Your SlideShare is downloading. ×
LSS'09 Lab The Perfect Local Media Company
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

LSS'09 Lab The Perfect Local Media Company


Published on

Lab: “What does the Perfect Local Media Company Look Like in 5 Years Time” …

Lab: “What does the Perfect Local Media Company Look Like in 5 Years Time”

The final session of the day will be an interactive session where we put togther the ultimate specification for the killer local media company of the near future.
Leader: Seb Provencher, Co-Founder Praized Media – The Praized Blog
Lab Assistants: Greg Sterling, Dylan Fuller & Simon Baptist

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. The Perfect Local Media Company in 2014: A Composite Sketch Sebastien Provencher Co-founder, Praized Media [email_address]
  • 2. Social Media: 2004-2009
    • Maturity of the blogosphere
    • Arrival of social Yellow Pages (Yelp, Qype, TrustedPlaces, etc.)
    • Arrival of social news (Digg, Reddit, Mixx)
    • Explosion of social networking (MySpace, Linkedin, Facebook, etc.)
    • Growth of real-time media (Twitter, Friendfeed)
  • 3. Can We Extrapolate Future Local Media Features? Social Media Landscape
  • 4. Activity Streams Display internal and external activities, some automated, some human, in a reverse chronological order Aggregation of activities, content and reviews Enabling interaction on the activity stream is important (like, comment, share)
  • 5. Identity System & Social Graph Leverage an existing social graph with a friend system (synchronous or asynchronous)
  • 6. Status Updates & Real-Time Conversations Enable status updates and conversations between users & merchants. Don’t forget conversation threading.
  • 7. User Content
    • A basic social building block: ratings, reviews, comments, blog posts, citizen journalism, etc.
  • 8. Trends & Top Lists
    • Trending topics/filters/lists will be needed to organize content and cut through the noise
  • 9. Geo-Localisation & Hyperlocal/Neighborhood
    • Automatic detection of location is fundamental, maybe to the neighborhood level but is there enough content in smaller areas?
  • 10. Questions & Answers
    • Internet users have a lot of questions and search engines don’t have all the answers.
  • 11. Distributed Content, Features & Business Model (API, RSS)
    • The Web is fragmented. You need to deportalize your content and business model and integrate yourself where local conversations are happening
  • 12. E-mail
    • Thought e-mail was gone? Think again. Useful to provide incentive to come back to your site.
  • 13. Reward Systems
    • Human behaviours can be influenced by reward systems. "Reality is broken. Why aren't game designers trying to fix it?" - Jane McGonigal
  • 14. Check-in
    • Checking in is now a required feature for
    • mobile local apps
  • 15. Sharing and Short-form URLs
    • Sharing is a key social feature and a short-form URL is now needed to share in Twitter
  • 16. Community managers Image source: Not exactly a feature but a requirement nonetheless. Humans are needed to manage your community.
  • 17. Summary
    • Many interesting new social features
    • Did I forget any?
    • Does this create a compelling local media story?
  • 18. Thank You!
    • Sebastien Provencher
    • Co-founder, Praized Media
    • [email_address]
    • Twitter: @sebprovencher