Local Media Association LinkedIn Innovation Conference Presentation
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Local Media Association LinkedIn Innovation Conference Presentation
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Local Media Association LinkedIn Innovation Conference Presentation
- 2. Leveraging LinkedIn Yumi Wilson Trainer and evangelist, Corporate Communications LinkedIn
- 3. Our mission Connect the world’s professionals to make them more productive and successful
- 4. 313M members worldwide >2 new members per second 84M monthly unique visitors
- 5. Professional mindset is ideal for brand education and content Top 3 content types expected on each network “Spend Time” “Invest Time” Personal Networks Professional Networks Source: Mindset Divide Research, TNS, September 2012. Career info Updates on brands Industry trends Info on friends Info on personal interests Entertainment updates 1 2 3
- 6. For our members Identity Networks Knowledge The professional profile of record Connect all of the world's professionals The definitive professional publishing platform
- 7. Knowledge The definitive professional publishing platform SlideShare Groups Pulse Influencers
- 8. Content on LinkedIn 7X Members are 7x more engaged with content v. jobs JOBS CONTENT
- 9. Slideshare: Tell visual stories in stream Tip: Slideshare has major SEO ranking impact
- 10. Join groups and become a top contributor
- 11. Increase profile views by engaging via Groups
- 12. Pulse
- 13. Influencers
- 14. Raise brand awareness through engagement
- 15. Post status updates Publish insights Broadcast via Company Page
- 16. Post personal status updates
- 19. What’s Trending: Share Company News
- 20. Company Page & Followers Professionals who have opted-in to a relationship with your company § Build a direct communications channel to those most interested in your business § Recruit more through paid, owned and earned channels § Ensure follower quality through advanced targeting § Invest only when a member takes action § Engage them via: - Free Company Updates - Sponsored Updates - API experiences and more
- 21. What makes good content? 98% higher comment rate when including an image 75% higher share rate when links to YouTube videos play directly in LI feed 2× engagement when including a link
- 22. The updates that get the most action Employment branding and career opportunities Fun facts and quotes Company branding: inside looks and interviews Tips and best practices
- 23. Encourage your biggest fans to optimize 70% More likely to engage with your posts
- 25. ©2014 LinkedIn Corporation. All Rights Reserved.