rates/Month calls/month 40.00% 35.00%• Create unique 30.00% scorecards 25.00% 20.00% • Track greeting 15.00% Scores • Did they ask for business 10.00% Close Rates • Monthly specials 5.00% • Close rates 0.00%
Case Study• Gerald’s Tires • 6 stores in South Carolina • Didn’t market their website • Didn’t invest in their website • Didn’t track their website’s effectivenessAssumptions Reality- Website only generating 150 - Website was actually generating phone calls a month 300 – 400 phone calls a month- Most of their business came from - Local YP were generating only 8 local YP ads and word-of-mouth – 10 calls a month
Optimize Marketing• What happened next? – Placed local numbers on their website in January 2012 – Spent money to redesign – Began doing some basic online marketing Calls by MonthResults 3000- January 2012 – Website generated 400 calls- May 2012 – Website generated 1489 calls 2000- August 2012 – Website generated 2500+ calls 1000 0 January May August
Maximize Sales• Tactics – LogMyCalls started scoring phone calls in Jan. 2012 – Implemented internal program to increase close rates• Results Close Rate by Month – Jan. 2012 80 • 13% close rate 70 60 – May 2012 50 • 70% close rate 40 30 20 Numbers 10 - Increase of 438.5% 0
Case Study – Furrier Tire• 12 locations in Arizona – Focus on online marketing – Track web traffic and analyticsAssumptions Reality- Website generating most of calls - Because of demographics, online- YP/print generating nothing advertising doesn’t work as well - Newspaper generates 200 calls/week
Case Study – Furrier Tire• Score Calls Scores & Close Rates/Month 60.00% – As scores climb, so do close rates 50.00% – We score some and 40.00% they score 30.00% internally 20.00% 10.00% 0.00% August September
Case Studies• Country Tire • 4 stores • 12K/year on YP ads • 12 calls/ year• Hudson Tire • 30 numbers for 3 stores – 10/store • PPC, Google Places, mailers, newspaper
Best ways to implement LogMyCalls Use call tracking to measure online marketing (PPC, Google Places) and offline marketing Put our local or toll free numbers on websites Score Calls – Ranging from 10/location/month to 80/location/month • Internal programs for improvement Track close rates • What’s yours?
Options Sign up for FREE Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD Call Brandon at (435) 215-7042 to customize a plan for you.