LSS'09 Mobile Panel Yellix


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Mobile – The Future of Apps is Bright
This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like.
- Claudia Poepperl, Founder & CEO at adaffix/Yellix

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LSS'09 Mobile Panel Yellix

  1. 1. 3 November 2009 Claudia Poepperl Founder & CEO adaffix
  2. 2. <ul><li>adaffix is a Call 3.0 company. We enrich the phone call experience by adding contextually relevant social and local content to calls in real time . </li></ul><ul><li>Flagship service YELLIX – free to the user. </li></ul><ul><li>Users in over 100 countries worldwide. </li></ul><ul><li>We believe that adding relevant content to calls in real time is the most natural evolutionary element to add to telephony, and brings the whole experience of phone calling into a new era. </li></ul><ul><li>Founded in 2009 </li></ul><ul><li>HQ in Vienna, development center in Farum </li></ul><ul><li>Patent pending technology </li></ul><ul><li>Privately funded </li></ul>About us Winner of the T-Mobile Android App Contest 2009 “ YELLIX is Best Android Application” Nominated for Mobile Peer Awards 2010 (Mobile Monday)
  3. 3. Imagine you could add local content & advertisers to some of these calls… <ul><li>Over 4 billion mobile subscribers worldwide </li></ul><ul><li>12 calls/ user/day (incoming + outgoing) </li></ul><ul><li>approx. 48 billion calls per day </li></ul><ul><li>17,52,000,000,000 billion calls per year </li></ul>We tap into this existing call traffic & add relevant local and social content to calls.
  4. 4. Caller ID for unknown numbers while the phone is ringing Missed call notification Caller ID & missed call info identifying unknown callers 1 2 Found in Yellow Found in Yellow
  5. 5. Alternative suggestions to the caller if a business does not answer a call (e.g. disconnected number, busy, no answer, answering machine) Alternative suggestions After unsuccessful calls to businesses Found in Yellow Call same business again? 3 alternatives in the same area
  6. 6. Facebook content on incoming call while the phone is ringing Missed call notification with Facebook content My Top 5 Callers on Facebook YELLIX with Facebook 1 3 2
  7. 7. <ul><li>Now 250+ supported models </li></ul><ul><li>6 operating systems </li></ul><ul><ul><li>Symbian 3 rd edition </li></ul></ul><ul><ul><li>Symbian 5 th edition (Touch) </li></ul></ul><ul><ul><li>Blackberry 4.5 </li></ul></ul><ul><ul><li>Blackberry 4.7 (Touch) </li></ul></ul><ul><ul><li>Android (1.0, 1.1 & 1.5) </li></ul></ul><ul><ul><li>Windows Mobile (5.0, 6.0, 6.1 & 6.5) </li></ul></ul><ul><ul><li>Browser </li></ul></ul><ul><ul><li>iPhone (coming soon) </li></ul></ul>Supported phones
  8. 8. Operating systems <ul><li>YELLIX downloads </li></ul><ul><li>47% Nokia </li></ul><ul><li>33% Android </li></ul><ul><li>7% Windows Mobile </li></ul><ul><li>3% Blackberry </li></ul>Source: admob
  9. 9. Apps distribution
  10. 10. Partner sites
  11. 11. Contact Claudia Poepperl CEO & Founder
  12. 12. Questions <ul><li>How apps and mobile generally have changed your thinking about your online and/or traditional medium (if applicable) and how people may be differently using the mobile app vs. online </li></ul><ul><li>What's surprised you about the mobile app and user interaction with it; how your thinking about mobile may have evolved in the wake of adoption of your app(s) </li></ul><ul><li>Any data you can share about what's popular or how/when/where people use the app </li></ul><ul><li>Your thoughts about the mobile Web vs. apps and any predictions about the future development of the &quot;mobile Internet&quot; vis-a-vis the browser vs. apps </li></ul><ul><li>What about the majority of people who don't own smartphones or have access to apps?  </li></ul>
  13. 13. Distribution channels Example: Austria – we distribute the app via multiple channels online banners mobile banners HTC social networks directory partners carriers app stores pre-install
  14. 14. Supported phones & technology <ul><li>Application </li></ul><ul><li>More than 250+ smartphones supported </li></ul><ul><li>Mobile Operating Systems supported </li></ul><ul><ul><li>Android, BlackBerry RIM, Windows Mobile, Symbian S60 3 rd and 5 th edition </li></ul></ul><ul><ul><li>iPhone currently neither supports 3 rd party applications running in the background nor does it give access to calls. We will launch a “manual version” soon. </li></ul></ul><ul><li>app size: Symbian 90kb, Android 70kb, Windows Mobile 380kb, BlackBerry RIM 80kb </li></ul><ul><li>runs in the background, auto-starts, user never has to actively switch it on </li></ul><ul><li>very low battery and CPU usage. App is in stand-by mode. Becomes active only for incoming and outgoing calls. </li></ul><ul><li>works in 2G, 2.5G and 3G (3G is required for Caller ID on incoming calls) </li></ul><ul><li>multi language (English, Spanish, French…according to language settings of the phone) </li></ul><ul><li>Client-server system </li></ul><ul><li>patent pending technology platform </li></ul><ul><li>highly scalable client-server system handling vast amounts of transactions in parallel </li></ul><ul><li>ultra fast processing capabilities adding content to incoming and outgoing calls in real time </li></ul>