Local Directgov programme overview

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Presentation given to the Local Directgov Community on 23 July 2010 talks about what the Local Directgov programme is all about.

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  • Severe weather spread across most of the country just before Christmas and Local authorities provided a journey from Directgov to their local page on weather using SAM (Local Directgov application). Most of interest was at a local level such as bin collections, school closures, etc. SAM contains links for all English Local authorities to over 240 services where appropriate.
  • 1 of 16 areas on the Directgov website – show screenshot on next page Home and community franchise – generally local government information, covers policy areas handled by communities and local government and other departments where relevant – this includes housing (buying a home, renting, council housing), things like how to report a faulty street light, council tax information and how to pay it (online or otherwise) A strong focus not on basic informational pieces, but information that really matters to citizens – eg applying for council housing, finding your tax band and paying your council tax, reporting abandoned cars and furniture, finding out about bin collections (direct links into the pages on their local government website with their specific procedures/how the citizen can report something), mortgage help (which crossed MOJ and CLG and info in the Money, Tax and Benefits section) Rigorous style guidelines and quality checks based on user testing and research to make sure that content is easy to read and understand – we became an accredited franchise in May this year. This meant that we had at least 2 accredited editors (passed an accreditation process that takes anywhere from 2 months to a year depending on progress and timing). This allows us to publish directly to the Directgov website, removing a step in the process for us of having everything checked through the central team and reduces the burden on the Quality Monitoring team within Directgov. Emphasis on closing many government and non-depart1,001 websites had closed as of 31 March 2010
  • Local Directgov programme overview

    1. 1. Local Directgov Programme overview
    2. 2. Local Directgov Programme <ul><li>We manage the Home and Community area of the Directgov website-our main priority is the convergence of information and services from central websites owned by Communities and Local Government to Directgov and Business Link </li></ul><ul><li>We contribute to the strategic development and operation of the Directgov and Business Link platforms and Programmes on behalf of Communities and Local Government and partners </li></ul><ul><li>We manage the Local Directgov application on the SAM platform </li></ul><ul><li>We work closely with Local Authorities </li></ul>
    3. 3. What is SAM? <ul><li>SAM (Service Application Matrix) hosts the Local Directgov application which takes customers from the Directgov website to the most relevant web page on their local council’s website in just four mouse clicks. </li></ul><ul><li>It holds a list of over 240 citizen-facing services that are provided by LAs in England. </li></ul><ul><li>It holds over 45 regulatory services (with 176 interactions) for LAs and competent authorities in England, Wales, Scotland and Northern Ireland for the Point of Single Contact project. </li></ul>Find My Nearest applications are also hosted by Directgov on the SAM platform including Neighbourhood policing, employment tribunals, wedding venues, register offices passport offices ….and the list is increasing . Most recently -Rdfa based pan government consultation database SAM is a pan government asset
    4. 4. Linking from Directgov to Local Authority service pages
    5. 5. Linking from Directgov to Local Authority service pages- <ul><li>Local Government Standards List (LGSL) </li></ul><ul><li>Local Government Interactions list (LGIL) </li></ul>
    6. 6. What we do on Local Directgov <ul><li>We provide an easy to use interface for councils to update their links (by spreadsheet, scheduled XML or via screen online), with support from the LDG team </li></ul><ul><li>We do regular checks to ensure links are relevant and working </li></ul><ul><li>We work with the central sites to maintain local links as central government information is converged. </li></ul><ul><li>We work with the central sites to promote local empowerment and seek ways to deliver real benefits to our key partners </li></ul><ul><li>We encourage councils to use SAM links to link up services on their websites to the websites of their neighbouring areas </li></ul><ul><li>We provide a regular newsletter giving updates on SAM and other relevant information </li></ul><ul><li>We collaborate with Local Authorities and Directgov on joint customer journeys </li></ul>
    7. 7. Collaborating on severe weather
    8. 8. Metrics for January 2010 30,252 (14.037 ) Find your local 16-19 prospectus 36,204 (28,257) Apply for a blue badge parking permit 40,529 (24,150) Apply to register on the electoral roll 45,673 Find out about road closures and diversions 52,623 (28,448 ) Pay your council tax 87,723 (42,809 ) Find out more about council tax 118,010 (41,371 ) Check your eligibility for council tax benefit 156,252 Get local information on services disrupted by severe weather 204,603 Find out about emergency school closures 260,330(108,865 ) Find out school term dates Requests (previous month) Service Name Top Ten SAM services (Citizen-facing)
    9. 9. Metrics for May 2010 23,929 Apply for a copy birth certificate 25,552 (25,376) Apply for a blue badge parking permit 30,141 (34,901) Find out about the electoral register 31,332 (36,111) Check your eligibility for council tax benefit 44,374 (86,224) Apply to register on the electoral roll 56,679 (52,524) Pay your council tax 60,890 (63,508) Find out more about council tax 66,636 Find out about election results 94,866 ( 98,195 ) Check your eligibility for housing benefit 156,638 (182,842) Find out school term dates Requests (previous month) Service Name Top Ten SAM services (Citizen-facing)
    10. 10. Annual Comparison
    11. 11. Who uses SAM links? <ul><li>Some example referrers (after Google and Directgov): </li></ul><ul><li>Labc.uk.com </li></ul><ul><li>Brent </li></ul><ul><li>Uk.ask </li></ul><ul><li>Moneysavingexpert.com </li></ul><ul><li>Schulferien.org </li></ul><ul><li>Benefity.org.uk </li></ul><ul><li>Findmyschool.co.uk </li></ul><ul><li>AOL search </li></ul><ul><li>BT search </li></ul><ul><li>Virginmedia search </li></ul><ul><li>Timesonline </li></ul><ul><li>Surrey CC </li></ul><ul><li>Hants CC </li></ul><ul><li>TalkTalk </li></ul><ul><li>Webarchive.nationalarchives.gov.uk </li></ul><ul><li>Shelter </li></ul>
    12. 12. How can partners use SAM links? <ul><li>Widgets developed by Directgov Innovate can be used by Local Authority partners </li></ul><ul><li>Web services are also available </li></ul><ul><li>Use of ‘single authority lookup links – used by Brent to link to neighbouring authorities for the same service </li></ul>
    13. 13. Brent example
    14. 14. Uses SAM redirects to link to Ealing’s service page
    15. 15. SAM and Open Data <ul><li>We are working with Open Data.gov to provide : </li></ul><ul><ul><li>Raw link data extracts </li></ul></ul><ul><ul><li>Single authority lookup spreadsheets </li></ul></ul><ul><ul><li>Access to database by web services </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Find My Nearest data – such as Passport agencies, wedding venues, employment tribunals etc </li></ul></ul>
    16. 16. Working with Local Authorities <ul><li>Work in background to align NHS Choices, Business Link and Directgov where possible to make it easier for Local Authorities (standards, consultation, etc.) </li></ul><ul><li>Working with Directgov, Business Link, Local Authorities and organisations such as LGComms, Local Government Delivery Council and Local Government Contact Council. </li></ul><ul><li>Look at how we can collaborate at a strategic level to ‘shape a deal’ which works for Local Authorities </li></ul><ul><ul><li>Re-use of public assets </li></ul></ul><ul><ul><li>Making customer journeys work </li></ul></ul><ul><ul><li>Sharing knowledge, skills, ideas </li></ul></ul><ul><li>Potential joint session with Customer Services for London to identify FAQs which you can’t answer but central sites could! </li></ul><ul><li>Make people aware of the opportunities to work with Directgov, Business Link and NHS Choices now including use of widgets and syndication </li></ul>
    17. 17. Home and Community Franchise <ul><li>One of 16 areas on the Directgov website </li></ul><ul><li>Customer-facing information related to local authorities, Community and Local Government and other departments </li></ul><ul><li>Focus on practical information for the citizen using straightforward language </li></ul><ul><li>An accredited franchise – follows rigorous style guidelines and quality checks, can make changes more quickly </li></ul><ul><li>Current priority is convergence </li></ul>
    18. 21. Get in touch… <ul><li>Sheenagh Reynolds </li></ul><ul><li>Home & Community Franchise Director </li></ul><ul><li>[email_address] </li></ul><ul><li>07787 400610 </li></ul><ul><li>Louise Russell </li></ul><ul><li>Local Directgov Programme Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>07787 400611 </li></ul><ul><li>Anna Fenston </li></ul><ul><li>Home & Community Franchise Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>030 344 44187 </li></ul><ul><li>Local Directgov </li></ul><ul><li>[email_address] </li></ul><ul><li>Don’t forget to sign up for info4local alert service to keep in touch with central government </li></ul><ul><li>http://www.info4local.gov.uk </li></ul>

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