2016 Place Conf: Contextualizing the Physical World

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Google’s Chandu Thota will explain the company’s perspective on the differences between “location” and “places” and the vision for a digitally connected physical world.

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2016 Place Conf: Contextualizing the Physical World

  1. 1. Contextualizing the Physical World Place 2016, Local Search Association @chanduthota
  2. 2. location accuracy is overrated
  3. 3. (latitude, longitude) 37.796,-122.393
  4. 4. 25m
  5. 5. 6m
  6. 6. 1m
  7. 7. * EPA Study we spend 90%* of time indoors!
  8. 8. “Where is the ATM in this mall?” Lala “How many customers come to my store based on my online campaign?” Lala “Are there coupons for this brand in this aisle in front of me ” “Where can I find restrooms?”
  9. 9. if you get places right, do you still care about 6 decimals?
  10. 10. location (Coordinates) Place (Experiences) 37.796,-122.393 The Shop place = semantically contextualized location
  11. 11. Photo: Pauli Rautakorpi, CC-BY-3.0 ● GNSS ● Cellular ● WIFI ● Bluetooth ● Magnetometer ● Gyroscope ● LED ● Audio ● Video ● RFID/NFC ● Barometer ● Accelerometer ● ...
  12. 12. but our users expect more
  13. 13. Eddystone beacons mark important places or objects, in a way your phone understand
  14. 14. Nearby Notifications: Apps, Instant Apps, Physical Web
  15. 15. Nearby Notifications: Apps, Instant Apps, Physical Web No app required!
  16. 16. Source: Google Internal Data Google beacon platform: already at scale
  17. 17. 33 beacon manufacturers support Eddystone and Google Beacon Platform on manufacturers
  18. 18. Amsterdam Open Beacon Network
  19. 19. Get the in-flight entertainment app
  20. 20. Example: App install at the gate
  21. 21. Physical Web: Tour Notre Dame flickr.com/rjohns
  22. 22. Example: Notre Dame Campus Tour Add web URLs to beacons, making them part of the Physical Web Notre Dame Campus Tour ‘hooks’ websites onto physical locations, providing visitors with background and web-based interaction.
  23. 23. Online to Offline Conversions
  24. 24. Beacons improve in-store experiences and conversion measurement as a result
  25. 25. Appendix

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