Local Content Marketing
KEVIN GIBBONS
BLUEGLASS.CO.UK
@KEVGIBBO
You don’t always have to think big…
Start local & scale up!
Pick a location – ideally low competition at
first
Analyse competitor content
Create the best content you can on that
subject
Then make it even better!
Understand Google Local ranking factors
Every location address needs a specific
landing page – submit them to Google Local
City centroid is decided by local county
council – ring them up & find out where it is!
Get to know power reviewers –
be on their radar to build relationship
Local advertising = geo-brand signals to
Google
50+% of mobile search have local intent
& are becoming more targeted to your location
Promote locally using social media
Join local communities & forums
Connect with local bloggers/influenc
Optimise for search
Do your research to make it newsworthy
Then scale it!
Tripadvisor have nailed scaling quality loca
content
Get everyone involved!
KEVIN GIBBONS
KGIBBONS@BLUEGLASS.CO.UK
@KEVGIBBO
BLUEGLASS.CO.UK
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Local Content Marketing

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Lab: Local Content Marketing - How to Increase Your Local Visibility in Search and Social Media
Kevin Gibbons will explain how to make an impact on a local level by using social media to build a targeted local community around your brand. This will show case study examples of how BlueGlass have boosted the local presence of various clients in different sectors.
Instructor:
Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc

Published in: Marketing, Technology, Business
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Transcript of "Local Content Marketing"

  1. 1. Local Content Marketing KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
  2. 2. You don’t always have to think big…
  3. 3. Start local & scale up!
  4. 4. Pick a location – ideally low competition at first
  5. 5. Analyse competitor content
  6. 6. Create the best content you can on that subject
  7. 7. Then make it even better!
  8. 8. Understand Google Local ranking factors
  9. 9. Every location address needs a specific landing page – submit them to Google Local
  10. 10. City centroid is decided by local county council – ring them up & find out where it is!
  11. 11. Get to know power reviewers – be on their radar to build relationship
  12. 12. Local advertising = geo-brand signals to Google
  13. 13. 50+% of mobile search have local intent & are becoming more targeted to your location
  14. 14. Promote locally using social media
  15. 15. Join local communities & forums
  16. 16. Connect with local bloggers/influenc
  17. 17. Optimise for search
  18. 18. Do your research to make it newsworthy
  19. 19. Then scale it!
  20. 20. Tripadvisor have nailed scaling quality loca content
  21. 21. Get everyone involved!
  22. 22. KEVIN GIBBONS KGIBBONS@BLUEGLASS.CO.UK @KEVGIBBO BLUEGLASS.CO.UK
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