Changing corporate marketing with enterprise social networks v2a eng

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Changing corporate marketing with enterprise social networks at 3rd Digital Media Seminar - June 2011 - Barcelona
Luis Font - CEO - Zyncro

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  • Then Joe discovered Zyncro enterprise social platformWith Zyncro, employees have a secure social intranet to collaborate and communicate on working documents, daily tasks, and projects. All in just one place
  • Big consulting failures,designing is based on IT people gathering requirements and programming with expensive toolsWinners will have less features... feature war is over base camp, Twitter, and many other...Choose your features very carefully : killer features win the battle
  • Remote and mobile workers are always updated with the latest news in the companySales teams stay connected, exchanging experiences, advice, and opportunitiesZyncro saves them time and endless meetings to work on presentations, get answers to questions and feedback from documents
  • Remote and mobile workers are always updated with the latest news in the companySales teams stay connected, exchanging experiences, advice, and opportunitiesZyncro saves them time and endless meetings to work on presentations, get answers to questions and feedback from documentsNew ways of performance compensations are cominginternal microblogging postingmore presentations sharingmore usefull answers
  • Changing corporate marketing with enterprise social networks v2a eng

    1. 1. Changing Corporate Marketing with Enterprise Social Networks<br />Luis Font<br />CEO<br />@Zyncro – English<br />@lluisfont<br />
    2. 2. What exactly is happening? <br />2<br />
    3. 3. You are exposed!<br />United Breaks Guitars<br />...but you can fix it<br />KLM Flight to Miami<br />3<br />
    4. 4. ...And what is happening in companies? <br /><ul><li>Intranet 1.0: possibly several useful things, but boring, little use, and not very user-friendly
    5. 5. Shy business use of social networks, very little in B2B
    6. 6. Only consumer-oriented companies use B2C social networks
    7. 7. Social media in good form: bloggers confirm that they are the 5th power
    8. 8. Twitter incites democratic revolution, but some companies hardly use it</li></ul>4<br />
    9. 9. Do we inform? Should we collaborate?<br />5<br />
    10. 10. ...And it gets even worse<br />Generation Y is joining the company…<br />6<br />
    11. 11. Convergence<br />Web 2.0 is in your pocket!<br /> by Nobi San 200,000 Twitter followers: the most famous technology blogger in Japan<br />Intranet 2.0<br />Enterprise<br />2.0<br />Non-social<br />Software<br />?<br />Legacy 1.0<br />7<br />
    12. 12. Everything will be Social<br />all over the world and<br />integrated with everything else<br />8<br />
    13. 13. Now you’re managing two companies:<br />your business as usual<br />and <br />your brand-new <br />online publishing company<br />9<br />
    14. 14. Everything will become Social...<br />10<br />
    15. 15. What are we making Social?<br /><ul><li>Games
    16. 16. Intranets, sorely needed
    17. 17. Extranets, especially if dealing with clients
    18. 18. Project management
    19. 19. CRM… A social CRM sounds good
    20. 20. ERP
    21. 21. Business intelligence
    22. 22. And much more...</li></ul>11<br />
    23. 23. And what else? <br /><ul><li>Social crowdsourcing
    24. 24. Online reputation
    25. 25. Social client/user communities
    26. 26. Social product management
    27. 27. Social product engineering</li></ul>12<br />
    28. 28. Over the next 5 years <br />the majority of companies will have a Corporate Social Network<br />13<br />
    29. 29. This Revolution will NOT be led by IT<br />14<br />
    30. 30. Does the CIO need to know about marketing?<br />Does the CMO need to know about technology?<br />YES, in both cases<br />According to Silvia Bassi<br />President Now!Digital Business Ltda (IDG Brasil)<br />15<br />
    31. 31. We need new profiles...<br /><ul><li>From Community Manager to Digital Strategist
    32. 32. From Programmer to Development & Usability Engineer
    33. 33. From Content Manager to Digital Content Strategist & Designer
    34. 34. From Usability Engineer to Usability/Understandability Designer</li></ul>16<br />
    35. 35. And they will be in the Cloud: Public or Private<br />17<br />
    36. 36. Will there be a battle? <br />Smes and self-employed<br />Consultants from <br />large companies<br />Productivity fanatics <br />Digital<br /> illiterate<br />convertibles<br />Work teams<br />FRIENDS<br />FOEs<br />young PROFEsSIONALS<br />Those who never participate<br />Modern IT Managers<br />Very technical technicians<br />Early adopters<br />It directors who <br />have kidnapped the company <br />Directors<br /> with business vision<br />18<br />
    37. 37. Who will lead it?<br /><ul><li>Top management
    38. 38. Departmental leaders
    39. 39. Human Resources
    40. 40. Marketing</li></ul>19<br />
    41. 41. Large groups of people are smarter than an elite few, <br />no matter how brilliant<br />A crowd is better at solving problems,<br />fostering innovation, coming to wise decisions,<br />even predicting the future.<br />James Surowiecki, author of “The Wisdom of Crowds”<br />
    42. 42. Business benefits<br /><ul><li>Greater information
    43. 43. Greater collaboration
    44. 44. Greater productivity
    45. 45. Fewer emails
    46. 46. Knowledge management
    47. 47. Sense of belonging
    48. 48. New salary models
    49. 49. Motivation</li></ul>21<br />
    50. 50. 22<br />
    51. 51. 23<br />
    52. 52. The Future is Social<br />Join it now!<br />Just register at www.zyncro.com<br />24<br />
    53. 53. www.zyncro.com<br />
    54. 54. Food for Thought<br /><ul><li>Enterprise 2.0: blog.zyncro.comen.blog.zyncro.com
    55. 55. Implementing Enterprise 2.0: Ross Dawson
    56. 56. Book: Implementing Enterprise 2.0: A Practical Guide To Creating Business Value Inside Organizations With Web Technologies
    57. 57. Crowdsourcing Examples: OpenInnovators List
    58. 58. The Wisdom of Crowds: Book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that he argues are often better than could have been made by any single member of the group.
    59. 59. Enterprise Social Network ROI</li>

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