Digital Strategy Delivering digital by default Felicity Shaw Head of Policy, Digital Delivery Government Digital Service
Martha Lane Fox Review <ul><ul><li>“ Revolution not evolution” for digital public services – delivering Martha Lane Fox re...
Government Digital Service <ul><ul><li>Agreement by PEX(ER) to all recommendations </li></ul></ul><ul><ul><li>New Governme...
Government Digital Strategy “ Digital by Default” government services All existing and future services to be designed firs...
How will we make digital the default setting? <ul><ul><li>Improve the customer’s experience  </li></ul></ul><ul><ul><li>Im...
Improve the Customer’s Experience <ul><li>Make it easier for customer’s to transact on line with government by: </li></ul>...
Improve the technology <ul><ul><li>Single brand for Government digital services  </li></ul></ul><ul><ul><li>Seamless user ...
Deliver tangible benefits <ul><ul><li>Improved and easier experience for customers – incentivise them to use digital servi...
What does it mean for Local Government? <ul><ul><li>Should replicate this approach in delivering local services </li></ul>...
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Digital Strategy - Delivering digital by default (Cabinet Office UK 2011)

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This are the presentation slides by Head of Policy for Digital Delivery at the Cabinet Office, Felicity Shaw; about the digital strategy devised based on Martha Lane Fox's report. It does talk about how this impacts local government. Have a look and tell us what you think about the digital strategy.

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Digital Strategy - Delivering digital by default (Cabinet Office UK 2011)

  1. 1. Digital Strategy Delivering digital by default Felicity Shaw Head of Policy, Digital Delivery Government Digital Service
  2. 2. Martha Lane Fox Review <ul><ul><li>“ Revolution not evolution” for digital public services – delivering Martha Lane Fox recommendations </li></ul></ul><ul><ul><li>Make Directgov the front end for all departments‘ online services, with the teeth to mandate cross Government solutions, set standards and force departments to improve citizens' experience of key transactions </li></ul></ul><ul><ul><li>Create a marketplace for digital services, including mandating the development and opening up of (APls) </li></ul></ul><ul><ul><li>A new model for government publishing, including control of the overall user experience move to a single domain for government </li></ul></ul><ul><ul><li>A new CEO for Digital in the Cabinet Office should have absolute authority over the user experience across all government online services and the power to direct all government online spending. </li></ul></ul>
  3. 3. Government Digital Service <ul><ul><li>Agreement by PEX(ER) to all recommendations </li></ul></ul><ul><ul><li>New Government Digital Service to deliver digital strategy </li></ul></ul><ul><ul><li>All services digital by default, supported by assisted digital approach </li></ul></ul><ul><ul><li>Developing alpha site of single domain for Government </li></ul></ul><ul><ul><li>Putting user at the heart of service design and delivery </li></ul></ul>
  4. 4. Government Digital Strategy “ Digital by Default” government services All existing and future services to be designed first and foremost for digital delivery. The Digital Government Service will establish and assure delivery of a clear roadmap of services to move to ‘digital by default’ Assisted digital Ensure ‘digital by default’ is a reality by driving and supporting measures in place to provide support to those challenged by the use of digital only services Single Online Service from government A single URL from government for all online services. Business services currently provided by Businesslink will be integrated into the single domain service. Distributed services (Open APIs) All transactions and information services available for delivery through a newly created market place with accredited partners, including charities, social enterprises, private companies and employee-owned co-operatives to compete to offer people high quality digital services to their communities; Service Performance Measurement Identify and implement consistent industry standard metrics to assess the quality of online information and transaction services Quality assurance of transaction and information services All government services to be delivered to clear standards and measured consistently, with performance metrics published and fully transparent Seamless integrated experience All services to achieve a seamless high quality experience fully integrating face to face and other necessary non digital engagement Digital engagement with government Consistent high quality approach to government’s digital engagement with citizens and businesses, including use of rating and comment services, social media and networks etc. Effective Commissioning Commission the most appropriate digital service (content and / or transaction) from the one or a range of partners that best meet the user’s needs at lowest cost.
  5. 5. How will we make digital the default setting? <ul><ul><li>Improve the customer’s experience </li></ul></ul><ul><ul><li>Improve the technology </li></ul></ul><ul><ul><li>Deliver tangible benefits </li></ul></ul>
  6. 6. Improve the Customer’s Experience <ul><li>Make it easier for customer’s to transact on line with government by: </li></ul><ul><ul><li>Single integrated online service – under Directgov </li></ul></ul><ul><ul><li>Making it simpler and better to transact with government on line </li></ul></ul><ul><ul><li>Improving transactions to encourage online completion </li></ul></ul><ul><ul><li>Make services available where people want to use them </li></ul></ul>
  7. 7. Improve the technology <ul><ul><li>Single brand for Government digital services </li></ul></ul><ul><ul><li>Seamless user services </li></ul></ul><ul><ul><li>Sharing content and open up services </li></ul></ul><ul><ul><li>Use of new technologies e.g. Mobile for services </li></ul></ul><ul><ul><li>An agile, flexible approach to digital services – a new approach to IT contracts </li></ul></ul>
  8. 8. Deliver tangible benefits <ul><ul><li>Improved and easier experience for customers – incentivise them to use digital services </li></ul></ul><ul><ul><li>Savings for Government – incentivise service providers to deliver better services </li></ul></ul>
  9. 9. What does it mean for Local Government? <ul><ul><li>Should replicate this approach in delivering local services </li></ul></ul><ul><ul><li>Significant savings to be made by reducing duplication of websites/services </li></ul></ul><ul><ul><li>Need for co-ordination and sharing of expertise between LA’s to benefit from opportunities </li></ul></ul><ul><ul><li>Citizens see “Government” as the brand – so we all need to offer a good service </li></ul></ul><ul><ul><li>What can we do to help you? </li></ul></ul>

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