Dom	
  Castley	
  
CMO	
  Amino	
  Technologies	
  

 The	
  Opportunity	
  of	
  Social	
  Media	
  




                ...
Established	
  1997,	
  Amino	
  is	
  a	
  world	
  leader	
  in	
  the	
  IPTV	
  Set-­‐Top	
  Box	
  (STB)	
  
    mark...
Amino Communications ©
Broadcast          Directories            Magazines




      Newspapers                 Telcos




                      ...
Amino Communications ©
Amino Communications ©
Popular                                                        Niche


      Popularity




                        Conten...
Amino Communications ©
Amino Communications ©
Amino Communications ©
Amino Communications ©
Reviews	
                      Twi[er	
  effect	
  




              Interac<on	
  




                                  ...
Iden&fy	
  

              Foster	
  


                           Use	
  


                                     Reward	
...
UGC              PGC




          Radiohead




Citizen Journalism



                            Amino Communications ©
Amino Communications ©
Amino Communications ©
Apps	
  




Direct	
  Revenue	
                 Indirect	
  Revenue	
  
                              Targeted	
  Ad	
  
...
Apps	
  




Direct	
  Revenue	
                Indirect	
  Revenue	
  




                                              ...
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LSS'09 The Opportunity Of Social Media, Amino Tech

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The Opportunity of Social Media

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LSS'09 The Opportunity Of Social Media, Amino Tech

  1. 1. Dom  Castley   CMO  Amino  Technologies   The  Opportunity  of  Social  Media   Amino Communications ©
  2. 2. Established  1997,  Amino  is  a  world  leader  in  the  IPTV  Set-­‐Top  Box  (STB)   market  and  was  floated  on  London  Stock  Exchange  in  June  2004     Global  presence  in  over  80  countries,  with  headquarters     in  the  UK  with  offices  worldwide   Completed  acquisi<ons  of  AssetHouse  in  June  2008     and  Tilgin’s  STB  Division  in  December  2008   Amino Communications ©
  3. 3. Amino Communications ©
  4. 4. Broadcast Directories Magazines Newspapers Telcos Amino Communications ©
  5. 5. Amino Communications ©
  6. 6. Amino Communications ©
  7. 7. Popular Niche Popularity Contents Importance Mass Delivery Social CRM Pay  to  own   Pay  per  view   Subscrip&on   Adver&sing   Sponsorship   Amino Communications ©
  8. 8. Amino Communications ©
  9. 9. Amino Communications ©
  10. 10. Amino Communications ©
  11. 11. Amino Communications ©
  12. 12. Reviews   Twi[er  effect   Interac<on   Amino Communications ©
  13. 13. Iden&fy   Foster   Use   Reward   Amino Communications ©
  14. 14. UGC PGC Radiohead Citizen Journalism Amino Communications ©
  15. 15. Amino Communications ©
  16. 16. Amino Communications ©
  17. 17. Apps   Direct  Revenue   Indirect  Revenue   Targeted  Ad   App  purchase   Reduce  churn   Voucher   Coupon   Membership   Amino Communications ©
  18. 18. Apps   Direct  Revenue   Indirect  Revenue   Amino Communications ©
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