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BEACONS IN ACTION: CURRENT USE CASES AND
DEPLOYMENTS
THOMAS WALLE
CEO & Co-founder
thomas@unacast.com
Unacast
INTRODUCTION
Unacast is the world's largest platform of beacon and
proximity companies.
Proxbook is built by Unacast
PROXBOOK
The official directory of proximity solution providers
350
Members
46
Countries
+150
Use cases
20
Industry
Verticals
PROXIMITY SENSORS DEPLOYED GLOBALLY
Q2 2015
879,500
3,349,000
(+280%)
5,103,500
(+52%)
6,201,000 (+22%)
Q3 2015 Q4 2015 Q1 2016 Q2 2016
8,273,500 (+33%)
BEACON STANDARDS
90%
93%
96%96%
5%
25%
38%
45%
6%
7%
13%
Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016
89%
49%
13%
POPULARITY OF DIFFERENT BEACON STANDARDS
% of total Proxbook members supporting a beacon standard
INDUSTRY NEWS
5.0
Nearby
Notifications
Android
Instant
Apps
Proximity
Beacon
API
2x
Speed
4x
Range
800%
Broadcasting
capacity
iPhone 7
iBeacon
2.0?
PROXIMITY PRODUCTS AND SERVICES
Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016
Proximity Advertising Networks Online Retargeting Data MonetizationAnalytics
75%
75%
60%
53%
76%
34%
27%
25%
23%
39%
20%
15%
9%
24%
5%
1%
11%
INDUSTRY VERTICALS
Retail
70%
Shopping Malls
Hotels/Tourism
Airports
Stadium/Sports
Cafe/Restaurant
Museums
Conference
Concerts/Festivals
Healthcare
Cinema/Theatre
Theme parks
Transportation
Automotive
Banking
Education
Gas/Service Stations
Logistics
Real Estate
65%
52%
54%
50%
51%
49%
51%
47%
46%
49%
44%
46%
43%
46%
37%
39%
37%
39%
37%
38%
% of total Proxbook members providing services in a certain vertical
Q1 2016
Q2 2016
67%
37%
38%
34%
35%
33%
34%
33%
33%
27%
30%
28%
29%
27%
27%
51%
73%
WHO IS LEVERAGING PROXIMITY?
93% of MLB
stadiums use beacons
53% of NBA
arenas use beacons
75% of NFL stadiums
use beacons
47% of NHL
arenas use beacons
170,000 yearly
attendees
80,000 yearly attendees
100,000 yearly
attendees
8 million visitors in 6
months
80,000 yearly
attendees
15,000 yearly
delegates
WHO IS LEVERAGING PROXIMITY?
#1
Increase ticket sales
#2
Connected all services
into one mobile app
#5
$500,000 in-app
sponsorship revenue
#3
App adoption 30%
(industry standard 5%)
#4
Over $1 million
increased ticket sales
USE CASE ORLANDO
MAGIC
#1
Measure ad
effectiveness
World
leading
telecomm
company
#2
Beacons deployed in
brand stores globally
#3
Cross-environment media
tracking and attribution
#5
Results
1:1
Matching
#4
Matching proximity
interactions to store visits
USE CASE TELECOMM
#1
Open up new revenue
streams
#2
Deployed beacons and
provided the solution
#5
What’s next?
#3
Results
#4
Recouped installation costs
with seat upgrades alone
ROI
87%
higher transaction value
for beacon specific
offersUSE CASE GOLDEN
STATES WARRIORS
50%
Reached
#1
Monetize app content
#2
Sponsor triggered
content
#3
Geofences at
125 McDonald’s
#4
Results
#5
New revenue stream
USE CASE MCDONALD’S
WHAT WILL HAPPEN NEXT?
• Bluetooth to boom
• More than push notifications
• Hardware will be key

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