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Social Media
in 10 Minutes a Day
Growing your business via social media
is easier than you think
WEBINAR OUTLINE
• Create a social media profile that is
successful
• How to be “follow” worthy and “liked”
• How to create posts that go the
distance
• Tools to manage social activity
• Minute-by-minute playbook
• Additional resources
• Q&A
#LocalVoxWebinar
Create a Social Media Profile
that is Successful
#LocalVoxWebinar
01
BE CONSISTENT
Most common areas for mistakes:
• Business name
• Address
• Phone
• Email
• Website address
#LocalVoxWebinar
02
YOUR USERNAME
TIPS
• Be obvious!
• Should be consistent with your
other social media profiles and
business listings.
#LocalVoxWebinar
03
YOUR PROFILE
PICTURE
GOAL
• Be recognized!
• Choose either a photo or your
or logo -- and stick with it.
#LocalVoxWebinar
04
YOUR BIO
TIPS
• Share your business’s story
• 1 – 2 sentences
• Elevator pitch
#LocalVoxWebinar
05
YOUR INTERESTS
TIPS
• Fill in additional information
• Great place for keywords
• Identify with other businesses,
industry leaders, etc.
#LocalVoxWebinar
06
YOUR BACKGROUND
FREE TEMPLATE
localvox.com/resources/social-
media-image-template-free-
download/
#LocalVoxWebinar
07
YOUR ACTIVITY
GOAL
Maintain a healthy level of
activity (10 mins a day) on your
social media profiles.
#LocalVoxWebinar
How to Be
“Follow” Worthy and “Liked”
#LocalVoxWebinar
Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
USE HASHTAGS
• Help people quickly
find you
• Understand the topic
you are posting about
• 1 – 2 per post
#LocalVoxWebinar
Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
TIMING IS
EVERYTHING
Facebook 1 – 4 pm
Twitter 1 – 3 pm
LinkedIn 8 – 10 am
Instagram 5 – 6 pm
Google+ 9 – 11 am
#LocalVoxWebinar
Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
POST
FREQUENCY
Facebook 1x per day 3x per week
Twitter 6x per day 5x per week
LinkedIn 1x per day 1x per week
Instagram 1x per day 3x per week
Google+ 1x per day 3x per week
#LocalVoxWebinar
Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
BE VISUAL
• Images
• Videos
• Infographics
• Links
#LocalVoxWebinar
Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
HAVE YOUR
OWN VOICE
• Use a more informal tone
• Conversing with friends
• Shorter sentences
#LocalVoxWebinar
Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts
HAVE FUN
WITH IT!
• Light-hearted jokes
• Funny memes
• Should relate to your
business somehow
#LocalVoxWebinar
How to Create Posts that
Go the Distance
#LocalVoxWebinar
ESTABLISH
YOUR MISSION
Will help you:
• Focus your efforts
• Define steps
• Work toward a goal
localvox.com/blog/social-media-
strategy-template/
#LocalVoxWebinar
IDENTIFY
KEY CHANNELS
Will help you:
• Know which networks
are best for you
• Eliminate extra work
#LocalVoxWebinar
CURATE
CONTENT
Will help you:
• Create posts quickly
• Eliminate writers block
• Share creative content
#LocalVoxWebinar
ORGANIZE
CAMPAIGNS
Create a process:
• Every campaign should
follow this process
• Establishes
expectations
#LocalVoxWebinar
WRITE CONSISTENT
BLOG ARTICLES
Will help you:
• Repurpose content
• Share consistently (not
reinventing the wheel)
• Work off a posting schedule
#LocalVoxWebinar
Tools to Help You
Manage Social Activity
#LocalVoxWebinar
FEEDLY
• Curate content from all over the web
• Easy to share with followers
• Apps for iOS and Android
#LocalVoxWebinar
LOCALVOX SOCIAL
• Schedule posts to major social networks
• Organizes social media “to dos”
• Stay connected to customers wherever you
go via the mobile edition and text alerts
#LocalVoxWebinar
SUMALL
• Social media analytics
• Business dashboard
• Free to use
#LocalVoxWebinar
GOOGLE ANALYTICS
• Track social traffic for your website
• Track UTM codes for links shared on social
• Rolls up everything for your digital presence
#LocalVoxWebinar
Social Media Playbook
#LocalVoxWebinar
1 – 2 Minutes
Respond to any unanswered messages
in a social media management tool
#LocalVoxWebinar
3 – 5 Minutes
Schedule posts to each social network
for the day (based on the content
you’ve curated from the past few days)
#LocalVoxWebinar
6 – 10 Minutes
Quickly review the social media network.
Look for new content to add to your list,
trending hashtags, new posts, etc.
#LocalVoxWebinar
Additional Resources
Additional Resources
LocalVox Social
Visit localvox.com/solutions/social-inbox for a free demo!
 See entire conversations on 1
screen
 Smarter metrics
 Enhanced photo-sharing
capabilities
 Link all your networks
Social Media Mistakes
To Avoid
localvox.com/blog/social-media-mistakes/
Need more help?
New Blog Article Get a Free
Marketing Consultation
CONTACT US
(844) 654-6169 or
gethelp@localvox.com
#LocalVoxWebinar
Questions?
1. Use your chat feature
2. On Twitter: #LocalVoxWebinars
3. Email: gethelp@localvox.com
1. Use your chat feature to
ask questions
2. Tweet them using:
#LocalVoxWebinars
3. Email:
gethelp@localvox.com
Questions?

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Social Media – In Just 10 Minutes a Day!

  • 1. Social Media in 10 Minutes a Day Growing your business via social media is easier than you think
  • 2. WEBINAR OUTLINE • Create a social media profile that is successful • How to be “follow” worthy and “liked” • How to create posts that go the distance • Tools to manage social activity • Minute-by-minute playbook • Additional resources • Q&A #LocalVoxWebinar
  • 3. Create a Social Media Profile that is Successful #LocalVoxWebinar
  • 4. 01 BE CONSISTENT Most common areas for mistakes: • Business name • Address • Phone • Email • Website address #LocalVoxWebinar
  • 5. 02 YOUR USERNAME TIPS • Be obvious! • Should be consistent with your other social media profiles and business listings. #LocalVoxWebinar
  • 6. 03 YOUR PROFILE PICTURE GOAL • Be recognized! • Choose either a photo or your or logo -- and stick with it. #LocalVoxWebinar
  • 7. 04 YOUR BIO TIPS • Share your business’s story • 1 – 2 sentences • Elevator pitch #LocalVoxWebinar
  • 8. 05 YOUR INTERESTS TIPS • Fill in additional information • Great place for keywords • Identify with other businesses, industry leaders, etc. #LocalVoxWebinar
  • 10. 07 YOUR ACTIVITY GOAL Maintain a healthy level of activity (10 mins a day) on your social media profiles. #LocalVoxWebinar
  • 11. How to Be “Follow” Worthy and “Liked” #LocalVoxWebinar
  • 12. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts USE HASHTAGS • Help people quickly find you • Understand the topic you are posting about • 1 – 2 per post #LocalVoxWebinar
  • 13. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts TIMING IS EVERYTHING Facebook 1 – 4 pm Twitter 1 – 3 pm LinkedIn 8 – 10 am Instagram 5 – 6 pm Google+ 9 – 11 am #LocalVoxWebinar
  • 14. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts POST FREQUENCY Facebook 1x per day 3x per week Twitter 6x per day 5x per week LinkedIn 1x per day 1x per week Instagram 1x per day 3x per week Google+ 1x per day 3x per week #LocalVoxWebinar
  • 15. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts BE VISUAL • Images • Videos • Infographics • Links #LocalVoxWebinar
  • 16. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts HAVE YOUR OWN VOICE • Use a more informal tone • Conversing with friends • Shorter sentences #LocalVoxWebinar
  • 17. Using Social Media to Grow Your Business < 7 Tips for Sharable Social Posts HAVE FUN WITH IT! • Light-hearted jokes • Funny memes • Should relate to your business somehow #LocalVoxWebinar
  • 18. How to Create Posts that Go the Distance #LocalVoxWebinar
  • 19. ESTABLISH YOUR MISSION Will help you: • Focus your efforts • Define steps • Work toward a goal localvox.com/blog/social-media- strategy-template/ #LocalVoxWebinar
  • 20. IDENTIFY KEY CHANNELS Will help you: • Know which networks are best for you • Eliminate extra work #LocalVoxWebinar
  • 21. CURATE CONTENT Will help you: • Create posts quickly • Eliminate writers block • Share creative content #LocalVoxWebinar
  • 22. ORGANIZE CAMPAIGNS Create a process: • Every campaign should follow this process • Establishes expectations #LocalVoxWebinar
  • 23. WRITE CONSISTENT BLOG ARTICLES Will help you: • Repurpose content • Share consistently (not reinventing the wheel) • Work off a posting schedule #LocalVoxWebinar
  • 24. Tools to Help You Manage Social Activity #LocalVoxWebinar
  • 25. FEEDLY • Curate content from all over the web • Easy to share with followers • Apps for iOS and Android #LocalVoxWebinar
  • 26. LOCALVOX SOCIAL • Schedule posts to major social networks • Organizes social media “to dos” • Stay connected to customers wherever you go via the mobile edition and text alerts #LocalVoxWebinar
  • 27. SUMALL • Social media analytics • Business dashboard • Free to use #LocalVoxWebinar
  • 28. GOOGLE ANALYTICS • Track social traffic for your website • Track UTM codes for links shared on social • Rolls up everything for your digital presence #LocalVoxWebinar
  • 30. 1 – 2 Minutes Respond to any unanswered messages in a social media management tool #LocalVoxWebinar
  • 31. 3 – 5 Minutes Schedule posts to each social network for the day (based on the content you’ve curated from the past few days) #LocalVoxWebinar
  • 32. 6 – 10 Minutes Quickly review the social media network. Look for new content to add to your list, trending hashtags, new posts, etc. #LocalVoxWebinar
  • 34. LocalVox Social Visit localvox.com/solutions/social-inbox for a free demo!  See entire conversations on 1 screen  Smarter metrics  Enhanced photo-sharing capabilities  Link all your networks
  • 35. Social Media Mistakes To Avoid localvox.com/blog/social-media-mistakes/ Need more help? New Blog Article Get a Free Marketing Consultation CONTACT US (844) 654-6169 or gethelp@localvox.com #LocalVoxWebinar
  • 36. Questions? 1. Use your chat feature 2. On Twitter: #LocalVoxWebinars 3. Email: gethelp@localvox.com 1. Use your chat feature to ask questions 2. Tweet them using: #LocalVoxWebinars 3. Email: gethelp@localvox.com Questions?