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Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin
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Ideas and Insights from #SFSNYC Sponsors by Gideon Rubin

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  • 1. Gideon Rubin, Chief Marketing Officer Twitter: @gideonrubin Email: gideon@localmarketlaunch.com 1
  • 2. The Local Ad Market 2
  • 3. Local + Mobile 50%+ of mobile queries have local intent 90% take action as a result 3
  • 4. Local Mobile Search Market Opportunity 22 million businesses in the United States 25% visible online 4  
  • 5. 3 Market Forces TECHNOLOGICAL The mobile revolution and decentralization of search SOCIAL Word-of-mouth has moved online ECONOMIC Death of print " directory advertising 5  
  • 6. 3 Market Forces TECHNOLOGICAL SOCIAL 192 Million people with smartphones in the U.S. by 2016 76% of consumers rely on online reviews before making a purchase ECONOMIC $7.3 billion decline in print yellow page ad sales since 2007 6  
  • 7. Tactics in Focus •  Complete Consistent NAPW + Enhanced Data •  Local Mobile Landing Page •  Claimed Business Profiles 7
  • 8. Complete Consistent NAPW + Enhanced Data BEFORE Data Enhancement   8
  • 9. Complete Consistent NAPW + Enhanced Data AFTER Data Enhancement   9
  • 10. Local Mobile Landing Page   §  Conical URL §  IP is geo-targeted §  Local meta data with geotags §  Location specific content: •  Link to social & review sites •  Location map and directions •  Local coupons or special offers •  Responsive design for mobile devices   10
  • 11. Claimed Business Profiles   11
  • 12. Importance of Claimed Listings: Improves rankings on that search engine/directory/social site 12
  • 13. Importance of Claimed Listings: Visual Appeal vs. 13
  • 14. Gideon Rubin - Chief Marketing Officer Linkedin.com/in/gideonrubin Twitter: @gideonrubin Facebook.com/LocalMarketLaunch Twitter: @LocalLaunch 14

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