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Google Analytics Advanced Segments and Custom Reporting

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Using Google Analytics Advanced Segments and Google Analytics Custom Reporting

Using Google Analytics Advanced Segments and Google Analytics Custom Reporting

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  • 1. Welcome to Real Insights with Google Analytics Segments Hosted By Presentation By local-ventures.com Nov. 6, 2013 #RealInsights
  • 2. Google Analytics Advanced Segments and Custom Reporting Jeff Staub COO Virante, Inc. @jeffstaub Event Hosted By: Local-Ventures
  • 3. Google Analytics Custom Reports Google Analytics Advanced Segments Event Hosted By: Local-Ventures
  • 4. Google Analytics Advanced Segments What‟s so great about Advanced Segmentation?  View data from only the traffic sources that interest you Apply custom reports to only particular traffic sources Performance decisions about particular marketing initiatives Allows you to compare different marketing channels Event Hosted By: Local-Ventures
  • 5. Google Analytics Advanced Segments Sample Custom Segments Only those visitors which converted - Use these metrics as a target for all your campaigns - Time on site, pages per visit, key pages Only those visitors from Social Media - Twitter, Facebook, Google+ Only visits from particular geographic locations - Allow you to focus on those regions with sales efforts Only visits that landed on a particular page and converted - Use these as target metrics for all your campaigns Event Hosted By: Local-Ventures
  • 6. Google Analytics Advanced Segments How to Set up Custom Segments Event Hosted By: Local-Ventures
  • 7. Google Analytics Advanced Segments This opens the Advanced Segments Screen All built-in, custom and starred segments can be easily applied from here This is also where you create your own or import from a gallery! Event Hosted By: Local-Ventures
  • 8. Google Analytics Advanced Segments Options when creating new segments Event Hosted By: Local-Ventures
  • 9. Google Analytics Advanced Segments The Conditions tab is where true custom reports are made Event Hosted By: Local-Ventures
  • 10. Google Analytics Advanced Segments Apply up to 4 segments simultaneously! Event Hosted By: Local-Ventures
  • 11. Google Analytics Advanced Segments The resulting reports gives you glorious color coded data! Event Hosted By: Local-Ventures
  • 12. Google Analytics Advanced Segments Creating a Custom Segment Start by clicking “Create new Segment”! Event Hosted By: Local-Ventures
  • 13. Google Analytics Advanced Segments Name the New Segment Example: “My Totally Boss Segment” Event Hosted By: Local-Ventures
  • 14. Google Analytics Advanced Segments Choose a Segment Category Standard Categories •Demographics •Technology •Behavior •Date of First visit •Traffic Sources •Ecommerce Advanced Categories •Conditions •Sequences Event Hosted By: Local-Ventures
  • 15. Google Analytics Advanced Segments Standard Segment Types Demographics – Segment your visitors by age, gender, language, affinity category, and location. *Note that some of this information requires a change to the standard Google Analytics code. Technology – Options include operating system, browser, screen resolution, device category and mobile variables. Event Hosted By: Local-Ventures
  • 16. Google Analytics Advanced Segments Standard Segment Types Cont. Behavior – Look at visitors by how often they visit, days since last visit, transactions, and visit duration. Date of First Visit – Segment by when users first visited Traffic Sources – Filter segments by campaign, medium, source and keyword. Ecommerce – Segment users by revenue, days to transaction, product, and product category Event Hosted By: Local-Ventures
  • 17. Google Analytics Advanced Segments Advanced Segment Types Conditions – This segmentation allows you to create custom views based on your specific needs. You can create segments based on a wide variety of variables and even exclude particular types of traffic as well as create „And / Or‟ multi-level conditions. Event Hosted By: Local-Ventures
  • 18. Google Analytics Advanced Segments Advanced Segment Types Sequences – Allows you create multi-step segments in order to view metrics of only those users following a particular pattern of your choosing. Event Hosted By: Local-Ventures
  • 19. Google Analytics Advanced Segments Edit and Share! You can also edit, copy, share and delete any of the custom segments you make. In order to share you simply click on „Share‟ and a URL will be made which you can share via email or IM. Event Hosted By: Local-Ventures
  • 20. Google Analytics Advanced Segments Crowd Sourcing your Advanced Segments •Currently there are 22 built-in segments •If these are not sufficient for your needs you can import from a gallery! Event Hosted By: Local-Ventures
  • 21. Google Analytics Advanced Segments Gallery Imports •Search •Sort •Filter by Rank •Filter by Category Event Hosted By: Local-Ventures
  • 22. Google Analytics Advanced Segments Gallery Imports 1. Select a segment from the gallery 2. Google Analytics will import all the Advanced Segments and Custom Reports directly into your account! Event Hosted By: Local-Ventures
  • 23. Google Analytics Advanced Segments There are literally thousands of different variations of advanced segmentation which can help you make better decisions and gain greater insight into the quantity and quality of traffic to your website. Some examples to try: • Create a segment that only tracks social media like Twitter, Facebook, and Google+ • Create a segment that only tracks Google organic traffic and compare that to a segment that only tracks Bing organic traffic • Create a segment to track only email marketing efforts Event Hosted By: Local-Ventures
  • 24. Google Analytics Custom Reports Google Analytics Custom Reports Event Hosted By: Local-Ventures
  • 25. Google Analytics Custom Reports Custom Reporting in Google Analytics Custom Reports Allow you to create, edit and share reports specific to your individual needs. You can create reports that include virtually any of the metrics available in Google Analytics. Some possible combinations may be: •City and Browser •Visits, Pageviews, and Bounce rate •Landing Page, Keyword and Location •Mobile Visits, Average Download Time Event Hosted By: Local-Ventures
  • 26. Google Analytics Custom Reports Some Definitions In order to create a custom report you will need to specify at least one dimension and one metric. Dimensions: “Describe Data” –-visits, visitors, pages, products, and events -Examples are Visitor Type, Source, Page Title, and Product SKU Metrics: “Measure Data” – -These are numeric measurements. -Examples are Pageviews, transactions, number of visits Note there are some metrics and dimensions which can‟t be paired! - Google has a list of valid dimension-metric combinations. Event Hosted By: Local-Ventures
  • 27. Google Analytics Custom Reports Making Custom Reports To begin making custom reports click on the „Customization‟ tab in the orange navigation. Event Hosted By: Local-Ventures
  • 28. Google Analytics Custom Reports Making Custom Reports Next you will click on the „New Custom Report‟ tab Event Hosted By: Local-Ventures
  • 29. Google Analytics Custom Reports Next you will name the new report Name the tab of the report Choose a metric (click add metric) - Examples: Page per Visit, Average Duration, Screenviews Choose a dimension (click add dimension) - Examples: Browser, Exit Page, Session Duration Choose a filter (optional) Select view options (optional) Event Hosted By: Local-Ventures
  • 30. Google Analytics Custom Reports Making Custom Reports You have options to edit, copy, share, and delete You can add multiple tabs to make seeing custom views more efficient Example: One tab for organic, one for paid and one for social. Filters allow you include or exclude any particular dimension Example – Exclude visits from Ask.com Event Hosted By: Local-Ventures
  • 31. Google Analytics Custom Reports Just like Custom Segments you are able to Import from Gallery! This is a great way to get started with Custom Reports Recommend Gallery Reports: Occam‟s Razor Awesomeness New Google Analytics User Starter Bundle Event Hosted By: Local-Ventures
  • 32. Google Analytics Custom Reports Making Custom Reports To get familiar with creating custom reports and advanced segments first import some from the gallery then click edit to see how they were set up. Then add any new dimensions and metrics you like! You can always delete custom reports and advanced segments and start over! Happy Analyzing! Event Hosted By: Local-Ventures
  • 33. Google Analytics Advanced Segments and Custom Reports Advanced Segments http://cutroni.com/blog/2013/07/16/google-analytics-segmentation/ http://analytics.blogspot.com/2013/07/re-imagining-segmentation-in-analytics.html Custom Reports https://support.google.com/analytics/answer/1033013?hl=en&ref_topic=1012046 https://support.google.com/analytics/answer/1151300?hl=en&ref_topic=1012046 https://support.google.com/analytics/answer/1033015?hl=en&ref_topic=1012046 General Analytics Blogs http://www.kaushik.net/avinash/ http://analytics.blogspot.com/ http://www.lunametrics.com/blog/ Event Hosted By: Local-Ventures
  • 34. Questions? Visit www.virante.org Event Hosted By: Local-Ventures

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