LSS'09 Lab The Perfect Local Media Company

The Perfect Local Media Company in 2014: A Composite Sketch Sebastien Provencher Co-founder, Praized Media [email_address]

Social Media: 2004-2009
Maturity of the blogosphere
Arrival of social Yellow Pages (Yelp, Qype, TrustedPlaces, etc.)
Arrival of social news (Digg, Reddit, Mixx)
Explosion of social networking (MySpace, Linkedin, Facebook, etc.)
Growth of real-time media (Twitter, Friendfeed)

Can We Extrapolate Future Local Media Features? Social Media Landscape

Activity Streams Display internal and external activities, some automated, some human, in a reverse chronological order Aggregation of activities, content and reviews Enabling interaction on the activity stream is important (like, comment, share)

Identity System & Social Graph Leverage an existing social graph with a friend system (synchronous or asynchronous)

Status Updates & Real-Time Conversations Enable status updates and conversations between users & merchants. Don’t forget conversation threading.

User Content
A basic social building block: ratings, reviews, comments, blog posts, citizen journalism, etc.

Trends & Top Lists
Trending topics/filters/lists will be needed to organize content and cut through the noise

Geo-Localisation & Hyperlocal/Neighborhood
Automatic detection of location is fundamental, maybe to the neighborhood level but is there enough content in smaller areas?

Questions & Answers
Internet users have a lot of questions and search engines don’t have all the answers.

Distributed Content, Features & Business Model (API, RSS)
The Web is fragmented. You need to deportalize your content and business model and integrate yourself where local conversations are happening

E-mail
Thought e-mail was gone? Think again. Useful to provide incentive to come back to your site.

Reward Systems
Human behaviours can be influenced by reward systems. "Reality is broken. Why aren't game designers trying to fix it?" - Jane McGonigal

Check-in
Checking in is now a required feature for
mobile local apps

Sharing and Short-form URLs
Sharing is a key social feature and a short-form URL is now needed to share in Twitter

Community managers Image source: http://www.pisitoenmadrid.com Not exactly a feature but a requirement nonetheless. Humans are needed to manage your community.

Summary
Many interesting new social features
Did I forget any?
Does this create a compelling local media story?

Thank You!
Sebastien Provencher
Co-founder, Praized Media
[email_address]
http://blogs.praized.com/seb
Twitter: @sebprovencher

LSS'09 Lab The Perfect Local Media Company

by Local Social Summit on Nov 05, 2009

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