Growing Revenue through Pay Per Click MarketingPresented by:Nathan Pabich & Lyndsey KramerDigital Third Coast Internet Mar...
Webinar Offer LogMyCalls Free Trial   •   LogMyCalls.com/30-day-trial   •   Coupon Code: DAMGOOD   •   Call (866) 811-8880
Next Webinar  Thursday, Dec. 13, 2 PM EDT  What BATMAN Has Taught Me About Being A Master Marketer          •   How to b...
Today’s AgendaIs PPC the Right Type of Advertising for your                  Business?    What Advertising Platform is Bes...
Is PPC Right for My Business?         Set the Goal(s) for Your Campaign: Are you looking for more sales? More leads? Brand...
An Example for Our Discussion
Google Search
Keyword Tool
Keyword Tool
Low Search Volume
Can Your Site Convert?Keywords and Key Phrases within Content         Easily Navigated Pages          Clear Calls to Actio...
Can You Track It?             Unique Confirmation PagesSet Up Proper Tracking Before Launching Any Campaigns              ...
Getting Started          I’m ready!
What Platform Should You Use?
Starting in Google AdWords
Account Structure
Ad Campaigns in AdWords
Refined Keyword Analysis  More Robust to Target More Queries   Group Keywords into Like Themes          Negative Keywords
Ad WritingDoes the Ad Represent Every Keyword in Your                Ad Group?  What is Your Unique Value Proposition?
Quality Score       Quality Score is an estimate of how relevant yourads, keywords, and landing page are to a person seein...
Additional Considerations   Set Up Campaign in “Pause” Mode Ensure Tracking is Implemented Properly Beware of Default Sett...
Launch!       Launch AccountMeasure Results – Data is King       Test, Test, Test!          Optimize
Questions?
Webinar Offer LogMyCalls Free Trial   •   LogMyCalls.com/30-day-trial   •   Coupon Code: DAMGOOD   •   Call (866) 811-8880
Next Webinar  Thursday, Dec. 13, 2 PM EDT  What BATMAN Has Taught Me About Being A Master Marketer          •   How to b...
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How To Grow Revenue Through Pay-Per-Click Marketing

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This webinar presented by Digital Third Coast discusses how to succeed at pay-per-click marketing. It has incredible information about how to set up campaigns and optimize conversions.

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How To Grow Revenue Through Pay-Per-Click Marketing

  1. 1. Growing Revenue through Pay Per Click MarketingPresented by:Nathan Pabich & Lyndsey KramerDigital Third Coast Internet Marketingwww.digitalthirdcoast.net773-904-2700
  2. 2. Webinar Offer LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880
  3. 3. Next Webinar  Thursday, Dec. 13, 2 PM EDT  What BATMAN Has Taught Me About Being A Master Marketer • How to be a forensic detective and read your analytics • Look at web traffic as you would a crime scene • How to create a toolbox of marketing gadgets to fit the job at hand. • Learn what goes on in the minds of your web visitors • Sign up LogMyCalls.com/webinarJesse Wroblewski, Generations Beyond Jesse Wroblewski serves as the Founder and Lead Attention Seeker at Generations Beyond. He is an artist, author, designer, inventor and public speaker. He started internet marketing before the advent of social media a.k.a. 1998. He now sits at the helm of one of Long Island’s most successful digital media firms. He recently launched a free mobile app to help people network. His studio has been named one of the nation’s most creative workspaces.
  4. 4. Today’s AgendaIs PPC the Right Type of Advertising for your Business? What Advertising Platform is Best? How Do I Get Started? How Do I Measure Results?
  5. 5. Is PPC Right for My Business? Set the Goal(s) for Your Campaign: Are you looking for more sales? More leads? Brand awareness? What are You Willing to Invest to Reach that Goal? Is There Search Volume for Your Market? Google Search Keyword Tool Competitive Analysis Can Your Site Convert? Have you received leads before? Is it clear what people should do when they arrive on your site?
  6. 6. An Example for Our Discussion
  7. 7. Google Search
  8. 8. Keyword Tool
  9. 9. Keyword Tool
  10. 10. Low Search Volume
  11. 11. Can Your Site Convert?Keywords and Key Phrases within Content Easily Navigated Pages Clear Calls to Action Ensure the Website Works Properly
  12. 12. Can You Track It? Unique Confirmation PagesSet Up Proper Tracking Before Launching Any Campaigns Google Analytics Conversion Tracking Call Tracking – Like Log My Calls?
  13. 13. Getting Started I’m ready!
  14. 14. What Platform Should You Use?
  15. 15. Starting in Google AdWords
  16. 16. Account Structure
  17. 17. Ad Campaigns in AdWords
  18. 18. Refined Keyword Analysis More Robust to Target More Queries Group Keywords into Like Themes Negative Keywords
  19. 19. Ad WritingDoes the Ad Represent Every Keyword in Your Ad Group? What is Your Unique Value Proposition?
  20. 20. Quality Score Quality Score is an estimate of how relevant yourads, keywords, and landing page are to a person seeing your ad. Your Quality Score is Calculated by Google based on: • Your keywords past click through rate (CTR) • Your display URLs past CTR • Your account history • The quality of your landing page • Your keyword/ad relevance • Your keyword/search relevance • Geographic performance • Your targeted devices
  21. 21. Additional Considerations Set Up Campaign in “Pause” Mode Ensure Tracking is Implemented Properly Beware of Default Settings in AdWords Review Bids and Budget
  22. 22. Launch! Launch AccountMeasure Results – Data is King Test, Test, Test! Optimize
  23. 23. Questions?
  24. 24. Webinar Offer LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880
  25. 25. Next Webinar  Thursday, Dec. 13, 2 PM EDT  What BATMAN Has Taught Me About Being A Master Marketer • How to be a forensic detective and read your analytics • Look at web traffic as you would a crime scene • How to create a toolbox of marketing gadgets to fit the job at hand. • Learn what goes on in the minds of your web visitors • Sign up LogMyCalls.com/webinarJesse Wroblewski, Generations Beyond Jesse Wroblewski serves as the Lead Attention Seeker at Generations Beyond. He is an artist, author, designer, inventor and public speaker. He started internet marketing before the advent of social media a.k.a. 1998. He now sits at the helm of one of Long Island’s most successful digital media firms. He recently launched a free mobile app to help people network. His studio has been named one of the nation’s most creative workspaces.
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