Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin

291 views

Published on

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
291
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin

  1. 1. Gideon Rubin, Chief Marketing Officer Twitter: @gideonrubin Email: gideon@localmarketlaunch.com 1
  2. 2. The Local Ad Market 2
  3. 3. Local + Mobile 50%+ of mobile queries have local intent 90% take action as a result 3
  4. 4. Local Mobile Search Market Opportunity 22 million businesses in the United States 25% visible online 4  
  5. 5. 3 Market Forces TECHNOLOGICAL The mobile revolution and decentralization of search SOCIAL Word-of-mouth has moved online ECONOMIC Death of print " directory advertising 5  
  6. 6. 3 Market Forces TECHNOLOGICAL SOCIAL 192 Million people with smartphones in the U.S. by 2016 76% of consumers rely on online reviews before making a purchase ECONOMIC $7.3 billion decline in print yellow page ad sales since 2007 6  
  7. 7. Tactics in Focus •  Complete Consistent NAPW + Enhanced Data •  Local Mobile Landing Page •  Claimed Business Profiles 7
  8. 8. Complete Consistent NAPW + Enhanced Data BEFORE Data Enhancement   8
  9. 9. Complete Consistent NAPW + Enhanced Data AFTER Data Enhancement   9
  10. 10. Local Mobile Landing Page   §  Conical URL §  IP is geo-targeted §  Local meta data with geotags §  Location specific content: •  Link to social & review sites •  Location map and directions •  Local coupons or special offers •  Responsive design for mobile devices   10
  11. 11. Claimed Business Profiles   11
  12. 12. Importance of Claimed Listings: Improves rankings on that search engine/directory/social site 12
  13. 13. Importance of Claimed Listings: Visual Appeal vs. 13
  14. 14. Gideon Rubin - Chief Marketing Officer Linkedin.com/in/gideonrubin Twitter: @gideonrubin Facebook.com/LocalMarketLaunch Twitter: @LocalLaunch 14

×