Webinar - How to Optimize Marketing and Increase Sales with LogMyCalls

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This webinar, presented by TIA, explains how to optimize marketing and sales with LgoMyCalls. It includes real case studies from real LogMyCalls clients.

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Webinar - How to Optimize Marketing and Increase Sales with LogMyCalls

  1. 1. How Tire Dealers Maximize Sales andOptimize Marketing With LogMyCalls
  2. 2. What is LogMyCalls? LogMyCalls is a call tracking, call recording and conversation analytics platform from ContactPoint. • ContactPoint has worked in the tire industry for 11 years. LogMyCalls is the winner of the multiple awards LogMyCalls is the official marketing metrics and training tool of TIA LogMyCalls has been written about repeatedly in every major tire publication
  3. 3. How does LogMyCalls help tire dealers?  We stop them from wasting money on marketing that doesn’t work  We increase their close rates  We track sales  We provide data about marketing campaignsBottom line: They sell more tires because they use LogMyCalls.
  4. 4. Case Study – Large Regional Chain• 80+ locations Over 50% of all call volume came as a • Were with a call result of non-website online ads - Google Places and PPC ads tracking competitor • Use our numbers • On their website • PPC ads • Radio • Google Places
  5. 5. Case Study – Large Regional Chain• Scoring 6000+ Scores & Close Rates/Month calls/month 40.00% 35.00%• Create unique 30.00% scorecards 25.00% 20.00% • Track greeting 15.00% Scores • Did they ask for business 10.00% Close Rates • Monthly specials 5.00% • Close rates 0.00%
  6. 6. Case Study• Gerald’s Tires • 6 stores in South Carolina • Didn’t market their website • Didn’t invest in their website • Didn’t track their website’s effectivenessAssumptions Reality- Website only generating 150 - Website was actually generating phone calls a month 300 – 400 phone calls a month- Most of their business came from - Local YP were generating only 8 local YP ads and word-of-mouth – 10 calls a month
  7. 7. Optimize Marketing• What happened next? – Placed local numbers on their website in January 2012 – Spent money to redesign – Began doing some basic online marketing Calls by MonthResults 3000- January 2012 – Website generated 400 calls- May 2012 – Website generated 1489 calls 2000- August 2012 – Website generated 2500+ calls 1000 0 January May August
  8. 8. Maximize Sales• Tactics – LogMyCalls started scoring phone calls in Jan. 2012 – Implemented internal program to increase close rates• Results Close Rate by Month – Jan. 2012 80 • 13% close rate 70 60 – May 2012 50 • 70% close rate 40 30 20 Numbers 10 - Increase of 438.5% 0
  9. 9. Case Study – Furrier Tire• 12 locations in Arizona – Focus on online marketing – Track web traffic and analyticsAssumptions Reality- Website generating most of calls - Because of demographics, online- YP/print generating nothing advertising doesn’t work as well - Newspaper generates 200 calls/week
  10. 10. Case Study – Furrier Tire• Score Calls Scores & Close Rates/Month 60.00% – As scores climb, so do close rates 50.00% – We score some and 40.00% they score 30.00% internally 20.00% 10.00% 0.00% August September
  11. 11. Case Studies• Country Tire • 4 stores • 12K/year on YP ads • 12 calls/ year• Hudson Tire • 30 numbers for 3 stores – 10/store • PPC, Google Places, mailers, newspaper
  12. 12. Best ways to implement LogMyCalls Use call tracking to measure online marketing (PPC, Google Places) and offline marketing Put our local or toll free numbers on websites Score Calls – Ranging from 10/location/month to 80/location/month • Internal programs for improvement Track close rates • What’s yours?
  13. 13. Options Sign up for FREE Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD Call Brandon at (435) 215-7042 to customize a plan for you.

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