How toBuildCustomerLoyalty
Are youcommittedto buildingcustomerloyalty?
Youshould be
Most companies canincrease revenues 50%by increasing customerloyalty by only 5%
Most companies canincrease revenues 50%by increasing customerloyalty by only 5%        Really smart guy
Most companies can          increase revenues 50%          by increasing customer          loyalty by only 5%             ...
Thats great,but how do I   do it?
Here are FourSteps to Take
Step 1
Step 1  Build Employee Loyalty            http://ww.flickr.com/photos/dulnan/2890613992/
If you dont take                                                                   care of your                           ...
A study in 2008 showed a direct     correlation between employee loyalty     and customer loyalty.Source: http://blog.vovi...
Step 2
Step 2         Screw Up
Not onpurposemind you.            http://www.flickr.com/photos/45d/3361213995/
But itsgoing tohappen           http://www.flickr.com/photos/45d/3361213985/
Youre not                                                   Supermanhttp://www.flickr.com/photos/barkbud/4369873324/
This is a greatopportunity to
This is a great   opportunity to     things rightMake
This is a great   opportunity to     things rightMake               Earn Trust
This is a great   opportunity to     things rightMake               Earn Trust Build Loyalty
This is a great   opportunity to     things rightMake               Earn Trust Build Loyalty                     But..
Think beyond money
Think beyond money  Discounts are fine, but athoughtful gift separates you     from everyone else.
Step 3
Step 3         Build a Tribe
What people reallywant is the ability toconnect to each other,not to companies.
Apple did this flawlessly
Apple did this flawlessly                      Are you                      one of us?
Apple did this flawlessly                            Are you                            one of us?or one ofthem?
How can youbuild a tribe
How can youbuild a tribe   well...
Do you have an app yet?
Do you have an app yet?You Should.
Having asmartphoneis a statussymbol.
Having asmartphoneis a statussymbol.Its a greatplace to buildyour tribe.
Nearly 70% of app users view brands     with apps more favorably
Step 4
Step 4 Have a Loyalty Program
Step 4    mv obile Have a Loyalty Program
Step 4         Why Mobile?
Remember her?
But beyondbuilding a tribe
Mobile Loyalty Programs     allow you to
Mobile Loyalty Programs          allow you toTrack Metrics
Mobile Loyalty Programs          allow you toTrack MetricsCommunicate
Mobile Loyalty Programs          allow you toTrack MetricsCommunicateAdd more offers on the fly
Besides...
Besides...How hard arethese to fake?
www.BmoreLoyal.com Want to learn more about starting a Mobile LoyaltyProgram for your business?            www.BmoreLoyal....
How to build customer loyalty
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How to build customer loyalty

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Four keys to increasing customer loyalty.

Published in: Business, Sports

How to build customer loyalty

  1. 1. How toBuildCustomerLoyalty
  2. 2. Are youcommittedto buildingcustomerloyalty?
  3. 3. Youshould be
  4. 4. Most companies canincrease revenues 50%by increasing customerloyalty by only 5%
  5. 5. Most companies canincrease revenues 50%by increasing customerloyalty by only 5% Really smart guy
  6. 6. Most companies can increase revenues 50% by increasing customer loyalty by only 5% fWrote a bunch obooks on loyalty Really smart guy
  7. 7. Thats great,but how do I do it?
  8. 8. Here are FourSteps to Take
  9. 9. Step 1
  10. 10. Step 1 Build Employee Loyalty http://ww.flickr.com/photos/dulnan/2890613992/
  11. 11. If you dont take care of your employees, they wont take care of your customers.Image courtesy http://www.flickr.com/photos/micahb37/4542191478/
  12. 12. A study in 2008 showed a direct correlation between employee loyalty and customer loyalty.Source: http://blog.vovici.com/blog/bid/18074/Correlation-between-Employee-Loyalty-Customer-Loyalty
  13. 13. Step 2
  14. 14. Step 2 Screw Up
  15. 15. Not onpurposemind you. http://www.flickr.com/photos/45d/3361213995/
  16. 16. But itsgoing tohappen http://www.flickr.com/photos/45d/3361213985/
  17. 17. Youre not Supermanhttp://www.flickr.com/photos/barkbud/4369873324/
  18. 18. This is a greatopportunity to
  19. 19. This is a great opportunity to things rightMake
  20. 20. This is a great opportunity to things rightMake Earn Trust
  21. 21. This is a great opportunity to things rightMake Earn Trust Build Loyalty
  22. 22. This is a great opportunity to things rightMake Earn Trust Build Loyalty But..
  23. 23. Think beyond money
  24. 24. Think beyond money Discounts are fine, but athoughtful gift separates you from everyone else.
  25. 25. Step 3
  26. 26. Step 3 Build a Tribe
  27. 27. What people reallywant is the ability toconnect to each other,not to companies.
  28. 28. Apple did this flawlessly
  29. 29. Apple did this flawlessly Are you one of us?
  30. 30. Apple did this flawlessly Are you one of us?or one ofthem?
  31. 31. How can youbuild a tribe
  32. 32. How can youbuild a tribe well...
  33. 33. Do you have an app yet?
  34. 34. Do you have an app yet?You Should.
  35. 35. Having asmartphoneis a statussymbol.
  36. 36. Having asmartphoneis a statussymbol.Its a greatplace to buildyour tribe.
  37. 37. Nearly 70% of app users view brands with apps more favorably
  38. 38. Step 4
  39. 39. Step 4 Have a Loyalty Program
  40. 40. Step 4 mv obile Have a Loyalty Program
  41. 41. Step 4 Why Mobile?
  42. 42. Remember her?
  43. 43. But beyondbuilding a tribe
  44. 44. Mobile Loyalty Programs allow you to
  45. 45. Mobile Loyalty Programs allow you toTrack Metrics
  46. 46. Mobile Loyalty Programs allow you toTrack MetricsCommunicate
  47. 47. Mobile Loyalty Programs allow you toTrack MetricsCommunicateAdd more offers on the fly
  48. 48. Besides...
  49. 49. Besides...How hard arethese to fake?
  50. 50. www.BmoreLoyal.com Want to learn more about starting a Mobile LoyaltyProgram for your business? www.BmoreLoyal.com Or call: 443.345.0020 email: info@bmoreloyal.comThanks for watching
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