Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
Are you placeable?
2 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
Bad data is having a profoundly
negative ...
3 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● 43% of business listings online are wro...
4 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● Advertiser location data is “dirty”
● D...
5 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
Placeable data improves advertising
resul...
6 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● ACCESSIBLE
— Internal data from across ...
7 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● Data aggregators and directory listing ...
8 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
9 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● The most comprehensive information
● Th...
10 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● Better data optimization across direct...
11 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
ARE YOU
PLACEABE?
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Are you placeable?

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Are you placeable?

  1. 1. Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY Are you placeable?
  2. 2. 2 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY Bad data is having a profoundly negative impact on location-based advertising and on the consumer experience
  3. 3. 3 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY ● 43% of business listings online are wrong* ● 14% are of business listings are missing* ● There is $10B in lost sales due to inaccurate or missing location information online* *Sources: Yext, Dec 2012; Google Oct 2012; LSA, June 2011; Yext, Sterling-Shotland, Dec 2012
  4. 4. 4 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY ● Advertiser location data is “dirty” ● Dirty data prevents millions of dollars worth of digital marketing initiatives from being successful ● Garbage data put into the system results in garbage coming out of the system
  5. 5. 5 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY Placeable data improves advertising results and the local brand experience
  6. 6. 6 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY ● ACCESSIBLE — Internal data from across the organization — External content — Comprehensiveness ● ACCURATE — Consolidation and normalization — Current and relevant — Consistency — Authoritative ● USABLE — Exportable — Transferrable — Useful Placeable data
  7. 7. 7 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY ● Data aggregators and directory listing managers share successful results with placeable data ● Media technology vendors realize their full potential with placeable data Placeable data
  8. 8. 8 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
  9. 9. 9 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY ● The most comprehensive information ● The most current location information ● Accurate, accessible and usable data PLACEABLE ADVERTISERS
  10. 10. 10 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY ● Better data optimization across directories ● Better SEO performance of their local pages ● Fewer mapping errors and a better user experience PLACEABLE ADVERTISERS
  11. 11. 11 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY ARE YOU PLACEABE?
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