How To Grow Revenue Through Pay-Per-Click Marketing
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This webinar presented by Digital Third Coast discusses how to succeed at pay-per-click marketing. It has incredible information about how to set up campaigns and optimize conversions.
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How To Grow Revenue Through Pay-Per-Click Marketing
- 1. Growing Revenue through Pay Per Click Marketing Presented by: Nathan Pabich & Lyndsey Kramer Digital Third Coast Internet Marketing www.digitalthirdcoast.net 773-904-2700
- 2. Webinar Offer LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880
- 3. Next Webinar Thursday, Dec. 13, 2 PM EDT What BATMAN Has Taught Me About Being A Master Marketer • How to be a forensic detective and read your analytics • Look at web traffic as you would a crime scene • How to create a toolbox of marketing gadgets to fit the job at hand. • Learn what goes on in the minds of your web visitors • Sign up LogMyCalls.com/webinar Jesse Wroblewski, Generations Beyond Jesse Wroblewski serves as the Founder and Lead Attention Seeker at Generations Beyond. He is an artist, author, designer, inventor and public speaker. He started internet marketing before the advent of social media a.k.a. 1998. He now sits at the helm of one of Long Island’s most successful digital media firms. He recently launched a free mobile app to help people network. His studio has been named one of the nation’s most creative workspaces.
- 4. Today’s Agenda Is PPC the Right Type of Advertising for your Business? What Advertising Platform is Best? How Do I Get Started? How Do I Measure Results?
- 5. Is PPC Right for My Business? Set the Goal(s) for Your Campaign: Are you looking for more sales? More leads? Brand awareness? What are You Willing to Invest to Reach that Goal? Is There Search Volume for Your Market? Google Search Keyword Tool Competitive Analysis Can Your Site Convert? Have you received leads before? Is it clear what people should do when they arrive on your site?
- 6. An Example for Our Discussion
- 8. Keyword Tool
- 9. Keyword Tool
- 11. Can Your Site Convert? Keywords and Key Phrases within Content Easily Navigated Pages Clear Calls to Action Ensure the Website Works Properly
- 12. Can You Track It? Unique Confirmation Pages Set Up Proper Tracking Before Launching Any Campaigns Google Analytics Conversion Tracking Call Tracking – Like Log My Calls?
- 13. Getting Started I’m ready!
- 14. What Platform Should You Use?
- 15. Starting in Google AdWords
- 17. Ad Campaigns in AdWords
- 18. Refined Keyword Analysis More Robust to Target More Queries Group Keywords into Like Themes Negative Keywords
- 19. Ad Writing Does the Ad Represent Every Keyword in Your Ad Group? What is Your Unique Value Proposition?
- 20. Quality Score Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Your Quality Score is Calculated by Google based on: • Your keyword's past click through rate (CTR) • Your display URL's past CTR • Your account history • The quality of your landing page • Your keyword/ad relevance • Your keyword/search relevance • Geographic performance • Your targeted devices
- 21. Additional Considerations Set Up Campaign in “Pause” Mode Ensure Tracking is Implemented Properly Beware of Default Settings in AdWords Review Bids and Budget
- 22. Launch! Launch Account Measure Results – Data is King Test, Test, Test! Optimize
- 23. Questions?
- 24. Webinar Offer LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880
- 25. Next Webinar Thursday, Dec. 13, 2 PM EDT What BATMAN Has Taught Me About Being A Master Marketer • How to be a forensic detective and read your analytics • Look at web traffic as you would a crime scene • How to create a toolbox of marketing gadgets to fit the job at hand. • Learn what goes on in the minds of your web visitors • Sign up LogMyCalls.com/webinar Jesse Wroblewski, Generations Beyond Jesse Wroblewski serves as the Lead Attention Seeker at Generations Beyond. He is an artist, author, designer, inventor and public speaker. He started internet marketing before the advent of social media a.k.a. 1998. He now sits at the helm of one of Long Island’s most successful digital media firms. He recently launched a free mobile app to help people network. His studio has been named one of the nation’s most creative workspaces.