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Local Trifecta BNI Presentation pdf

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An Overview of Internet Marketing and LocalTrifecta's approach as it applies SEO, SEM (PPC), and Local Maps to small businesses. A short 10 minute presentation created specifically for a BNI group …

An Overview of Internet Marketing and LocalTrifecta's approach as it applies SEO, SEM (PPC), and Local Maps to small businesses. A short 10 minute presentation created specifically for a BNI group presentation.

Published in: Business

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Transcript

  • 1. THE LOCAL TRIFECTA ADVANTAGEPresented by LocalTrifecta
  • 2. LOCALTRIFECTAAgenda•What is Internet Marketing!?•3 Elements of InternetMarketing•The most important part•Key cries for help•What to ask•Budget•Looking for …
  • 3. LOCALTRIFECTAWhat is Internet Marketing?Internet Marketing is all about 2 core concepts –TRAFFIC
  • 4. LOCALTRIFECTAWhat is Internet Marketing?Internet Marketing is all about 2 core concepts –CONVERSION
  • 5. LOCALTRIFECTATRAFFIC – SEOHow do we increase/improve traffic?SEARCH ENGINE OPTIMIZATION (SEO)
  • 6. LOCALTRIFECTATRAFFIC - SEOSEARCH ENGINE OPTIMIZATION (SEO) Includes –Reputation Management
  • 7. LOCALTRIFECTATRAFFIC - SEOSEARCH ENGINE OPTIMIZATION (SEO) Includes –Social Media (including blogging!)
  • 8. LOCALTRIFECTATRAFFIC - PPCPAY PER CLICK ADVERTISING (PPC or SEM)
  • 9. LOCALTRIFECTATRAFFIC - PPCPAY PER CLICK ADVERTISING (PPC or SEM)Is all about understand HOW people use the internet to search!It is critical for Search Engine Optimization!
  • 10. LOCALTRIFECTATRAFFIC - MAPSLOCAL MAPS
  • 11. LOCALTRIFECTA TRAFFIC - MAPS LOCAL MAPS STATS! 90% of consumer purchases are made within 32 km of where people live or work 86% of all local searches are online 90% of these searches result in offline activity 61% of those 90% of people searching online then went offline to purchase the product/service they wanted.Source - http://localsearchmarketing.amplify.com/2010/05/03/here-are-a-few-great-local-search-statistics-for-you/
  • 12. LOCALTRIFECTAThe LOCAL Tri - Fecta SEARCH ENGINE OPTIMIZATION PAY PER CLICK ADVERTISING LOCAL MAP RESULTS LOCAL TRI (3) FECTA!
  • 13. LOCALTRIFECTABut wait … theres more!For a Business TRAFFIC is only ½ the BATTLE!!!
  • 14. LOCALTRIFECTACONVERSION MARKETINGCONVERSION MARKETING - Tracking, measuring, andIMPROVING a websites performance!
  • 15. LOCALTRIFECTACONVERSION MARKETINGWhat to track!?SALESCALLS
  • 16. LOCALTRIFECTACONVERSION MARKETINGWhat to track!?CONTACTSOFF LINE PURCHASE
  • 17. LOCALTRIFECTASo what do we do?We INCREASE Traffic andIMPROVE Conversions
  • 18. LOCALTRIFECTAHeads Up“KEY” signs a business needs help!1). They have a @gmail or @hotmail or @shaw or @telus email!(business cards are a dead giveaway)
  • 19. LOCALTRIFECTAHeads Up“KEY” signs a business needs help!2). They are not getting a good return in investmentwith their current marketing initiatives!
  • 20. LOCALTRIFECTAHeads Up“KEY” signs a business needs help!3). There is no CALL to ACTION on their website!
  • 21. LOCALTRIFECTAHeads Up“KEY” signs a business needs help!4). They come up #1 for their business name … andnothing else!Jim’s Discount Towing - #1Towing Vancouver - #???Towing New West - #???Towing Burnaby - #???
  • 22. LOCALTRIFECTAWhat can you ask?Do you have a website?Is it working for you?Do you know where you are in thesearch engine results?Do you use Pay Per Click?Have you claimed your Google Mapprofile?Do you use Pay Per Click?What is your best keyword phrase? Fortraffic? For conversion?What is your conversion rate?
  • 23. LOCALTRIFECTAA good referral has …ExpectationExpecting the CallBudget
  • 24. LOCALTRIFECTALocal Trifecta PackagesWe offer a COMPLETEinternet marketingsolution that INCLUDES theTri – fecta (SEO, PPC, andMAPS).We offer a NO CONTRACTsolution … if we cantdeliver more leads fire us!We offer tangible monthlyreports that PROVE wework!ConversionsConversionsConversions
  • 25. LOCALTRIFECTALocal Trifecta PackagesOur BASE package starts@ $395/monthThis includes PPC spendand all website andconversionimplementation.
  • 26. LOCALTRIFECTASo what do we do?We INCREASE Traffic andIMPROVE Conversions
  • 27. LOCALTRIFECTAQ&AYou’ve got questions …I have the answersFont Source -http://www.10fourdesign.com/fonts/camaro.html