Walsall Council’s social media journey | Dan Slee | London | December 2012

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  • 1. Walsall Council’s social media journey Dan Slee Walsall Council Really Useful Day December 2012 http://flic.kr/p/aDenpC
  • 2. In 1982...
  • 3. Greetings from Brisbane
  • 4. In 2012...
  • 5. Our first social media strategy...
  • 6. One ring to rule them all http://flic.kr/p/5yhUEp
  • 7. “Organisations don’t tweet. People do.” - Euan Semple
  • 8. A human face...
  • 9. A human face...
  • 10. A human face...
  • 11. Morgan Bowers, countryside ranger
  • 12. Morgan Bowers, countryside ranger Oedemera nobilis This little guy is imaginatively named the Thick Legged Flower Beetle... wonder why? Found on the Beacon Way on Chapel Lane near Merrions Wood, Walsall.
  • 13. #Walsall24
  • 14. #Walsall24 70 profiles in 11 platforms
  • 15. Put emergency planning into your social media strategy...
  • 16. Twitter
  • 17. Twitter 6.2m unique UK users March 2012 Source: UKOM / Neilson
  • 18. Twitter 6.2m unique UK users March 2012 Source: UKOM / Neilson @pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is. Very not on fire.”
  • 19. Twitter 6.2m unique UK users March 2012 Source: UKOM / Neilson
  • 20. March 2012 Source: UKOM / Neilson
  • 21. Be social in a crisis 1. Create or spot an authoritative voice on Twitter.http://flic.kr/p/6YVLJr 2. Share it. http://flic.kr/p/6YVLMp
  • 22. 11 golden rules for social media in an organisation...
  • 23. 44 1 http://flic.kr/p/6ZxFLc Be a helpful gatekeeperBe a helpful gatekeeper
  • 24. 44 2 Use the language of the platformUse the language of the platform http://flic.kr/p/2utcz
  • 25. 44 3 Gently remind people there’s a code of conduct Gently remind people there’s a code of conduct http://flic.kr/p/9t5K9q
  • 26. 44 4 Be humanBe human http://flic.kr/p/nf4q1
  • 27. 44 5 Be transparentBe transparent http://flic.kr/p/2UvgKQ
  • 28. 44 6 Be politeBe polite http://flic.kr/p/3JRr6h
  • 29. 44 7 Be connectedBe connected http://flic.kr/p/8ay13B
  • 30. 44 8 It’s about conversationIt’s about conversation
  • 31. 44 9 Don’t let comms hog the sweetie jar Don’t let comms hog the sweetie jar
  • 32. 44 10 It’s okay to be a digital native It’s okay to be a digital native
  • 33. 44 11 ExperimentExperiment http://flic.kr/p/5j78nv
  • 34. In conclusion...
  • 35. Thank you. Dan Slee Email: sleed@walsall.gov.uk Blog: www.danslee.wordpress.com Twitter: @danslee Any questions?