An Overview of Internet Marketing and LocalTrifecta's approach as it applies SEO, SEM (PPC), and Local Maps to small businesses. A short 10 minute presentation created specifically for a BNI group presentation.

1. THE LOCAL TRIFECTA ADVANTAGE
Presented by LocalTrifecta

2. LOCALTRIFECTA
Agenda
•What is Internet Marketing!?
•3 Elements of Internet
Marketing
•The most important part
•Key cries for help
•What to ask
•Budget
•Looking for …

3. LOCALTRIFECTA
What is Internet Marketing?
Internet Marketing is all about 2 core concepts –
TRAFFIC

4. LOCALTRIFECTA
What is Internet Marketing?
Internet Marketing is all about 2 core concepts –
CONVERSION

5. LOCALTRIFECTA
TRAFFIC – SEO
How do we increase/improve traffic?
SEARCH ENGINE OPTIMIZATION (SEO)

6. LOCALTRIFECTA
TRAFFIC - SEO
SEARCH ENGINE OPTIMIZATION (SEO) Includes –
Reputation Management

7. LOCALTRIFECTA
TRAFFIC - SEO
SEARCH ENGINE OPTIMIZATION (SEO) Includes –
Social Media (including blogging!)

8. LOCALTRIFECTA
TRAFFIC - PPC
PAY PER CLICK ADVERTISING (PPC or SEM)

9. LOCALTRIFECTA
TRAFFIC - PPC
PAY PER CLICK ADVERTISING (PPC or SEM)
Is all about understand HOW people use the internet to search!
It is critical for Search Engine Optimization!

10. LOCALTRIFECTA
TRAFFIC - MAPS
LOCAL MAPS

11. LOCALTRIFECTA
TRAFFIC - MAPS
LOCAL MAPS STATS!
90% of consumer purchases are made within 32 km of where
people live or work
86% of all local searches are online
90% of these searches result in offline activity
61% of those 90% of people searching online then went
offline to purchase the product/service they wanted.
Source - http://localsearchmarketing.amplify.com/2010/05/03/here-are-a-few-great-local-search-
statistics-for-you/

12. LOCALTRIFECTA
The LOCAL Tri - Fecta
SEARCH ENGINE OPTIMIZATION
PAY PER CLICK ADVERTISING
LOCAL MAP RESULTS
LOCAL TRI (3) FECTA!

13. LOCALTRIFECTA
But wait … theres more!
For a Business TRAFFIC is only ½ the BATTLE!!!

14. LOCALTRIFECTA
CONVERSION MARKETING
CONVERSION MARKETING - Tracking, measuring, and
IMPROVING a websites performance!

15. LOCALTRIFECTA
CONVERSION MARKETING
What to track!?
SALES
CALLS

16. LOCALTRIFECTA
CONVERSION MARKETING
What to track!?
CONTACTS
OFF LINE PURCHASE

17. LOCALTRIFECTA
So what do we do?
We INCREASE Traffic and
IMPROVE Conversions

18. LOCALTRIFECTA
Heads Up
“KEY” signs a business needs help!
1). They have a @gmail or @hotmail or @shaw or @
telus email!
(business cards are a dead giveaway)

19. LOCALTRIFECTA
Heads Up
“KEY” signs a business needs help!
2). They are not getting a good return in investment
with their current marketing initiatives!

20. LOCALTRIFECTA
Heads Up
“KEY” signs a business needs help!
3). There is no CALL to ACTION on their website!

21. LOCALTRIFECTA
Heads Up
“KEY” signs a business needs help!
4). They come up #1 for their business name … and
nothing else!
Jim’s Discount Towing - #1
Towing Vancouver - #???
Towing New West - #???
Towing Burnaby - #???

22. LOCALTRIFECTA
What can you ask?
Do you have a website?
Is it working for you?
Do you know where you are in the
search engine results?
Do you use Pay Per Click?
Have you claimed your Google Map
profile?
Do you use Pay Per Click?
What is your best keyword phrase? For
traffic? For conversion?
What is your conversion rate?

23. LOCALTRIFECTA
A good referral has …
Expectation
Expecting the Call
Budget

24. LOCALTRIFECTA
Local Trifecta Packages
We offer a COMPLETE
internet marketing
solution that INCLUDES the
Tri – fecta (SEO, PPC, and
MAPS).
We offer a NO CONTRACT
solution … if we cant
deliver more leads fire us!
We offer tangible monthly
reports that PROVE we
work!
Conversions
Conversions
Conversions

25. LOCALTRIFECTA
Local Trifecta Packages
Our BASE package starts
@ $395/month
This includes PPC spend
and all website and
conversion
implementation.

26. LOCALTRIFECTA
So what do we do?
We INCREASE Traffic and
IMPROVE Conversions

27. LOCALTRIFECTA
Q&A
You’ve got questions …
I have the answers
Font Source -
http://www.10fourdesign.com/fonts/camaro.html