Get Found Now: Local Search Best Practices

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Many business owners have heard about the importance of claiming their map listing in Google, but they don’t know where to begin. View this webinar to learn how and why to claim your business’s …

Many business owners have heard about the importance of claiming their map listing in Google, but they don’t know where to begin. View this webinar to learn how and why to claim your business’s listing, tactics for improving search ranking, generating customer response and measuring its impact.

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  • 1. Get Found Now TACTICS FOR MANAGING YOUR LOCAL SEARCH PRESENCE Free webinar brought to you by Nathan Evans and Erik Whaley of Location3 Media. Wednesday July 28th, 2010 @Location3
  • 2. Nathan Evans // @JNathanEvans Nathan recently joined Location3 Media as client manager for Local Search Traffic, where he’s been developing ongoing client service initiatives. Prior to Location3, Nathan managed interactive advertising accounts for national energy and construction clients. Erik Whaley // @LocalSearchErik Erik is the director of Local Search Traffic, a division of Location3 Media that helps business owners get found in local search channels and implement franchise PPC search campaigns. Erik is featured in July’s issue of Entrepreneur magazine with an article on local search. Location3 Media/Local Search Traffic // @Location3 Location3 Media is a full-service interactive marketing agency focusing on search marketing, social media and creative services. Local Search Traffic is a division of Location3 that manages over 120,000 business listings for corporate and franchise clients.
  • 3. Why Manage Your Listings? 1. Accuracy of your listings counts 2. Protect them from malicious hijacking 3. Help capture new traffic from non-brand terms (Listing D is one of our favorite local taco joints!) @Location3
  • 4. Overview of Presentation 1. Claiming your listing(s) 2. Optimizing your content 3. Measuring success 4. Open Q&A @Location3
  • 5. Claiming Your Business Listings @Location3
  • 6. Claiming Your Listings Start by searching for your business on the major local search channels: • Google, Yahoo!, and Bing Maps • Superpages.com • Local.com • InfoUSA (database provider) • NAVTEQ (GPS provider) @Location3
  • 7. Claiming Your Listings Make sure you protect your business information by claiming your listings. • This will prevent unwanted edits by internet users, including competitors • Look for the link that says “Claim this listing” or “Business owner?” @Location3
  • 8. Optimizing Your Listing Content @Location3
  • 9. Optimizing Content Start by making sure that your basic information is correct. • Contact: Address, phone, email, website, hours of operation • Description: Create a basic description of what you do @Location3
  • 10. Optimizing Content Determine which search terms are most relevant to your business and develop a keyword theme. • What terms would someone use to find your product/service? • Use Google’s Keyword Tool: https://adwords.google.com/select/ KeywordToolExternal • Incorporate these keywords into content, but be subtle @Location3
  • 11. Optimizing Content Example of a well-optimized business listing: • Must meet Google’s quality guidelines: http://www.google.com/su pport/places/bin/answer.p y?hl=en&answer=107528 • No keyword stuffing • Taking good advantage of Details section such as “Brands” @Location3
  • 12. Optimizing Content Enhance your listings with additional content for search relevancy and a better user experience. • Store photos, logos and video • Coupons in Google listings • Links to your social media profiles • Other details such as brands carried, types of payment accepted and languages spoken @Location3
  • 13. Optimizing Content Encourage your customers to write reviews about your business. • There is really no such thing as a bad review; reviews = relevancy • While you should never create false reviews, you can encourage customers to write them • Offer incentives to do so @Location3
  • 14. Measuring Success @Location3
  • 15. Measuring Success Schedule periodic searches to track listing position and use tricks to see where traffic is coming from. • Track listing position month- over-month to view which tactics are working • Use coupon codes, call tracking and surveys to learn how customers find you • Use web analytics to learn about your traffic from map listings @Location3
  • 16. Questions? @Location3
  • 17. Get Found Now TACTICS FOR MANAGING YOUR LOCAL SEARCH PRESENCE Get in touch: info@location3.com @Location3 Sign up for our map listing management service. We’re offering a 30% discount to webinar attendees with the coupon code J3U5: https://maplisting.LocalSearchTraffic.com