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Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices and tablets (iPad). What does the present and future hold for “local and social” on Mobile? How does the rise of the tablets, iPhones and Android change the game? We will examine the fast growth of daily deals and the impact of the new breed of local+social applications (think Foursquare, Tellmewhere, etc). What do local businesses need/expect from mobile and what products make sense for directory publishers (both as a publisher and as a marketing services provider).
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