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Similar to 1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication
Similar to 1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication (20)
1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication
- 1. LOC-AID Technologies
1+1=3 Combining IP Intelligence and
Mobile Network Location for
Authentication
September 27, 2012
San Francisco, CA
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 1
- 2. Locaid is Location-as-a-Service
Locaid Locates Every Device On Every For Any
Network Location Need
Locaid runs the Locaid finds any Locaid reaches 365M Locaid delivers
largest LaaS connected device on devices. ubiquitous location.
gateway to mobile the network including No app to download. Indoors and out.
carrier networks desktops, laptops, No user action needed. Geofencing, IP
and internet . consoles, tablets, Any device. Location, WiFi, SMS,
telematics and m2m Anywhere. Global coverage,
devices. Landlines, and
location analytics.
The world’s first and largest
LaaS company
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 2
- 3. One API for Any Location Source
LOCATION-AS-A-SERVICE
Landline Global Cell-ID Carrier Cell-ID + aGPS IP Location WiFi (BSS ID & MAC)
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 3
- 4. What is Geo IP Location?
• Location and other important
information can be gleaned by a web
user’s IP (Internet Protocol) address.
• Location information about the
connection, such as lat/long, state, zip
code can be provided in real-time
• Geo IP location works with all web
browsers, is non-invasive, does not
involve cookies or violate any privacy
regulations.
• It works because a unique identifier is
assigned to any device (computer,
Xbox, smartphone) connected to the
Internet. It is a “connection address.”
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 4
- 5. IP Location
• Locate a device via an IP address down
to the ZIP code level. IP address data
IP Intelligence
is embedded in firewalls, ad servers,
routing, mail systems, web sites, etc.
• In addition to location information
(country, state, city, ZIP and lat/long)
Locaid IP Location delivers DMA,
connection type, IP Routing type,
carrier and other data
• We also offer Anonymizer status and
User Type information
• Available as a webservice. One API
that can locate any device connected
to the Internet (desktop, laptop,
tablet, smartphone, etc.)
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 5
- 6. What Can You Find Out About an IP Address?
• This is my home IP address. It does
IP address = 69.228.195.68
• Continent: North America
not reveal any personal information
• Country: US (CPNI).
• State: California
• City: Saratoga
• But you can glean much from this data.
• Zip Code: 95070 I am located in California, in Saratoga.
• Area Code: 408 You also know my zip code, area code
• Time Zone: UTC/GMT -8 hours and DMA.
• Latitude/Longitude: 37.263 / -122.021
• DMA: 803 • You also know that I use DSL (but that I
• MSA: 41940 didn’t pay for the really fast version).
• ASN: 4355 But I still can view rich media.
• ISP: AT&T Internet Services
• Top Level Domain: .net • You also know that I am not using an
• Second Level Domain: PacBell anonymous proxy – that I am not
• IP Routing Type: Fixed
trying to deliberately hide my location.
• Connection Type: DSL
• Connection Speed: Medium
So I am probably not a fraudster.
• Anonymizer Proxy in Use: No
• If I was connected from a Global 1000
company, or major institution, you
could also identify my industry code
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 6
- 7. 1 + 1 = 3 Two-Factor Location Authentication
+
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 7
- 8. What can you do with Locaid IP Location?
• Create relevance with site visitors, drive revenue for online
marketing, ensure content is delivered to right areas.
• Marketing and Advertising
‒ Redirect web pages based on visitor’s location
‒ Web traffic analytics
‒ Geo targeting for increased sales and click-through
• Compliance and Authentication
‒ Detect and prevent password sharing or abuse of service
‒ Card Not Present, detect and reduce credit card fraud
‒ Filter access from countries you do not do business with
‒ Gaming regulatory compliance
‒ Digital rights management (DRM)
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 8
- 9. Use Case: Visitor Risk Profiling
• Location specific risk (e.g. countries)
• Risky connection types (e.g. satellite, dial-up, anonymizers)
• Risky domain information (e.g. risky ISP, unsafe domains)
• IP location compared to registered or shipping address
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 9
- 10. IP Use Case: Real-Time Risk Detection
• Impossible travel
• Surge in connections from one location/ISP or account
• Unusual time for location
Nov 10 2009 3:41:34 rogers cable
Nov 10 2009 3:41:44 primatel
Nov 10 2009 3:42:01 safelink internet
Nov 10 2009 3:42:21 alcatel canada
Nov 10 2009 3:42:24 safelink internet
Nov 10 2009 3:43:06 safelink internet
Nov 10 2009 3:43:09 rogers cable
Nov 10 2009 3:43:14 safelink internet
Nov 10 2009 3:43:25 safelink internet
Nov 10 2009 3:43:28 safelink internet
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 10
- 11. IP Use Case: Anomalous Behavior Detection
• Current location vs. historical locations
• Change in ISP
Nov 10 2009 perry sympatico
Nov 14 2009 perry sympatico
Dec 22 2009 perry sympatico
Jan 09 2010 perry sympatico
Jan 10 2010 perry sympatico
Feb 21 2010 perry sympatico
Mar 01 2010 perry sympatico
Mar 30 2010 perry sympatico
Apr 03 2010 perry sympatico
Apr 07 2010 perry at&t wireless
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 11
- 12. Additional Capabilities from IP Location
• Reduction of false positives
‒ Consistency
More important than getting a city name correct
Critical when comparing current behavior to past
Obtained by using lat/long instead of city, ASN instead of ISP
‒ Confidence Factors
Low confidence data can cause false positives
‒ Accuracy
• Advanced data
‒ Combinations of data
30 miles intra-country is different from 30 miles across a border
‒ Network Characteristics
• Relevant human-readable data
‒ Customer service representatives need data when talking to customers
• Forensic Analytics
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 12
- 13. 1 + 1 = 3 Two-Factor Location Authentication
+
• Fast • Accurate
• Inexpensive • Reliable
• Extensive information • Produced in “real time”
Select individual or multiple location services based on the use
requirements. The extensive information contained in the fast and
inexpensive IP data can be used to determine whether to add or substitute
Network Mobile Location data.
Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 13