Your SlideShare is downloading. ×
Online Reputation Management Basics for Small Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Online Reputation Management Basics for Small Business

1,349
views

Published on

Online reputation management is the act of claiming, monitoring and shaping your company's brand online. By actively managing your online reputation, you'll be able to share the good things people are …

Online reputation management is the act of claiming, monitoring and shaping your company's brand online. By actively managing your online reputation, you'll be able to share the good things people are saying about you, while minimizing the damage of negative or harmful reviews.

Published in: Business

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,349
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
39
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. LocalVox makes local online marketingSimple, Effective & Affordable LocalVox offers a suite of online marketing tools that help local businesses find and convert customers using SEO, email, mobile, and social media. BROADCAST SEARCHCAST MOBILECAST Request A Free Demo Social + Local + Mobile Marketing Solutions
  • 2. Your reputation can make – or break – your business. Social + Local + Mobile Marketing Solutions
  • 3. “It takes 20 years to build areputation and five minutesto ruin it. If you think aboutthat, youll do thingsdifferently.” - Warren Buffet Social + Local + Mobile Marketing Solutions
  • 4. Social + Local + Mobile Marketing Solutions
  • 5. Social + Local + Mobile Marketing Solutions
  • 6. The internet has amplifiedword of mouth marketing. Social + Local + Mobile Marketing Solutions
  • 7. Online ReputationManagement helpsyou promote thegood… Social + Local + Mobile Marketing Solutions
  • 8. …and mitigate the bad. Social + Local + Mobile Marketing Solutions
  • 9. Why is Online ReputationManagement so important? Social + Local + Mobile Marketing Solutions
  • 10. 76% of consumersare using onlinereviews todetermine whichlocal businessesto use Social + Local + Mobile Marketing Solutions
  • 11. Restaurants with 3.5 starson Yelp are 63% more likelyto be full than those withjust 3 stars Social + Local + Mobile Marketing Solutions
  • 12. 72% of consumers trustonline reviews as much aspersonal recommendations Social + Local + Mobile Marketing Solutions
  • 13. 52% of consumersare more likely touse a business ifthey have positivereviews Social + Local + Mobile Marketing Solutions
  • 14. Five Step Process1. Research2. Claim3. Monitor4. Collect5. Share Social + Local + Mobile Marketing Solutions
  • 15. Five Step Process1. Research2. Claim3. Monitor4. Collect5. Share Social + Local + Mobile Marketing Solutions
  • 16. Five Step Process1. Research2. Claim3. Monitor4. Collect5. Share Social + Local + Mobile Marketing Solutions
  • 17. Five Step Process1. Research2. Claim3. Monitor4. Collect5. Share Social + Local + Mobile Marketing Solutions
  • 18. Five Step Process1. Research2. Claim3. Monitor4. Collect5. Share Social + Local + Mobile Marketing Solutions
  • 19. Research Social + Local + Mobile Marketing Solutions
  • 20. Type your name + reviewsinto a Google search Social + Local + Mobile Marketing Solutions
  • 21. Social + Local + Mobile Marketing Solutions
  • 22. A great example… Social + Local + Mobile Marketing Solutions
  • 23. A not-so-great example… Social + Local + Mobile Marketing Solutions
  • 24. Search SocialMention Social + Local + Mobile Marketing Solutions
  • 25. Run a LocalVox Report Click Here To Run Your Free Report Social + Local + Mobile Marketing Solutions
  • 26. Social + Local + Mobile Marketing Solutions
  • 27. Knowing where you standdetermines how much workyou have ahead of you. Social + Local + Mobile Marketing Solutions
  • 28. Claim Social + Local + Mobile Marketing Solutions
  • 29. Own your name online toprotect it from hatersand competitors Social + Local + Mobile Marketing Solutions
  • 30. Your WebsiteSocial ProfilesDirectory Listings Social + Local + Mobile Marketing Solutions
  • 31. Claim all your directories atonce with SearchCast We do all the work for you and make updating your info easy as apple pie. Social + Local + Mobile Marketing Solutions
  • 32. Monitor Social + Local + Mobile Marketing Solutions
  • 33. React to both positive andnegative mentions in realtime to mitigate risks Social + Local + Mobile Marketing Solutions
  • 34. Set up Google Alerts onyour business name Social + Local + Mobile Marketing Solutions
  • 35. Use Social Inbox to monitorsocial media + reviews Social + Local + Mobile Marketing Solutions
  • 36. Respond to:50-60% of positive reviews100% of negative reviews Social + Local + Mobile Marketing Solutions
  • 37. How to respond tonegative reviews Social + Local + Mobile Marketing Solutions
  • 38. Recognize and addresstheir pain point Social + Local + Mobile Marketing Solutions
  • 39. Keep the response shortand polite Social + Local + Mobile Marketing Solutions
  • 40. Take the conversation offline(preferably by phone) Social + Local + Mobile Marketing Solutions
  • 41. An Example Social + Local + Mobile Marketing Solutions
  • 42. Collect Social + Local + Mobile Marketing Solutions
  • 43. Create a process to turnpositive experiences intoonline reviews Social + Local + Mobile Marketing Solutions
  • 44. Train your staff to lookfor opportunities andtake action Social + Local + Mobile Marketing Solutions
  • 45. Identify assets that need themost help Social + Local + Mobile Marketing Solutions
  • 46. A note about review spam… Social + Local + Mobile Marketing Solutions
  • 47. In-store opportunitiesVideosSocial MediaCollateralEmail Collection Social + Local + Mobile Marketing Solutions
  • 48. In-store opportunitiesVideosSocial MediaCollateralEmail Collection Social + Local + Mobile Marketing Solutions
  • 49. In-store opportunitiesVideosSocial MediaCollateralEmail Collection Social + Local + Mobile Marketing Solutions
  • 50. In-store opportunitiesVideosSocial MediaCollateralEmail Collection Social + Local + Mobile Marketing Solutions
  • 51. Out of store opportunitiesDirectoriesEmail/WrittenSocial Media Social + Local + Mobile Marketing Solutions
  • 52. Set goals each month100 customers per day5 reviews per week50x5=250 reviews per year. Social + Local + Mobile Marketing Solutions
  • 53. Share Social + Local + Mobile Marketing Solutions
  • 54. Let the world know aboutyour great reviews Social + Local + Mobile Marketing Solutions
  • 55. Add links to yourtestimonials page Social + Local + Mobile Marketing Solutions
  • 56. Share your reviews onsocial media Social + Local + Mobile Marketing Solutions
  • 57. Publish videos to YouTube Social + Local + Mobile Marketing Solutions
  • 58. Build a Twitter testimonialspage on your website Social + Local + Mobile Marketing Solutions
  • 59. Remember:There is no substitute forexceptional service. Social + Local + Mobile Marketing Solutions
  • 60. But wait! Social + Local + Mobile Marketing Solutions
  • 61. Leave us a reviewLocalvox.com/go/yelp Social + Local + Mobile Marketing Solutions
  • 62. Show us some social love:Twitter.com/localvoxFacebook.com/localvox Social + Local + Mobile Marketing Solutions
  • 63. Sign up for blog updatesLocalvox.com/blog Social + Local + Mobile Marketing Solutions
  • 64. Questions? Social + Local + Mobile Marketing Solutions