3 November 2009 Claudia Poepperl Founder & CEO adaffix

adaffix is a Call 3.0 company. We enrich the phone call experience by adding contextually relevant social and local content to calls in real time . Flagship service YELLIX – free to the user. Users in over 100 countries worldwide. We believe that adding relevant content to calls in real time is the most natural evolutionary element to add to telephony, and brings the whole experience of phone calling into a new era. Founded in 2009 HQ in Vienna, development center in Farum Patent pending technology Privately funded About us Winner of the T-Mobile Android App Contest 2009 “ YELLIX is Best Android Application” Nominated for Mobile Peer Awards 2010 (Mobile Monday)

adaffix is a Call 3.0 company. We enrich the phone call experience by adding contextually relevant social and local content to calls in real time .

Flagship service YELLIX – free to the user.

Users in over 100 countries worldwide.

We believe that adding relevant content to calls in real time is the most natural evolutionary element to add to telephony, and brings the whole experience of phone calling into a new era.

Founded in 2009

HQ in Vienna, development center in Farum

Patent pending technology

Privately funded

Imagine you could add local content & advertisers to some of these calls… Over 4 billion mobile subscribers worldwide 12 calls/ user/day (incoming + outgoing) approx. 48 billion calls per day 17,52,000,000,000 billion calls per year We tap into this existing call traffic & add relevant local and social content to calls.

Over 4 billion mobile subscribers worldwide

12 calls/ user/day (incoming + outgoing)

approx. 48 billion calls per day

17,52,000,000,000 billion calls per year

Caller ID for unknown numbers while the phone is ringing Missed call notification Caller ID & missed call info identifying unknown callers 1 2 Found in Yellow Found in Yellow

Alternative suggestions to the caller if a business does not answer a call (e.g. disconnected number, busy, no answer, answering machine) Alternative suggestions After unsuccessful calls to businesses Found in Yellow Call same business again? 3 alternatives in the same area

Facebook content on incoming call while the phone is ringing Missed call notification with Facebook content My Top 5 Callers on Facebook YELLIX with Facebook 1 3 2

Now 250+ supported models 6 operating systems Symbian 3 rd edition Symbian 5 th edition (Touch) Blackberry 4.5 Blackberry 4.7 (Touch) Android (1.0, 1.1 & 1.5) Windows Mobile (5.0, 6.0, 6.1 & 6.5) Browser iPhone (coming soon) Supported phones

Now 250+ supported models

6 operating systems

Symbian 3 rd edition

Symbian 5 th edition (Touch)

Blackberry 4.5

Blackberry 4.7 (Touch)

Android (1.0, 1.1 & 1.5)

Windows Mobile (5.0, 6.0, 6.1 & 6.5)

Browser

iPhone (coming soon)

Operating systems YELLIX downloads 47% Nokia 33% Android 7% Windows Mobile 3% Blackberry Source: admob

YELLIX downloads

47% Nokia

33% Android

7% Windows Mobile

3% Blackberry

Apps distribution

Partner sites

Contact Claudia Poepperl CEO & Founder cpoepperl@adaffix.com twitter.com/yellix http://apps.facebook.com/yellixfb

Questions How apps and mobile generally have changed your thinking about your online and/or traditional medium (if applicable) and how people may be differently using the mobile app vs. online What's surprised you about the mobile app and user interaction with it; how your thinking about mobile may have evolved in the wake of adoption of your app(s) Any data you can share about what's popular or how/when/where people use the app Your thoughts about the mobile Web vs. apps and any predictions about the future development of the "mobile Internet" vis-a-vis the browser vs. apps What about the majority of people who don't own smartphones or have access to apps?

How apps and mobile generally have changed your thinking about your online and/or traditional medium (if applicable) and how people may be differently using the mobile app vs. online

What's surprised you about the mobile app and user interaction with it; how your thinking about mobile may have evolved in the wake of adoption of your app(s)

Any data you can share about what's popular or how/when/where people use the app

Your thoughts about the mobile Web vs. apps and any predictions about the future development of the "mobile Internet" vis-a-vis the browser vs. apps

What about the majority of people who don't own smartphones or have access to apps?

Distribution channels Example: Austria – we distribute the app via multiple channels m.yellix.com www.yellix.com online banners mobile banners HTC social networks directory partners carriers app stores pre-install

Supported phones & technology Application More than 250+ smartphones supported Mobile Operating Systems supported Android, BlackBerry RIM, Windows Mobile, Symbian S60 3 rd and 5 th edition iPhone currently neither supports 3 rd party applications running in the background nor does it give access to calls. We will launch a “manual version” soon. app size: Symbian 90kb, Android 70kb, Windows Mobile 380kb, BlackBerry RIM 80kb runs in the background, auto-starts, user never has to actively switch it on very low battery and CPU usage. App is in stand-by mode. Becomes active only for incoming and outgoing calls. works in 2G, 2.5G and 3G (3G is required for Caller ID on incoming calls) multi language (English, Spanish, French…according to language settings of the phone) Client-server system patent pending technology platform highly scalable client-server system handling vast amounts of transactions in parallel ultra fast processing capabilities adding content to incoming and outgoing calls in real time

Application

More than 250+ smartphones supported

Mobile Operating Systems supported

Android, BlackBerry RIM, Windows Mobile, Symbian S60 3 rd and 5 th edition

iPhone currently neither supports 3 rd party applications running in the background nor does it give access to calls. We will launch a “manual version” soon.

app size: Symbian 90kb, Android 70kb, Windows Mobile 380kb, BlackBerry RIM 80kb

runs in the background, auto-starts, user never has to actively switch it on

very low battery and CPU usage. App is in stand-by mode. Becomes active only for incoming and outgoing calls.

works in 2G, 2.5G and 3G (3G is required for Caller ID on incoming calls)

multi language (English, Spanish, French…according to language settings of the phone)

Client-server system

patent pending technology platform

highly scalable client-server system handling vast amounts of transactions in parallel

ultra fast processing capabilities adding content to incoming and outgoing calls in real time