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LSA|14: The Ins and Outs of Starting Your Own Digital Agency
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LSA|14: The Ins and Outs of Starting Your Own Digital Agency

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While at LSA|14, industry veterans from Search Influence, The Search Agency and Beyond Private Label talk about the process, products, support and training you will need when starting a digital …

While at LSA|14, industry veterans from Search Influence, The Search Agency and Beyond Private Label talk about the process, products, support and training you will need when starting a digital agency.

Published in Mobile , Business , Technology
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  • 1. AdMax Local Scalable Local Search Marketing Ben Gibson, Global Managing Director, AdMax Local
  • 2. Mission: Grow Our Partners’ Businesses Efficiently 2Proprietar y and Confidential • Leading Independent Integrated Search Marketing Firm – Largest Independent U.S. Search Marketing Agency – Deloitte’s #83 fastest growing company in North America – Privately held – 100% focused on client results • Founded in 2002 by experts in search marketing and technology – Focused on using data to drive better decisions and optimization • 2013: 200 Employees, 9 Offices, 4 Continents
  • 3. AdMax Local – Automated Google AdWords AdMax Local automates the sales and management of Google AdWords; allowing Resellers to profitably operate while delivering ROI to local businesses. 3Proprietar y and Confidential
  • 4. AdMax Local – Simplified SEM 4Proprietar y and Confidential Add Merchant name and contact AdMax Local takes a complicated, manual, process that needs to be completed by a Search expert, and turns it into an uncomplicated, automated process that staff with no understanding of Google AdWords can execute in 3 steps. Confirm budget, campaigns deploy in 5 minutes. Select the Merchant’s products or services, and the locations they serve. 1 2 3
  • 5. AdMax Local – Serving all tiers • AdMax Local base system manages clients in the $50 to $1,000 per month space • Customization tools in AdMax Local allow partners to provide a higher service level for the $1k to $5k tier • AdMax Local Premium service completes this for the upper tier, providing a fully TSA-managed solution • TSA’s AdMax Local system and service makes it profitable to service budgets from as low as $50/mth to over $5k/mth. 5 5Proprietar y and Confidential >$5,000 (AdMax Local Premium) $1,000 - $5,000 (AdMax Local Customized) <$1,000 (AdMax Local)
  • 6. We help customers successfully market online.
  • 7. ABOUT SEARCH INFLUENCE Helping customers successfully market online since 2006. Search Influence •  65+ in-house employees •  40+ contract writers •  Powering 20+ Digital Agencies •  Google AdWords & Analytics Certified Partner Reputation •  2011 Inc. 500 honoree •  2013 Inc. Hire Power Award Winner •  Recognized leader in search and social for local business •  Over a decade in online media! Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!
  • 8. WILL SCOTTABOUT ME @searchinfluence •  First!website!online!in!1994! •  Deployed!over!2,500!customized!web!sites!in!18! months!(with!a!produc(on!staff!of!12).! •  Former!Vice!President!of!YPsolu(ons!(now!Local! MaQers)! •  Online!Directory!vendor!to!20!independent! Yellow!Pages! •  Deployed!over!300!online!yellow!pages!a!year! with!print!“look!and!feel”! •  Part!of!team!which!took!Sprint!BestRedYP!from! zero!to!1,000,000!monthly!visitors!in!18!months! •  Uniquely!qualified!to!help!improve!media! companies’ online!products!
  • 9. WHAT WE DO @searchinfluence Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!
  • 10. •  Local and National SEO •  Social Media Marketing •  Comprehensive SEO •  Including Site Audits •  Content Marketing •  Online Advertising @searchinfluence CURRENTLY OFFERING
  • 11. OPPORTUNITY
  • 12. EXECUTION
  • 13. BUT WHAT ABOUT SEARCH? BARNACLE SEO, FTW!
  • 14. HELLO, HELLO, HELLO. IS THERE ANYBODY OUT THERE? STUPID GOOGLE+ TRICKS
  • 15. HOW WE SERVE YOU @searchinfluence Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!
  • 16. •  Sales training •  Live training •  Webinar •  Best in class account management •  Expert fulfillment •  Solution evolution •  Scalability •  Market analysis •  Strategy / executive planning @searchinfluence PARTNER SUPPORT
  • 17. Recent and Upcoming •  Google+ Authorship and Publisher •  Directories and Data Feeds •  Making the Most of Google+ for Local Businesses •  Geo-Modified Keywords and their Impact on Local Rankings •  Local Claiming vs. Local Presence @searchinfluence WEBINAR SCHEDULE
  • 18. You've!both!done!an!amazing!job!on!the!sales/ training!!I!know!all!of!us!feel!you!have!gone! waaaaayyyy!above!&!beyond!to!support!us.! There!isn't!anything!I!foresee!we'll!need!or! 'urgently!need,'!but!thanks!for!always!being! there.! !! Kelly,!you!are!THE!BEST.!I!am!apprecia(ve!and! impressed!at!the!level!of!support!you!and!your! team!are!providing!to!help!us!get!off!to!a!fast! start!!
  • 19. All:! ! Not!sure!I!copied!ALL!on!my!ini(al! response!to!this!message!(was!way!too! early,!bad!hotel!and!no!coffee).!!! SI!has!been!AWESOME!in!its!support!of!our! team.!!Kelly,!you!and!Alison!really!do!ROCK.! ! Thank!you!for!being!such!terrific!partners.!
  • 20. I!don’t!have!Sarah’s!email!address!and! wanted!to!thank!her!for!a!GREAT!kickioff! call!yesterday.! ! This!client!can!be!really!challenging!and!she! handled!their!concerns!!in!a!very!helpful! and!professional!way.! ! Thanks,! Lisa!
  • 21. Wonderful!!The!owner!of!his!hotel!also! owns!3!others!and!if!this!goes!well,!he!will! move!those!campaigns!to!us!!!I!brag!about! how!awesome!your!team!is!to!everyone! interested!in!SEO.!!Between!the!knowledge! and!customer!service,!I!truly!believe!none! compare.!! !! Thank!you!for!your!help,!I!appreciate!it!!
  • 22. PAY NO ATTENTION TO THE MAN BEHIND THE CURTAIN. OUR PARTNERS’ SUCCESS
  • 23. @searchinfluence NATIONAL MEDIA PARTNER 0! 1000000! 2000000! 3000000! 4000000! 2010! 2011! 2012! 2013! 2014! Revenue& Total!Sales! Projected!Revenue!
  • 24. @searchinfluence WHAT WERE THEY SELLING? 0! 50! 100! 150! 200! 250! 300! 350! 400! 2010! 2011! 2012! 2013! 2014! SEO! Social!Media! Content!
  • 25. @searchinfluence NO, REALLY? 0! 50! 100! 150! 200! 250! 300! 2010! 2011! 2012! 2013! 2014! Lis(ngs! Keyword!Package! Comprehensive!SEO! Audit! Blogging! White!Papers! Social!Presence! Facebook!Mgmt! Linkedin!Mgmt! TwiQer!Mgmt!
  • 26. @searchinfluence 300% 2013 GROWTH:
  • 27. CASE STUDIES @searchinfluence
  • 28. LOCAL SEO GREEN RESTAURANT SUPPLY @searchinfluence About Green Safe Products •  Eco-friendly product company is a supplier of green products. SEO Package •  5 Keyword, 1 Location •  Started February 2013 “37% increase in sales over the last year since they started”
  • 29. LOCAL SEO LOCAL HOME BUILDER @searchinfluence About McNaughton Home •  Home builder in Harrisburg, PA and the surrounding areas SEO Package •  5 Keyword, 1 Location •  Started November 2013 “Sold a $350k home within the first 2 months!”
  • 30. If you don t like change, you re going to like irrelevance even less. -David F. Jakielo
  • 31. @searchinfluence
  • 32. THANK YOU Will Scott wscott@searchinfluence.com searchinfluence.com/blog twitter.com/w2scott