Over the past year, social, local and mobile digital strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving in-store traffic on a localized level. For marketers, this means that you can no longer view social media, local search and mobile marketing in isolation.
This presentations was originally hosted by the Direct Marketing Association (DMA) in June 2012, and presented by Location3's Andrew Beckman, CEO, and Anne Baum, local solutions manager.
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