How To Create Amazing Content That People Will Love

705 views

Published on

http://www.localvox.com - Writing content isn't hard, but writing great content can be. You need to dig deep into the minds of your target market and ask yourself, "What content do my customers want (and need) to read?"

This new guide to content marketing for small business will help you understand the keys to writing amazing content, and will bring you through the steps to creating content that people will love.

Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
705
On SlideShare
0
From Embeds
0
Number of Embeds
72
Actions
Shares
0
Downloads
28
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

How To Create Amazing Content That People Will Love

  1. 1. LocalVox makes local online marketingSimple, Effective & Affordable
  2. 2. We help all kinds ofLocal Businesses – Big & SmallRequest A Free Demo
  3. 3. 4Local, Social and Mobile Marketing SolutionsWhat is content?
  4. 4. 4Local, Social and Mobile Marketing SolutionsWhat is content?Content is all the ways youcommunicate with yourcustomers online!
  5. 5. 4Local, Social and Mobile Marketing SolutionsContent is important for smallbusinesses because:
  6. 6. 4Local, Social and Mobile Marketing SolutionsIt educates, engages & persuadesyour prospects
  7. 7. 4Local, Social and Mobile Marketing SolutionsIt’s the foundation for good SEO
  8. 8. 4Local, Social and Mobile Marketing SolutionsContent encourages social mediasharing
  9. 9. 4Local, Social and Mobile Marketing SolutionsIt future-proofs your digitalpresence by creating a lastingonline footprint
  10. 10. 4Local, Social and Mobile Marketing SolutionsIt will help you buildrelationships with localinfluencers
  11. 11. 4Local, Social and Mobile Marketing SolutionsIt works! It really, really works!LocalVox blog traffic after creating aconsistent posting schedule
  12. 12. 4Local, Social and Mobile Marketing SolutionsWhat topics shouldyou write about?
  13. 13. 4Local, Social and Mobile Marketing SolutionsContent should be:1. Useful2. Original3. Actionable4. Shareable5. Timely
  14. 14. 4Local, Social and Mobile Marketing Solutions
  15. 15. 4Local, Social and Mobile Marketing SolutionsPopular Categories1. How-to Articles2. Company News3. Upcoming Events4. Customer Reviews5. Staff Profiles6. Fun Facts!
  16. 16. 4Local, Social and Mobile Marketing Solutions
  17. 17. 4Local, Social and Mobile Marketing SolutionsAsk yourself:Would I beinterested inreading this post?
  18. 18. 4Local, Social and Mobile Marketing SolutionsEnhancing YourContent
  19. 19. 4Local, Social and Mobile Marketing SolutionsImages are VERY NICE!
  20. 20. 4Local, Social and Mobile Marketing SolutionsWhere to find pictures?
  21. 21. 4Local, Social and Mobile Marketing SolutionsFlickr creative commonshttp://bit.ly/voxphotos
  22. 22. 4Local, Social and Mobile Marketing SolutionsStock.xchng (sxc.hu)
  23. 23. 4Local, Social and Mobile Marketing SolutionsYour smart phone
  24. 24. 4Local, Social and Mobile Marketing SolutionsSo important, we require it
  25. 25. 4Local, Social and Mobile Marketing SolutionsPromoting YourContent
  26. 26. 4Local, Social and Mobile Marketing SolutionsWhat good is content ifnobody sees it?
  27. 27. 4Local, Social and Mobile Marketing SolutionsOptimize your content for SEOto attract interested prospects
  28. 28. 4Local, Social and Mobile Marketing SolutionsHere’s what happens when youuse keywords
  29. 29. 4Local, Social and Mobile Marketing SolutionsIt gets better over time? Yup!
  30. 30. 4Local, Social and Mobile Marketing SolutionsShare on social media sites toincrease SEO + Virality
  31. 31. 4Local, Social and Mobile Marketing SolutionsExample:
  32. 32. 4Local, Social and Mobile Marketing SolutionsThe Result (Note Google+)
  33. 33. 4Local, Social and Mobile Marketing SolutionsThe Result (Note Google+)
  34. 34. 4Local, Social and Mobile Marketing SolutionsShare with LocalVox
  35. 35. 4Local, Social and Mobile Marketing SolutionsCreate a realistic schedule andstick to it!Write one post aweek to start,then after amonth write twoper week.
  36. 36. 4Local, Social and Mobile Marketing SolutionsContent marketing is amarathon, not a sprintDon’t get discouraged if youdon’t see immediate results.
  37. 37. 4Local, Social and Mobile Marketing SolutionsMost importantly…
  38. 38. 4Local, Social and Mobile Marketing SolutionsBut wait!What about everything else?
  39. 39. 4Local, Social and Mobile Marketing SolutionsThe LocalVox SolutionOne login.One clickmarketing.Real results.
  40. 40. 4Local, Social and Mobile Marketing SolutionsWith 1 click, promote to:• Website• Search• Email• Social• Mobile• Newswires
  41. 41. 4Local, Social and Mobile Marketing SolutionsGet a Free ConsultationGo Online: www.localvox.comEmail Us: GetHelp@LocalVox.comCall Us: 646-545-3400

×