Proven Social Media Strategies to Drive People to Your Business

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This webinar, presented by eBizUniverse and hosted by LogMyCalls, discusses specifically how your business can increase revenue with social media. Increase Likes, +1s, Pins and even gather leads from …

This webinar, presented by eBizUniverse and hosted by LogMyCalls, discusses specifically how your business can increase revenue with social media. Increase Likes, +1s, Pins and even gather leads from social media marketing.

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  • 1. Proven Social Media Strategies to Drive People to Your BusinessMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95411 1
  • 2. Webinar Offer  LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95412 2
  • 3. Next Webinar  Thursday, Dec. 6, 2 PM EDT  How to Grow Revenue Through Pay-Per-Click Marketing • Is PPC the right type of advertising for your business? • What advertising platform is best? Google, Bing, Display ads, Facebook YouTube, LinkedIn, etc.? • How do I get started? • How do I measure results? • Sign up LogMyCalls.com/webinar Lyndsey Kramer, Dir. of Business Development, Digital Third Coast Founded in 2007, Digital Third Coast is a Chicago-based digital marketing agency, dedicated to providing expert guidelines and collaborative solutions in the rapidly evolving internet marketplace. Digital Third Coast’s mission is to identify interested internet users and connect them to our client’s websites. With ROI as the focal point, the heart of what we do is making a measurable different for our clients.MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95413 3
  • 4. Agenda Table Of Contents Intro 1 Agenda 2 Some Of Our Clients 3 Case Study 4 Website Design 6 Mobile Website 7 Hosting And Maintenance 8 SEO Analytics – Ranking 9 SEO Strategies 10 Reputation/Listings 11 Social Media Integration 12 Facebook Custom Design and Apps 13 Facebook Sweepstakes/Contests 13 Facebook Advertising 14 Facebook Response Management 15 Facebook Reports and Analytics 16 Twitter Design/Management 17 Twitter Advertising 18 Google+ Place Page 19 YouTube 20 Email Marketing 21 Blog Creation/Integration/Content 22 LinkedIn 23 Google AdWords-SEM 24 Results-The Bottom Line 25 Case Studies 26 Packages 27 Packages 28 Packages 29 Getting Started 30MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95414 4
  • 5. eBizUniverse – Who We Are • Integrated Marketing Agency based in Schaumburg – a Suburb of Chicago • Founded in 2006 • We have helped small local businesses, Non-Profits, Government Organizations and large media companies formulate and implement successful online marketing campaigns Some of Our Clients:MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95415 5
  • 6. INTEGRATED WEB MARKETING: YOUR ONLINE FOOTPRINT SEO Optimize Website For Relevant Keywords Ensure Top Rankings for those Keywords Build SEO friendly Website Integrate Analytics to measure ROI SEM Facebook Deploy Google AdWords Facebook Engage Fans and Share page WEBSITE Live Facebook Feed on Website SUBMIT FORM Twitter Sales Circle Gain And Engage Followers LEAD GENERATION YouTube $$$$ Videos to promote Summit of Uptown Educational Videos (ex. Downsizing Tips) YouTube Videos Embedded on Website Website Social Media Integration for Website Live Feeds: Twitter, Facebook, YouTube Reporting Detailed Reporting and Analysis for Website, Google, Facebook, Twitter 6MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95416
  • 7. Social Media Marketing – What is it? • Social Media is all about sharing and interacting with users in real-time • Customers are now in control of the conversation about a product or service as opposed to the business. • Embracing this change acknowledges that your business has understood this shift in communication with both existing and potential customers. • SMM: The process of gaining traffic or attention through social media sites by creating highly sharable content • Word of mouth on steroids • Permission based as opposed to traditional marketing • Social Media Marketing if done right can draw large number of repeat relevant visitors to your websiteMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95417 7
  • 8. Social Media Strategy • When small businesses launch into social media, many start without a strategy • Many businesses are on social media but are tweeting without a roadmap • This is ineffective and can be dangerous • Develop a comprehensive social media strategy that complements the organization’s strategic and communication plans • Have a strategy for all of your tweets, status update, customer service, monitoring efforts and more. • Today we’ll look at some strategies that will help drive people to your businessMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95418 8
  • 9. Strategy #1: Know Your Audience • Get to know them • Identify Influencers, advocates, naysayers • Know where they are • What platforms are they using? • Know what they are talking about • What’s important to them? • Research, news, advocacy? • Know how they talk about your subject area online • #Hashtags, Facebook pages/groups, LinkedIn Groups? • Share Content • Photos, Behind the scenes info about your business • About upcoming events, projects • Be a thought leader in your area of expertiseMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95419 9
  • 10. Strategy #1: Know Your Audience • Share Content • Photos, Behind the scenes info about your business, Be a thought leader • Ask Them Questions • Open ended questions • What do they want to know? How can you offer help? • Show that you’re listening • Respond • Respond to compliments and feedback in real time • Demonstrate Leadership • Reference articles and links about the bigger picture as it relates to your business • Champion Your Stakeholders • Share and reply publicly to great content posted by your connections and customersMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954110 10
  • 11. Strategy #1: Know Your Audience 1 IDENTIFY 8 2 ADAPT LISTEN CONNECTING 7 MEASURE TO YOUR SHARE 3 AUDIENCE BROADCAST ASK 4 6 RESPOND 5MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954111 11
  • 12. Strategy #2: Define Your Social Media Goals“If you aim at nothing, you’ll hit it every time” • What do you hope to accomplish? • Raise awareness? Build a community? Create a following? Collect Donations? • For bigger firms, each department should have social media goals • Sales, Marketing, HR, Customer Service, Corporate • How will you measure ROI? • Google Analytics? Social Media Tools?MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954112 12
  • 13. Strategy #2: Define Your GoalsMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954113 13
  • 14. Strategy #3: Plan and SchedulePlanning Your Content • Have a Content Calendar • Create a Monthly Plan – Have a theme for each month • Plan for events, press releases and conferences • Tell Stories • Create content with your audience in mind, not for yourself • Share Content from Your customers, employees and collaboratorsScheduling Your Posts • Schedule your monthly posts based on the monthly planMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954114 14
  • 15. Strategy #4: Social Broadcast to Multiple PlatformsONE-CLICK POST TO RULE THEM ALL • Integrate your Blog, Facebook, Twitter, LinkedIn, Pinterest, Google Plus • Posting One Status Update to 5 Different Social Media Sites Takes Just 30 seconds! • Treat Your Social Media as One Whole Community • Integrate Social Media - Don’t waste time with multiple logins • Save Dozens or Even Hundreds of Hours • This Capability Is Extremely PowerfulMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954115 15
  • 16. Strategy #4: Social Broadcast - MessagingManage Social Media from a Single Location • Single Location to View and Reply to Messages • Reduces the amount of time spent in responding to messagesRespond to Comments • Be proactive in responding to comments • Respond to posts, both positive and negative. • Provide answers to questions • Thank clients for compliments • Have a policy in place to respond to customer service issuesMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954116 16
  • 17. Strategy #5: Create Engagement • Use Photos and Videos • According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively. • Ask Open Ended Questions • Why, What Do You Think? • Use Apps to launch fun promotions • Sweepstakes, photo contest, etc • Examples • Have Social Media Feeds On Your Website and Other Online Platforms • Have Fun • Even if you are a “serious” business, you can still have a funny-bone. • Showcase a Cause • Pig Roast FundraiserMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954117 17
  • 18. Strategy #5: Create Engagement - Facebook • Keep your updates short • Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. This will also allow for easy cross-posting on Twitter • Use a Picture to go with it • Posts with fewer than 140 characters combined with bold beautiful photos get the most responseMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954118 18
  • 19. Strategy #5: Create Engagement - Facebook • Don’t use URL shorteners • A recent study by Buddy Media found that engagement rates were three times higher for Facebook posts that use a full-length URL, rather than a link generated by a URL shortener like bit.ly. • Facebook users want to know where you’re taking them • A shortened URL does not indicate what type of website you’re taking them to, which is a deterrent to mobile users. • Use a brand specific URL shortenerMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954119 19
  • 20. Strategy #6: Social Media BrandingSocial Media Brand Consistency with Other Online PropertiesMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954120 20
  • 21. Strategy #7: Twitter Discovery and Messaging Let us view a sample conversation: @marnitha143 said:• Conversations are happening on Twitter Daily "At the renaissance Schaumburg for the week!! Cant believe its my 5th yr of being with• Look for Conversations that are relevant to you CareerBuilder!!!“• Target those conversations based on the content https://twitter.com/marnitha143/status/154312171591958529• Send Personalized Tweets @ChicagoPrime said:• New Customers Are Acquired @marnitha143 We want to invite you to try our restaurant. Voted Best Steak in Chicago! Well throw in a free appetizer just for trying us." https://twitter.com/ChicagoPrime/status/155403264525991936 @marnitha143 said: @ChicagoPrime we will definitely try!!! I love a good steak!! https://twitter.com/marnitha143/status/450027580 @ChicagoPrime said: @marnitha143 Thanks! We look forward to seeing you soon.MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954121
  • 22. Strategy #8: Social Media Offers • Use social media offers to promote your products • Facebook Offers • Potential to go viral • No Revenue Sharing Way Better Than Groupon!!!MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954122
  • 23. Strategy #9: Social Media Offers and Content Locker • For B2B, social engagement works best when you offer a Free White Paper Download • Content lockers gives you something in return for a free white paper • Share to Download PDF • Like/Share to watch videoMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954123
  • 24. Strategy #10: Bonus Strategy Be sure to check out our Bonus Strategy – Will be sent via emailMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954124 24
  • 25. Case Study 87 4,120 1.2 M Monthly Reach Mobile Traffic 305%Traffic Increase Website Traffic from 2,350 Average to 6,450 235% Traffic IncreaseMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954125 25
  • 26. Case Study Facebook Page Branding Customized Page Design YouTube Purchase Gift Cards Open Table Events / Calendar Gift Card Menu Picture GalleryMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954126 26
  • 27. Case Study Twitter Branding Professionally Designed Consistent Branding Increased RecognitionMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954127 27
  • 28. Case Study YouTube Video ChannelMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954128 28
  • 29. Case Study YouTube Video Channel Links to Your Online Channels Increasing Your Website Traffic Call to Action Asking Visitors to Subscribe Ability to display your other VideosMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954129 29
  • 30. Case Study: The Bottom-line Traffic – 300% Increase in Foot Traffic Sales – 220% Year Over Year Facebook – Approx. 2000 Offers Claimed Twitter – Approx. 24 New Customers Monthly Mobile – New Reservations DailyMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954130 30
  • 31. Next Steps Social Media Marketing • Define Your Expectations • Allocate a Budget • Implement the strategies learned • Closely Monitor ROI • Get a Free Social Media Evaluation And Assessment: Visit: http://eBizUniverse.com/SocialMediaMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954131 31
  • 32. Getting in Touch Thomas Varghese Thomas@eBizUniverse.com 847-220-9541 @eBizUniverse www.facebook.com/eBizUniverse Free Social Media Evaluation And Assessment http://eBizUniverse.com/SocialMediaMANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954132 32
  • 33. Next Webinar  Thursday, Dec. 6, 2 PM EDT  How to Grow Revenue Through Pay-Per-Click Marketing • Is PPC the right type of advertising for your business? • What advertising platform is best? Google, Bing, Display ads, Facebook YouTube, LinkedIn, etc.? • How do I get started? • How do I measure results? • Sign up LogMyCalls.com/webinar Lyndsey Kramer, Dir. of Business Development, Digital Third Coast Founded in 2007, Digital Third Coast is a Chicago-based digital marketing agency, dedicated to providing expert guidelines and collaborative solutions in the rapidly evolving internet marketplace. Digital Third Coast’s mission is to identify interested internet users and connect them to our client’s websites. With ROI as the focal point, the heart of what we do is making a measurable different for our clients.MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954133 33