DirectGov - c 120 seconds GOV.UK - c 80 seconds 100,000 days a year
But what is a user need? And how do you work out what the needs of your users are?
These 3 simple lines help you think about 1 who the user is 2 what the action is 3 why the user wants to do the action
GOV.UK uses a simple formula. As a blank, I want to blank so that I can blank.
So for example, “As a self-employed person, I want to file my tax return so that I can avoid nasty fines.”
Here’s a reason why you should keep things short and simple: Most people read webpages in an F-shape pattern. Ie they read the top few lines, then scan down, looking at the beginnings of lines and subheadings By halfway down the page, they’ve stopped reading!
To deal with this style of reading… (see slide)
Introduction to GOV.UK and user needs
How did we get here?
In 2004 the
web went from
but it’s time to
move on again
The web is now mainstream
Users expect high quality
And businesses know how to