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Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
Webinar: Social Media Strategy at the National and Local Level
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Webinar: Social Media Strategy at the National and Local Level

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Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new …

Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.

This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:

- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs

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  • 1. PRESENTED BY LOCATION3 MEDIA & WILDFIRE BY GOOGLE 08/21/13 SOCIAL MEDIA STRATEGY AT THE NATIONAL & LOCAL LEVEL
  • 2. #FranchiseSocial @Location3 @WildfireApp http://www.location3.com/social-media-webinar-survey/ Photo Credit: http://www.flickr.com/photos/antifluor/2074560932/
  • 3. Angie Pascale – Social Media Director As Social Media Director,Angie Pascale provides strategic direction in developing, executing and analyzing social media and content programs for enterprise and multi-unit businesses, and oversees internal and external communications for Location3 Media. Bethany Tsui – Strategic Partner Manager Bethany is a Strategic Partner Manager at Wildfire by Google, a marketing platform that enables brands to grow, engage and monetize their social audience. Bethany has co- led the Wildfire Channel Sales Initiative since January of 2011.
  • 4. ABOUT LOCATION3 Location3 was founded in 1999 as a digital marketing company providing direct response results to clients on a global scale through search engine marketing, display, mobile, social and creative design & development solutions. Given that Google was launched in 1998, it’s fair to say that we are veterans in the search marketing space with a wealth of experience in integrated digital marketing strategy. Location3 Media forms strategic partnerships with brands to increase findability and performance across all digital platforms. In an ever- shifting and growing environment, we strive to stay at the forefront of digital innovation to ensure our clients have access to the most dynamic and effective strategies and solutions.
  • 5. Control Integrated Digital Solutions Build Awareness & Word of Mouth Capture Leads & Data Reputation Management & Customer Service Amplify Reach Across All Channels Drive Sales Our Objective Connect Google Partners experienced with integrated digital solutions to businesses that want to drive results across all channels. GOOGLE’S WILDFIRE PARTNER PROGRAM
  • 6. THE TRADITIONAL MENTAL MODEL OF MARKETING First Moment of Truth Second Moment of Truth Stimulus Sales Representative, Website or Retail Experience Source: Socialnomics, 2009; Google/ Shopper Sciences Zero Moment of Truth Study, 2011, Febuary 23, 2012; Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google #FranchiseSocial | @Location3 | @WildfireApp
  • 7. THE NEW MENTAL MODEL OF MARKETING First Moment of Truth Second Moment of Truth Stimulus Research, Education, Validation Sales Representative, Website or Retail Experience Source: Socialnomics, 2009; Google/ Shopper Sciences Zero Moment of Truth Study, 2011, Febuary 23, 2012; Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google #FranchiseSocial | @Location3 | @WildfireApp
  • 8. In 2010, we needed information from 5.4 sources before making a purchase. By the end of 2011, we needed 10.4. Source: Socialnomics, 2009; Google/ Shopper Sciences Zero Moment of Truth Study, 2011, Febuary 23, 2012; Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google #FranchiseSocial | @Location3 | @WildfireApp
  • 9. An era of self-serve information #FranchiseSocial | @Location3 | @WildfireApp
  • 10. Input Discovery Intent Websites Blogs Video Friends Content Incentive Authorities Decision Interest Research Content Content Content Content Content The Path To Purchase: A customer-directed, socially-influenced, brand-inspired pursuit of truth and opportunity. #FranchiseSocial | @Location3 | @WildfireApp
  • 11. Your owned social presence is becoming more important than your website Visits in May 20121 23,000 website 320,000 Facebook Owned Media is all of the advertiser’s pages on the internet 1. ComScore “The Power of Like 2,” 2012 #FranchiseSocial | @Location3 | @WildfireApp
  • 12. Having a paid media strategy for social is evolving from an option to a necessity 11Bbranded impressions monthly Paid Media drives traffic to owned properties #FranchiseSocial | @Location3 | @WildfireApp
  • 13. You can’t create it, you can’t buy it, but you can try to influence more of it WOM Branded Website 92%1 58% Consumer Trust Report Earned Media is created by users, for a business 1 Nielsen Global Trust in Advertising Survey, 2012 #FranchiseSocial | @Location3 | @WildfireApp
  • 14. The Solution? CONVERGENCE OWNED EARNEDPAID #FranchiseSocial | @Location3 | @WildfireApp
  • 15. CONVERGENCE OF MEDIA IS IMPORTANT, BUT WHY DOES IT HAVE TO BE LOCAL? Photo Credit: http://www.flickr.com/photos/puroticorico/3853596178/ #FranchiseSocial | @Location3 | @WildfireApp
  • 16. A POST FROM A LOCAL BUSINESS REACHES 5X THE PERCENTAGE OF FANS AS A CORPORATE POST Source: Mainstay Salire, Research Study “The Power of Going Local,” 2012 #FranchiseSocial | @Location3 | @WildfireApp
  • 17. It’s Someone They Know. Local fans relate more effectively to localized content from their local merchants. Corporate pages by contrast, suffer from what many people dub the “creepiness” factor. Local Content is More Visible in News Feed. Facebook uses a complex algorithm called EdgeRank that filters the user’s news feed to give greater visibility to posts considered more “personally relevant” to individual users. Local Relevance. Local business owners and managers occupy a front row seat in their community, and as such, are ideally positioned to create timely, pertinent posts that spur clicks, likes, comments, shares and views. LOCAL FANS DELIVER EXPONENTIALLY MORE MARKETING VALUE THAN CORPORATE FANS…TO THE TUNE OF 40:1 Source: Mainstay Salire, Research Study “The Power of Going Local,” 2012 #FranchiseSocial | @Location3 | @WildfireApp
  • 18. LOCAL SOCIAL CONNECTIONS = LOCAL SEO VALUE Social activity is factored into organic search engine results on Google and Bing, making it important to actively manage social media not just for the connections you can create on that social media channel, but also for potential ranking benefits. #FranchiseSocial | @Location3 | @WildfireApp
  • 19. LEVELS THE PLAYING FIELD, GIVING SMALLER BRANDS A BIGGER VOICE. Photo Credit: http://www.flickr.com/photos/wallyg/247033625/ #FranchiseSocial | @Location3 | @WildfireApp
  • 20. A NETWORK OF LOCAL SOCIAL PAGES HAS THE POTENTIAL TO DRIVE DRAMATICALLY GREATER BUSINESS RESULTS. Source: Mainstay Salire, Research Study “The Power of Going Local,” 2012 #FranchiseSocial | @Location3 | @WildfireApp
  • 21. Balancing Corporate messaging with consumers’ desire for local voice, content and connection Trusting local managers and store owners to represent the brand Store-level resources, time, training and turnover Ability to create content and manage engagement at the local level Centralized reporting for all social channels across all stores Insights and Reporting (i.e. What?, Why? So What?, Now What?) Consistently evolving marketing channel Perceived Costs SOCIAL MEDIA CHALLENGES AT THE LOCAL LEVEL Photo Credit: http://www.flickr.com/photos/64484259@N02/6344436141/ /" #FranchiseSocial | @Location3 | @WildfireApp
  • 22. ControlControlGROW ENGAGE MEASURE ControlGROW ENGAGE MEASURE 1. GROW YOUR AUDIENCE 2. ENGAGE, INTEREST, INCENTIVIZE 3. RESPOND, MEASURE REPEAT4. REPEAT #FranchiseSocial | @Location3 | @WildfireApp
  • 23. Photo Credit: http://www.flickr.com/photos/mkhmarketing/8539048913/ GROW YOUR AUDIENCE #FranchiseSocial | @Location3 | @WildfireApp
  • 24. Understand The Needs of Your Audience Understand The Behavior of Your Audience Deliver Value To Your Audience Photo Credit: http://www.flickr.com/photos/igorza76/8109506828/ #FranchiseSocial | @Location3 | @WildfireApp
  • 25. Gary Arnold (58) Boston, MA #FranchiseSocial | @Location3 | @WildfireApp
  • 26. #FranchiseSocial | @Location3 | @WildfireApp
  • 27. Content Pillars provide a creative filter and platform that is rooted in customer needs, brand voice and personality, and business objectives. Pillars represent a starting point that allow a brand to live within its core environment, while also stretching into adjacent, relevant and credible aspects of your customers’ lives. Local stores can also use the pillars to understand what content should be created and curated. CONTENT PILLARS Photo Credit: http://www.flickr.com/photos/31246066@N04/5670645385 #FranchiseSocial | @Location3 | @WildfireApp
  • 28. CONTENT PILLAR #FranchiseSocial | @Location3 | @WildfireApp
  • 29. WHAT SOCIAL MEDIA CHANNELS SHOULD YOU USE? Primary Facebook Twitter LinkedIn Personal Pages Secondary Pinterest YouTube Instagram VineFoursquare Google+ Local #FranchiseSocial | @Location3 | @WildfireApp
  • 30. SPEND 1 HOUR PER DAY (MON-FRI) MANAGING SOCIAL MEDIA CHANNELS AND LOOKING FOR PEOPLE TO ENGAGE WITH. Photo Credit: http://www.flickr.com/photos/lisbokt/4941244575/ #FranchiseSocial | @Location3 | @WildfireApp
  • 31. WHAT SOCIAL MEDIA CHANNELS SHOULD YOU NOT USE? MySpace (New or Old) LinkedIn Company Pages at a Local Level #FranchiseSocial | @Location3 | @WildfireApp
  • 32. THE #1 REASON PEOPLE FOLLOW BRANDS IN SOCIAL MEDIA IS COUPONS/DISCOUNTS. Source: Get Satisfaction Study To increase your audience: • Offer coupons/discounts • Create social-only promotions • Run contests or sweeps Special Offers/Deals, 37% Current Customer, 33% Friends are Fans of Brand, 6% Interesting or Entertaining Content, 18% Service, Support or Product News, 5% Other, 1% Special Offers/Deals, 44% Current Customer, 24% Friends are Fans of Brand, 6% Interesting or Entertaining Content, 23% Service, Support or Product News, 4% Other, 1% FACEBOOK & MYSPACE TWITTER #FranchiseSocial | @Location3 | @WildfireApp
  • 33. Objective • Expand online community & drive traffic into restaurants Strategy • Fan- gated a coupon campaign, redeemable in-store • Integrated marketing approach to advertise campaign and generate online interest Results • > 7,000 coupons to fans • Coupons directly contributed to additional restaurant visits and ROI • Facebook page received > 10,000 new “Likes” • Web traffic continue to rise in the months following the campaign. Expand Social Audience, Drive Traffic In-store #FranchiseSocial | @Location3 | @WildfireApp
  • 34. Grow Online Community, Drive Sales Objective • Increase market share, create new brand advocates, expand social audience • Daily sweepstakes for 100 days • Social as part of integrated marketing solution Results • 2 biggest sales days during the campaign • 322,664 total entries (3,226 entries per day) • Social audience increased by 1,000%: –5,200 to over 59,000 fans #FranchiseSocial | @Location3 | @WildfireApp
  • 35. Photo Credit: http://www.flickr.com/photos/gustavog/4499404 ENGAGE, INTEREST, INCENTIVIZE #FranchiseSocial | @Location3 | @WildfireApp
  • 36. TheDosBE HUMAN BE KNOWLEDGEABLE BE CURRENT BE FRIENDLY AND OPEN BE CONSISTENT Photo Credit: http://www.flickr.com/photos/adulau/5136491272/ / #FranchiseSocial | @Location3 | @WildfireApp
  • 37. TheDon’tsSHOW-OFF IGNORE PEOPLE ASSUME EVERYONE IS ON YOUR LEVEL BE REPETITIVE OSTRACIZE YOUR AUDIENCE Photo Credit: http://www.flickr.com/photos/nathangibbs/98592171/ #FranchiseSocial | @Location3 | @WildfireApp
  • 38. The most successful brands on social media post content that ascribes to one (or all) of these three themes: • PASSION: Connects with user passions and/or interests • PERSONALITY: Entertains users with an engaging personality • INFORMATION: Provides interesting and/or important information to users 3 THEMES TO KEEP IN MIND Photo Credit: http://www.flickr.com/photos/josefstuefer/5408800/ #FranchiseSocial | @Location3 | @WildfireApp
  • 39. PERSONALITYPASSION INFORMATION #FranchiseSocial | @Location3 | @WildfireApp
  • 40. HOW CAN YOU BE MORE EFFICIENT? Photo Credit: http://www.flickr.com/photos/adambowie/967409050/ #FranchiseSocial | @Location3 | @WildfireApp
  • 41. Photo Credit: http://www.flickr.com/photos/adambowie/967409050/ CURATE, DON’T JUST CREATE You don’t have to create all of your content; share and engage with content from others: • Content provided by National • Other locations • Relevant local and national news • Related local businesses and organizations • Influencers • Employees • Customers USE TOOLS Use free and inexpensive tools to make management, monitoring and measurement simpler and more effective. KICKSTART YOUR ENGAGEMENT Encourage staff to Like, comment on and share your social media content shortly after posting to give it an initial boost, and increase reach and likelihood of continued engagement. #FranchiseSocial | @Location3 | @WildfireApp
  • 42. • On Facebook, videos are shared 12x more than links and text posts combined • On Facebook, photos are liked 2x more than text updates • Photo and video posts on Pinterest are referring more traffic than Twitter, Linkedin and Google+ • Viewers spend 100% more time on pages with videos on them • Viewers are 85% more likely to purchase a product after watching a product video VISUAL CONTENT IS BECOMING INCREASINGLY IMPORTANT FOR GENERATING AWARENESS AND ENGAGEMENT IN SOCIAL MEDIA. Photo Credit: http://www.flickr.com/photos/geoftheref/2584430557/ #FranchiseSocial | @Location3 | @WildfireApp
  • 43. Building Relationships in Social Media Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022 #FranchiseSocial | @Location3 | @WildfireApp
  • 44. HOW TO BUILD RELATIONSHIPS IN SOCIAL MEDIA Getting to know them Understand what topics they discuss and share, who they communicate with and how often they link to social profiles of other brands (indicating the likelihood of them doing the same for you). The payoff The objective is to develop such a good rapport that they are compelled to retweet or engage with you on other social channels; thereby getting your name and content out to their entire network. Showing the love Engage with them through social channels (e.g., reply or retweet on Twitter). Share their original content or share the messages they post. Finding the influencers Use manual searching and Klout to locate individuals within your market that have large followings and similar audiences. #FranchiseSocial | @Location3 | @WildfireApp
  • 45. WHO ARE THE INFLUENCERS? Photo Credit: http://creativecommons.org/licenses/by-nc-nd/2.0/ #FranchiseSocial | @Location3 | @WildfireApp
  • 46. People that draw a huge crowd in social media and have big mouths. LOCAL REPORTERS BUSINESS OWNERS LOCAL ORG BOARD MEMBERS LOCAL BLOGGERS LOCAL INDUSTRY PROS Photo Credit: http://creativecommons.org/licenses/by-nc-nd/2.0/ #FranchiseSocial | @Location3 | @WildfireApp
  • 47. 30% OF CUSTOMERS SHARE GOOD EXPERIENCE VIA SOCIAL MEDIA Generating testimonials: • Ask! • Make it easy to provide feedback • Prompt with questions, don’t leave it open ended • Incorporate into website Photo Credit: http://www.flickr.com/photos/kaptainkobold/5181464194/ Source: Dimensional Research 2013 Report #FranchiseSocial | @Location3 | @WildfireApp
  • 48. Capture Leads, Drive Engagement, Scale for Enterprise Objective • Coordinate marketing efforts across regional teams on a single platform to drive growth and engagement Results • 200+ unique tabs published • 85,000+ leads acquired • Engagement increasing by 14% MoM • Managed 130,000+ social messages • 2.9+ million impressions #FranchiseSocial | @Location3 | @WildfireApp
  • 49. .Incentivize & Boost Sales with Discounts Strategy • Coupon giveaway to Lasik procedure • Integrated campaigns with client testimonials on YouTube Results • 373 coupon entries • Huge sales boost: • 2 highest sales months since company’s founding in 1996 • 40% increase in sales from previous year #FranchiseSocial | @Location3 | @WildfireApp
  • 50. RESPOND, MEASURE Photo Credit: http://www.flickr.com/photos/spacesuitcatalyst/536389937 #FranchiseSocial | @Location3 | @WildfireApp
  • 51. SOCIAL & MOBILE MAKE INFORMATION INSTANTLY ACCESSIBLE #FranchiseSocial | @Location3 | @WildfireApp
  • 52. SOCIAL & MOBILE MAKE INFORMATION INSTANTLY ACCESSIBLE BUT INCREASE THE RISK OF BAD REVIEWS IN REAL TIME
  • 53. “The majority of the reviews submitted are 1- star or 5- stars. People are usually motivated when they’ve had a very good or very bad experience.” 1/3 of people will remove a negative review if business responds. Sources: David Latham, CarWoo VP of Markting; Yelp #FranchiseSocial | @Location3 | @WildfireApp
  • 54. Prioritize Customer Happiness and Amplify the Local Attachment #FranchiseSocial | @Location3 | @WildfireApp
  • 55. HOW TO PRIORITIZE CUSTOMER HAPPINESS Photo credits: http://www.flickr.com/photos/battalgazi/5617819022/, http://www.flickr.com/photos/digitalnc/8245694174/, http://www.flickr.com/photos/purplemattfish/3020016417/, http://www.flickr.com/photos/beccapeterson/5338013478/ Monitor frequently Know who is responsible Respond quickly Create standard responses, but keep it flexible and personalize Drive conversations offline, or at least off social Engage with and reward positive brand advocates #FranchiseSocial | @Location3 | @WildfireApp
  • 56. UTM link tracking to see conversions to a website from Wildfire pages and posts • Attribute website traffic to Wildfire campaigns using link tracking • Measure social traffic using standard web metrics & multi-channel funnels Attribute to campaigns Attribute to channels Wildfire & Google Analytics: End- to- End Tracking #FranchiseSocial | @Location3 | @WildfireApp
  • 57. Reduce Client Attribution, Drive Calls, Capture Leads & Referrals Strategy • Campaigns & winners published across YouTube, Facebook & Twitter • Campaigns encouraged recommendations, sharing, and option to receive a follow-up call from the practices Results • Social audiences grew by 217% • Average campaign received 138 leads • 12% participants requested call from dentist • 29% participants from outside the practice #FranchiseSocial | @Location3 | @WildfireApp
  • 58. Photo Credit: http://www.flickr.com/photos/pagedooley/2577006675/" Local Versus National Content #FranchiseSocial | @Location3 | @WildfireApp
  • 59. NATIONAL • Broader audience connection and utility • Brand narrative • Industry content • National influencer engagement • National promos/deals • Corporate culture LOCAL • Localized audience connections and utility • National content • Local influencer engagement • Community/store events • Unique promos/deals • Store culture #FranchiseSocial | @Location3 | @WildfireApp
  • 60. SOCIAL MEDIA PLAYBOOK #FranchiseSocial | @Location3 | @WildfireApp
  • 61. Your Social Media Team #FranchiseSocial | @Location3 | @WildfireApp
  • 62. NATIONAL National should have at least one full-time, dedicated social media staff member. Job duties include: • Create content for national and local efforts • Manage communities • POC for HR, operations and other internal departments • POC for marketing department or digital/social media agency • Track performance to show success at meeting business objectives LOCAL Local owners can handle social in a variety of ways: • Hire part-time employee • Assign social duties to current employee • Owner manages social media • Hire college intern in marketing/communications • Hire freelancer/contractor Individual should be a good communicator, have excellent written skills, experience in marketing or communications field and preferably have experience using social media in a professional environment. #FranchiseSocial | @Location3 | @WildfireApp
  • 63. Enterprise Scale & Control One account to manage thousands of properties 80+ templates for instant execution, deployment, & duplication Activity audits & customized workflows for complete corporate admin control Campaign Performance & Measurement Best-in-class social campaigns (400k+ campaigns built) Analytics dashboard integrated with Google Analytics tracks end-to-end performance & attribution Visionary Roadmap for Google Integration An integrated roadmap will allow partners to leverage Google products for all aspects of their clients’ marketing services, with a deep focus on G+, YouTube, and Google Analytics Client Satisfaction & Success Google’s social platform drives business results for clients and advertisers Leverage Wildfire’s leadership and experience in marketing strategy and best practices Wildfire + Google Partnership Advantage #FranchiseSocial | @Location3 | @WildfireApp
  • 64. ControlControlGROW ENGAGE MEASURE ControlGROW ENGAGE MEASURE 1. GROW YOUR AUDIENCE 2. ENGAGE, INTEREST, INCENTIVIZE 3. RESPOND, MEASURE REPEAT4. REPEAT #FranchiseSocial | @Location3 | @WildfireApp
  • 65. Photo Credit: http://www.flickr.com/photos/yewenyi/7909176606/ QUESTIONS? http://www.location3.com/social-media-webinar-survey/ #FranchiseSocial | @Location3 | @WildfireApp

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