Location-Based Services Industry Stats 2013

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Locaid has gathered the latest research in Location-based services statistics and analtyics into one convenient presentation.

Locaid is the world’s largest LaaS (Location-as-a-Service) company. Locaid runs “location in the cloud” with the most robust, privacy-protected, Omni-Location™ platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly.

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  • Location Matters. This is a story about a platform.Locaid enables many of the apps you use and the companies you interact with every day to harness the power of mobile location data.That small, sleek, easy to use, powerful device in your pocket or purse id portable. It travels with you ever you go.You use your phone for maps and directions. When you search for something, it’s locally relevant. You can use it to keep tabs on your kids, your favorite brands can use it to send you offers when you walk by their store. Businesses can track their workers and assets. And as you will see, these little devices can do a whole lot more, when you are able to tap into the power of location.We bring the power of location to companies everywhere.The past four years at Locaid have been wildly exciting. We created an platform just as two gases were forming to ignite a Big Bang. Mobile computing and cloud computing. Since 2009, we’ve worked with thousands of developers to integrate our location platforms into their apps and operations. Today our services have been added by some of the largest companies in mobile, and our company processes more location traffic than any Location-as-a-Service company in the world.I am going to share a story of how we built this platform, how it is changing our lives, and how it will improve your life in the years to come.It is the story of Locaid. The tale of Why Location Matters.
  • Location-Based Services Industry Stats 2013

    1. 1. Location-as-a-Service Industry Stats November 2013 © 2013 Locaid Technologies, Inc. Intellectual Property. All rights reserved. Locaid, the Locaid logo and all other Locaid marks contained herein are trademarks of Locaid Intellectual Property. All other marks contained herein are the property of their respective owners.
    2. 2. Location is a $17B industry Total Revenue ($B) 54 Geo-applications & devices Location-based geo-data • • • 175 17 200 $70.2 B 375K Develops and manufactures devices and software for creating, visualizing, sharing, and analyzing geographic information Collects, manages, and distributes spatial information and imagery Provides navigational aides and other location- finding services Location data and apps Source: Boston Consulting Group, Dec 2012 Jobs (K) Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 2
    3. 3. Location-Based Services Growth  Almost one fifth (19%) of the world’s six billion mobile users are already using LBS. Navigation via maps and GPS is currently the most popular application, used by 46%.  One in five (22%) of LBS users are using applications designed to help them find their friends nearby.  26% use the technology to find restaurants and entertainment venues  Transportation: 19% check public transport schedules, and 8% use them to book a taxi  74% of smartphone owners use location-based services. Source: Mobile Life Study, April 2012 Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 3
    4. 4. Emerging LBS Markets Source: ABI Research, 2013 Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 4
    5. 5. Internet of Everything (IoE) growth Source: ABI Research, 2013 Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 5
    6. 6. More connected devices than people Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 6
    7. 7. And those devices are mobile 9 in 10 Connected Devices Projected to be Mobile by 2017 Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 7
    8. 8. Roles of LBS in digital life A 2013 survey by the Pew Research Center’s Internet Project sheds light on two major aspects of how location figures in digital life: 1. Many people use their smartphones to navigate the world: 74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location. 2. There is notable growth in the number of social media users who are now setting their accounts to include location in their posts. Among adult social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location in their posts, up from 14% who said they had ever done this in 2011 3. Some 12% of adult smartphone owners say they use a geosocial service to “check in” to certain locations or share their location with friends. A plurality of these geosocial service users (39%) say they check into places on Facebook; 18% say they use Foursquare and14% say they use Google Plus, among other services. Source: Pew Internet & American Life Project, September 2013 Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 8
    9. 9. Several large verticals are driving growth. MOBILE M-COMMERCE M-BANKING 75% of Promos 1B Customers M-GAMING M-LOTTERY M-MARKETING $100B Market 18B Tickets >100% Increase in Budgets HOUSEHOLDS M2M OPERATIONS 800M WiFi Connections 1.7B Devices 75% 6B Devices LANDLINE 6B Devices COMPUTERS 600M Phones TABLETS 5B Connected THINGS 170M units 10B Connected HOTSPOTS Location-based transactions and use by 2017. 10M WiFi Hotspots Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 9
    10. 10. Locaid Technologies To get access to the Location-Based Stats for each vertical, email ktoth@loc-aid.com to get the rest of the slides Locaid Technologies facebook.com/locaid @locaid Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 10

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