LSS'10: Perry Evans Refining the Blunt Instrument of Groupon
by Local Social Summit on Nov 19, 2010
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Refining the Blunt Instrument of GroupOn ...
Refining the Blunt Instrument of GroupOn
Perry Evans, CEO Closely
GroupOn, and Daily Deals in general, represent the most impactful new local lead generation media play in decades. Perry will dissect and project the impact on this hot new space, examining the potential implications on search, mobile and display ad models and on SMB purchase behaviour.
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