Facebook Parent-Child Process Overview & FAQ | Location3 Media

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Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.

For more information on Facebook management, contact Location3 Media at www.location3.com.

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Facebook Parent-Child Process Overview & FAQ | Location3 Media

  1. 1. LOCATION3 FACEBOOK PARENT-CHILD INTEGRATION Overview of Facebook Parent-Child (P/C) integration process and frequently asked questions for franchise and multiunit brands.
  2. 2. LOCATION3 *Google Internal data, 2011. DATA & BRAND PROTECTION •Local pages exist, whether you pay attention to them or not. •By taking stock of what’s out there, claiming pages and cleaning up duplicates you can protect the integrity of your business’s reputation and data, and create a more efficient process for managing pages. LOCAL PRIORITIZATION •One in five desktops searches are local, one in three on mobile devices.* •Consumers want local data, and they are further along in the purchase cycle. •Facebook has recognized the potential of local consumers, and continues to build features (e.g., Facebook Nearby) and prioritize local pages and content. 2 www.Location3.com | @Location3
  3. 3. LOCATION3 Overview Facebook Parent-Child Integration 3 www.Location3.com | @Location3
  4. 4. LOCATION3 HOW IT WORKS Creates/claims Facebook Places venues to increase accuracy and visibility online and on mobile devices. Creates parent/child hierarchy to link corporate account with local pages; links existing local pages and creates new ones where necessary. Local owners/staff maintain their admin status of each page, if applicable. Corporate also receive admin access, and shares with local owners/staff. Protect Integrity of Local Data Maintain Local Owner/Staff Autonomy Gain Control of Brand Assets Improve User Experience Increase Localized Awareness 4 www.Location3.com | @Location3
  5. 5. LOCATION3 Provide location data to Facebook to create new Place pages and merge existing; update monthly for openings, closings and changes. Create consistent vanity URL structure for new Place pages. We recommend using “BrandCityStateAbbreviationIdentifier” (e.g., https://www.facebook.com/BatteriesPlusDenverCO083). We cannot include any spaces or symbols. Admins of corporate page become admins of each Place page, even if previously managed. No other changes occur on managed pages. Info included on child pages: Facebook Parent-Child: The Details •Business Name •Street Address •City •State •Zip Code •Phone •Hours Check-ins on child pages included in total number on parent page. Maps tab allows users to find nearby locations. www.Location3.com | @Location3 Users can search by city, state or zip code, or select from a list of nearby stores. All locations found within search criteria shown as map points with links to child pages. 5 •Description •Profile image (pulled from parent page if unmanaged) •Cover photo (pulled from parent if unmanaged) •Not Included: Website, other links
  6. 6. LOCATION3 It is likely that Facebook Place pages already exist for your brand. They may have been created in a variety of ways: 1. Users trying to check-in 2. Franchise owners actively managing a page 3. Facebook creating pages based on information from around the web (Wikipedia, Foursquare venues, etc.). Often times, however, there is not a page for every location. The following is how we handle existing and new Place pages. New Place pages do not, by default, have the full posting capabilities. The reason for this is because they are mostly used for checking in on mobile phones, similar to Foursquare venues. Existing Facebook Places •We need page ID to link to parent page •Existing admins maintain their access, and still manage page •Business details found on About page and URL remain the same, can be changed at any time by admins manually •Cover photo and profile image are uploaded by existing admins •Existing admins can still post messages, and manage every other aspect of page New Facebook Places •We create an entirely new page for location •Cover photo and profile image are pulled from parent page, and change automatically when parent page updates these objects •Business details found on About page are updated to the information we provide through bulk process, URL changes •Messages and other published content will not be added to these pages by default; however, you can add this functionality manually •All admins of parent page are admins of new Place page; any individual admins can be added manually 6 www.Location3.com | @Location3
  7. 7. LOCATION3 Pro Con Accuracy of location data •Increased accuracy of location data •Monthly updates to ensure ongoing accuracy •Existing place pages do not receive name, address, phone (NAP) data updates Duplicate pages •Remove duplicates for better user experience with check- ins •Users can still create new pages, even if one already exists, meaning clean up is ongoing Brand consistency •Cover image and profile image are automatically updated on all new place pages •If a local owner claims a place page, it no longer automatically updates the cover and profile images from the parent page Managing numerous place pages •All admins of parent page become admins of place pages •More efficient process for adding/removing admins when staff changes occur •Easier access to all place pages for identifying new comments and viewing insights on an individual basis •Posts from parent page are not published on child pages •No notifications of new likes, comments, reviews on place pages •Insights for all places pages are not shown in parent page insights Awareness of brand across Facebook •Improved accuracy means improved visibility on desktops and mobile devices •Total number of checkins across all child pages is shown on parent page Pros and Cons of Parent-Child As with anything, there are advantages and disadvantages to undergoing the parent-child process. As you can see below, the positives outweigh the negatives for the challenges encountered by multi-unit brands. However, we feel it’s important that you understand all aspects of the process before embarking on this new endeavor. www.Location3.com | @Location3 7
  8. 8. LOCATION3 Types of Pages Facebook Parent-Child Integration 8 www.Location3.com | @Location3
  9. 9. LOCATION3 Page Type Who Created It? Who Are Admins? Cover Photo & Profile Photo How Can Users Interact? Post Newsfeed Stories? Star Rating Parent Brand Page Corporate Rep Anyone added by corporate team Added by admin •Like Page •Post Comment •Private Message Yes No Existing Place Page Franchise Owner/Staff Anyone added by local admins Added by admin •Like Page •Post Comment •Check in •Rate/Review •Private Message •Suggest Edits Yes Yes New Place Page Location3 through parent-child process Admins of corporate page (after P/C process) Pulled from parent page after P/C •Like Page •Post Comment •Check in •Rate/Review •Private Message •Suggest Edits •Share a photo (mobile only) Yes Yes Community Place Page Anyone can create one, but oftentimes they’re created by Facebook No admins, anyone can edit similar to a wiki Pulled from various sources, often Wikipedia •Like Page •Check in •Rate/Review •Suggest Edit No Yes 9 www.Location3.com | @Location3
  10. 10. LOCATION3 Parent Brand Page Check-ins aggregated from all Locations, after implementing P/C. Imagery added manually. Tabs, including a Locations tab after implementing P/C. Page and users can post comment on newsfeed. Users engage by Liking or Messaging. 10 www.Location3.com | @Location3
  11. 11. LOCATION3 Nearby child pages are listed on parent page. Larger description from About tab pulled into main screen of mobile brand page. Clicking on “More” tab allows users to copy link or report page. Users can engage by Liking, Messaging or Sharing page. Other items included on main screen: total likes and check-ins, personalized friend list, photos, page posts. Parent Brand Page: Mobile 11 www.Location3.com | @Location3
  12. 12. LOCATION3 www.Location3.com | @Location3 Total check-ins for this specific location. Imagery added manually. Tabs, including Map tab for this specific location. Page and users can post comment on newsfeed. Users engage by Liking, Messaging or posting a comment on newsfeed. Star rating featured prominently. Existing Place Page 12
  13. 13. LOCATION3 Business info pulled from About tab, including hours and description. Users can engage by Liking, checking in or calling location. Facebook automatically adds public transportation data from Bing Maps. Star rating is shown prominently on main screen. Existing Place Page: Mobile Clicking on “More” tab allows users to engage with page in a variety of ways, and suggest edits. Users can check-in, and tag friends, add photo and/or indicate what they are doing. Small map with address and directional data included. 13 www.Location3.com | @Location3
  14. 14. LOCATION3 www.Location3.com | @Location3 Total check-ins for this specific location. Imagery pulled from main brand page. Tabs, including Map tab for this specific location. Users can not post comment, but can leave rating/review. Users engage by Liking page or checking in on mobile device. No star rating show as it has not been rated yet by users. New Place Page 14
  15. 15. LOCATION3 Small map with address and directional data included, as well as hours. Business info pulled from About tab, including hours and description. Users can engage by Liking, checking in or calling location. Users are encouraged to leave a star rating and/or review. Location does not have any ratings, therefore it is not shown. New Place Page: Mobile Clicking on “More” tab allows users to engage with page in a variety of ways, and suggest edits. Users can check-in, and tag friends, add photo and/or indicate what they are doing. 15 www.Location3.com | @Location3
  16. 16. LOCATION3 www.Location3.com | @Location3 Users engage by Liking or reviewing. Imagery and info pulled from various sources on web (typically Wikipedia) or suggested by user. Map and links to business listing on other websites included. List of similar places included below community page. Total check-ins for this specific location. Star rating featured prominently. Community Place Page: (Facebook or Unknown Origin) 16 NOTE: THESE PAGES CANNOT BE CREATED THROUGH PARENT-CHILD PROCESS. If page was created by Facebook, disclaimer will appear here.
  17. 17. LOCATION3 Business info pulled from About tab, including hours and description May be pulled from Wikipedia. Users can engage by Liking, checking in or sharing. If no phone number is associated, a Share button will be used instead of a call button. Users are again encouraged to suggest edits. Community Place Page: Mobile (Facebook or Unknown Origin) Clicking on “More” tab allows users to engage with page in a variety of ways, and suggest edits. Star rating is shown prominently on main screen. Small map with address and directional data included. Users can check-in, and tag friends, add photo and/or indicate what they are doing. 17 www.Location3.com | @Location3 NOTE: THESE PAGES CANNOT BE CREATED THROUGH PARENT-CHILD PROCESS.
  18. 18. LOCATION3 FAQ Facebook Parent-Child Integration 18 www.Location3.com | @Location3
  19. 19. LOCATION3 FAQ Index Question Page # Can I delete a location manually? 20 Can I delete locations in bulk? 21 Can I add admins to each child page? 22 Do the different pages have different admin access levels? 23 How do I manage settings of each child page? 24 Can users send private messages to child pages? 25 Can I receive notifications of new reviews or messages on child pages? 26 How can I find all the child pages that already exist? 27 How can I merge two separate Facebook pages? 28 Can I add international locations as child pages? 29 How do I communicate this project with local owners? 30 What is the process and timing? 31 How do I add Location3 as an admin of my parent page? 32 I have a problem or question which isn’t addressed here. What do I do? 33 19 www.Location3.com | @Location3
  20. 20. LOCATION3 Can I delete a location manually? Please send deletion requests to your rep if you are an active Location3 client, and we will manage this process for you. Deletions can be done manually in two different ways: I.From Local Brand Page a.Visit specific Local Brand Page that needs to be removed. b.Click “Edit Page,” choose “Edit Settings” and then on the “Manage Permissions” section. c.Click to “Delete Page” at bottom. II.From Parent Page Admin Interface a.As admin of the parent page, click “Edit Page,” choose “Manage Locations” and then click the pencil icon to the right of the location you want to delete. b.At the bottom left hand corner of the “Edit Location” window, click “Remove this location.” METHOD I METHOD II 20 www.Location3.com | @Location3
  21. 21. LOCATION3 Can I delete locations in bulk? If you have multiple locations that need to be deleted, this can be done in bulk. To delete in bulk, go to the page, click “Edit Page,” choose “Manage Locations” and then click “Download All.” In the spreadsheet, edit the “Closed” column to “Y” to close a location. Save the spreadsheet as a .CSV and click “Import Multiple Locations” to upload changes. 21 www.Location3.com | @Location3
  22. 22. LOCATION3 Can I add admins to each child page? Adding new admins to a Place page must be done manually. To add manually, go to the page, click “Edit Page,” choose “Manage Admin Roles” and then enter the email address of the admin you’re like to add. Note: you must be friends with that person to add them. Select the admin role you’d like them to have (manager, Content creator, moderator, advertiser or Insight analyst). Note: this is also where you can edit roles of current admins, or delete admins, if necessary. Please be aware that existing admins can edit your role as well. 22 www.Location3.com | @Location3
  23. 23. LOCATION3 Do the different pages have different admin access levels? Five levels of admin access exist, with varying degrees of access and abilities. All admins are editors by default. Only Admins can add other admins and change admin roles. By default, admins of the parent page become admins of the child pages at the same level they have with the parent page. Meaning, if you are a moderator of the parent page, you are also a moderator of the child page. To continue managing pages in bulk, Location3 must have the Admin access to fully manage the locations. The Content Creator admin is unable to delete locations manually and the other admin roles do not provide the level of access needed. Manage Admin Roles Edit Page and Add Apps Create Posts as Page, Delete Posts Manage Locations Respond to, Delete Comments Send Messages as Page Create Ads View Insights Admin ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Editor ✔ ✔ ✔ ✔ ✔ ✔ Moderator ✔ ✔ ✔ ✔ Advertiser ✔ ✔ Analyst ✔ 23 www.Location3.com | @Location3
  24. 24. LOCATION3 How do I manage settings of each child page? The admin panel for child pages is the exact same panel as for regular brand pages. However, since they do not function the same way, most of the settings do not apply to child pages. For example, you can check a box that allows anyone to post on your timeline. However, this functionality does not exist for Local Place pages that are not actively managed. 24 www.Location3.com | @Location3
  25. 25. LOCATION3 Can users send private messages to child pages? By default, each new child page created through the parent-child process cannot receive messages from users. However, you can manually add this functionality through the admin panel. To add manually, go to the page, click “Edit Page,” click on “Messages” and then check the box that states “Allow people to contact my Page privately by showing the message button.” Once this is checked, users will see a “Message” button near the Like button under the main cover photo. 25 www.Location3.com | @Location3
  26. 26. LOCATION3 Can I receive notifications of new reviews or messages on child pages? Facebook does not send notifications of new reviews or ratings. Facebook can, however, send notifications of new private messages, if this setting is enabled on a page. To add manually, click “Edit Page,” click on “Notifications” and then check the box indicating how you would like to receive notifications—on Facebook, or via the email associated with your account. Note that this setting is enabled on a per admin basis. Enabling it via your account will not send notifications to all admins, only to the email associated with the personal account that is an admin of the page. If you select delivery by email, you receive notifications at the email address associated with the personal account that is an admin of the page. In this example, facebook@location3.com is the email used with the personal account. 26 www.Location3.com | @Location3
  27. 27. LOCATION3 How can I find all the child pages that already exist? Location3 can create an inventory of all Facebook pages utilizing your brand name. Most of these pages will be unclaimed Place pages, which we will then link to the parent page. Other pages may include: •Facebook-created Community pages •Groups •Personal pages using your brand name •Events We will provide you with a list of all pages found along with corresponding links, and indicate what type of page it is. You can then use this information for your own records, or to have pages merged and/or removed. 27 www.Location3.com | @Location3
  28. 28. LOCATION3 How can I merge two separate Facebook pages? After the P/C process, if there are still duplicate pages or if new pages emerge, you can manually request that Facebook merge the pages provided that the pages represent the same thing and have similar names. To add manually, you must be a Manager level admin. Go to the page you would like to keep, the one another page is being merged into. Click “Edit Page,” click on “Edit Settings,” select “Merge Pages” and click “Merge duplicate Pages.” Select the appropriate page(s) and hit “Merge Pages” button then hit “Save Changes.” All Likes and check ins combine when you merge pages. However, page content—posts, photos, username—are permanently deleted from the merged page. Content on the page being merged into remains the same. This process is not reversible. 28 www.Location3.com | @Location3
  29. 29. LOCATION3 Can I add international locations as child pages? If you have multiple country pages, Facebook allows you to create a global page that ties all of the pages together, and shows the most relevant page to each user based on their location. While there are several advantages to global pages, there is one major disadvantage—child pages will not automatically update the cover image or profile image from the global page. This means that any new place pages created after the parent page has become a global page, which are associated with the global page and not a specific country page, will not pull through the same images. Therefore, we recommend creating a parent page for each country, then implementing parent-child for all locations within that country. 29 www.Location3.com | @Location3
  30. 30. LOCATION3 How do I communicate this project with local owners? Location3 can provide a template for you to use when communicating this change to franchise owners. Ask your rep for an editable Microsoft Word document. 30 www.Location3.com | @Location3
  31. 31. LOCATION3 Child page inventory •Depends on number of locations Organizing data •Up to one week depending on number of locations Submitting data •Within 48 hours of receiving complete and organized data Populating Facebook •Up to two weeks for data to populate and integration to finalize Ongoing Management •Monthly updates of openings closings, or update data 31 www.Location3.com | @Location3 What is the process and timing?
  32. 32. LOCATION3 How do I add Location3 as an admin of my parent page? The process for adding Facebook admins is somewhat confusing and seems to change randomly. As of August 2014, this is the process: I.We must be friends with the personal page that is going to make us an admin. When logged in to the personal account that is an admin of the page, go to https://www.facebook.com/johnalexanderL3M and click “Add Friend.” II.Location3 will accept the friend request. Once you receive notification of acceptance (within 48 hours of request), go to “Edit Page” at the top of your Facebook Brand Page and select “Manage Admin Roles” from the drop down menu. III.Type in the email address facebook@location3.com and hit enter. You will be asked to confirm the change by retyping your password. IV.Click the drop down menu below John Alexander’s name and choose “Manager” or “Content Creator” if this is not already the role. Click the “Save” button at the bottom of the page. You will again be asked to confirm the change by retying your password. Step I Step II Step III Step IV 32 www.Location3.com | @Location3
  33. 33. LOCATION3 I have a problem or question which isn’t addressed here. What do I do? Facebook frequently makes changes and encounters glitches that change the functionality of pages. Oftentimes, they won’t announce or acknowledge these changes. Therefore, if you are encountering a problem or have a question that hasn’t been answered here, please contact your Location3 account manager. We will try to answer questions and troubleshoot problems to the best of our ability, and work with you to come up with an appropriate solution for your brand. 33 www.Location3.com | @Location3
  34. 34. LOCATION3 Analytics Facebook Parent-Child Integration 34 www.Location3.com | @Location3
  35. 35. LOCATION3 Place Page Analytics Within the parent page’s admin panel, you can view a list of all locations along with some other basic data. This is also an easy way to edit individual location data, or find pages to add admins. •Store # •Name with link to Facebook Place page •Address •Total reach •Page Likes •Check-in This data can be exported for measurement or record keeping purposes. 35 www.Location3.com | @Location3
  36. 36. LOCATION3 MORE QUESTIONS? Just drop a line or give us a buzz. 720.881.8510 | hello@location3.com | @Location3 | www.Location3.com 36 www.Location3.com | @Location3

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