Growing your business via social media is easier than you think
Engaging with your customers on social media is an essential part of every business marketing plan. However, with so many networks and profiles to manage, being successful can feel impossible – but it doesn’t need to be!
This LocalVox SlideShare presentation has tips and tools you can use to manage Facebook, Twitter, LinkedIn and more in just a few minutes a day.
This deck covers:
-- Elements of successful social media pages
-- How to be “follow” worthy and “liked”
-- Tools you can use to manage all your activities
-- Creating high-impact posts
Work smarter (not harder) and get the results you want on social media in less time, so you can get back to running your business.
1. Social Media
in 10 Minutes a Day
Growing your business via social media
is easier than you think
2. WEBINAR OUTLINE
• Create a social media profile that is
successful
• How to be “follow” worthy and “liked”
• How to create posts that go the
distance
• Tools to manage social activity
• Minute-by-minute playbook
• Additional resources
• Q&A
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3. Create a Social Media Profile
that is Successful
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4. 01
BE CONSISTENT
Most common areas for mistakes:
• Business name
• Address
• Phone
• Email
• Website address
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5. 02
YOUR USERNAME
TIPS
• Be obvious!
• Should be consistent with your
other social media profiles and
business listings.
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7. 04
YOUR BIO
TIPS
• Share your business’s story
• 1 – 2 sentences
• Elevator pitch
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8. 05
YOUR INTERESTS
TIPS
• Fill in additional information
• Great place for keywords
• Identify with other businesses,
industry leaders, etc.
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12. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
USE HASHTAGS
• Help people quickly
find you
• Understand the topic
you are posting about
• 1 – 2 per post
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13. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
TIMING IS
EVERYTHING
Facebook 1 – 4 pm
Twitter 1 – 3 pm
LinkedIn 8 – 10 am
Instagram 5 – 6 pm
Google+ 9 – 11 am
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14. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
POST
FREQUENCY
Facebook 1x per day 3x per week
Twitter 6x per day 5x per week
LinkedIn 1x per day 1x per week
Instagram 1x per day 3x per week
Google+ 1x per day 3x per week
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15. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
BE VISUAL
• Images
• Videos
• Infographics
• Links
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16. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
HAVE YOUR
OWN VOICE
• Use a more informal tone
• Conversing with friends
• Shorter sentences
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17. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
HAVE FUN
WITH IT!
• Light-hearted jokes
• Funny memes
• Should relate to your
business somehow
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18. How to Create Posts that
Go the Distance
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19. ESTABLISH
YOUR MISSION
Will help you:
• Focus your efforts
• Define steps
• Work toward a goal
localvox.com/blog/social-media-
strategy-template/
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23. WRITE CONSISTENT
BLOG ARTICLES
Will help you:
• Repurpose content
• Share consistently (not
reinventing the wheel)
• Work off a posting schedule
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24. Tools to Help You
Manage Social Activity
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25. FEEDLY
• Curate content from all over the web
• Easy to share with followers
• Apps for iOS and Android
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26. LOCALVOX SOCIAL
• Schedule posts to major social networks
• Organizes social media “to dos”
• Stay connected to customers wherever you
go via the mobile edition and text alerts
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28. GOOGLE ANALYTICS
• Track social traffic for your website
• Track UTM codes for links shared on social
• Rolls up everything for your digital presence
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30. 1 – 2 Minutes
Respond to any unanswered messages
in a social media management tool
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31. 3 – 5 Minutes
Schedule posts to each social network
for the day (based on the content
you’ve curated from the past few days)
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32. 6 – 10 Minutes
Quickly review the social media network.
Look for new content to add to your list,
trending hashtags, new posts, etc.
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35. Social Media Mistakes
To Avoid
localvox.com/blog/social-media-mistakes/
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CONTACT US
(844) 654-6169 or
gethelp@localvox.com
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36. Questions?
1. Use your chat feature
2. On Twitter: #LocalVoxWebinars
3. Email: gethelp@localvox.com
1. Use your chat feature to
ask questions
2. Tweet them using:
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3. Email:
gethelp@localvox.com
Questions?