LSS'09 The Opportunity Of Social Media, Amino Tech

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The Opportunity of Social Media

The Opportunity of Social Media

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  • 1. Dom  Castley   CMO  Amino  Technologies   The  Opportunity  of  Social  Media   Amino Communications ©
  • 2. Established  1997,  Amino  is  a  world  leader  in  the  IPTV  Set-­‐Top  Box  (STB)   market  and  was  floated  on  London  Stock  Exchange  in  June  2004     Global  presence  in  over  80  countries,  with  headquarters     in  the  UK  with  offices  worldwide   Completed  acquisi<ons  of  AssetHouse  in  June  2008     and  Tilgin’s  STB  Division  in  December  2008   Amino Communications ©
  • 3. Amino Communications ©
  • 4. Broadcast Directories Magazines Newspapers Telcos Amino Communications ©
  • 5. Amino Communications ©
  • 6. Amino Communications ©
  • 7. Popular Niche Popularity Contents Importance Mass Delivery Social CRM Pay  to  own   Pay  per  view   Subscrip&on   Adver&sing   Sponsorship   Amino Communications ©
  • 8. Amino Communications ©
  • 9. Amino Communications ©
  • 10. Amino Communications ©
  • 11. Amino Communications ©
  • 12. Reviews   Twi[er  effect   Interac<on   Amino Communications ©
  • 13. Iden&fy   Foster   Use   Reward   Amino Communications ©
  • 14. UGC PGC Radiohead Citizen Journalism Amino Communications ©
  • 15. Amino Communications ©
  • 16. Amino Communications ©
  • 17. Apps   Direct  Revenue   Indirect  Revenue   Targeted  Ad   App  purchase   Reduce  churn   Voucher   Coupon   Membership   Amino Communications ©
  • 18. Apps   Direct  Revenue   Indirect  Revenue   Amino Communications ©