“How To Dominate Your Market Online”How To Double Your Business In 90 Days Using The InternetBy Lloyd Smith<br />1<br />ww...
You Will Leave With…<br />Why companies without a strong online presence will be left behind, even if in a “traditional” b...
You Will Leave With…<br />The 4 Best “Places” to be found online.<br />And how to be found there (my best secrets).<br />T...
Your Customers Are Looking For You Online<br />Over 1 BILLION Local Searches performed online EVERY month!!  (And growing ...
Can They Find You?<br />2 out of 3 people use Google to find businesses online.<br />What you think they search for?    (v...
What Do They REALLY Search For?<br />Key Words<br />If in moving business = “Moving Company”<br />too generic<br />competi...
Example “Dallas Mover”<br />www.Local-Social-Mobile.com<br />7<br />“Dallas Mover”<br />Adding “ing” = 4 times more traffi...
Can They Find You?<br />According to numerous studies, here’s where people click…<br />#1 ranked Site gets 41% of the clic...
Are They Buyers?<br />Lookey Loo’s!!<br />Some searches are Lookey Loo’s,some searches are BUYERS.<br />What if you knew t...
Example “Dallas Mover”<br />www.Local-Social-Mobile.com<br />10<br />Mover and Movers = 80%<br />They want to hire a mover...
The Solution…<br />4-Point Online Market Domination <br />www.Local-Social-Mobile.com<br />11<br />
Online Local DOMINATION<br />You become THE #1 AUTHORITY ONLINE for your market.<br />Right now, you are not even close to...
Online Local DOMINATION<br />After, you are EVERYWHERE…<br />In “Local Search”, “Natural Search”, “PPC”, and your “Content...
How To Make It Happen For You<br />www.Local-Social-Mobile.com<br />14<br />
“Local” Search<br />www.Local-Social-Mobile.com<br />15<br />
“Local” Search<br />www.Local-Social-Mobile.com<br />16<br />Get listed in the Big 3<br />Google Local <br />Yahoo Local<b...
Three “Local Search” Secrets<br />www.Local-Social-Mobile.com<br />17<br />Use Your Keywords<br />Get Listed in Local Dire...
“Normal” Search<br />www.Local-Social-Mobile.com<br />18<br />
“Normal” Search<br />Use Your Keywords<br />Keywords in your site’s…<br />Title tags, meta tags, header tag, image “alt ta...
“Content” Results<br />www.Local-Social-Mobile.com<br />20<br />
“Content” Results<br />www.Local-Social-Mobile.com<br />21<br />Google LOVES Web 2.0 content sites…<br />Online Videos (Yo...
Example Online Video<br />www.Local-Social-Mobile.com<br />22<br />
www.Local-Social-Mobile.com<br />23<br />
PPC (Pay-Per-Click)<br />www.Local-Social-Mobile.com<br />24<br />
PPC (Pay-Per-Click)<br />www.Local-Social-Mobile.com<br />25<br />The others are free, this costs money.<br />You’re ad on...
Geo-Targeting Your Ads<br />www.Local-Social-Mobile.com<br />26<br />“I need a plumber”<br />Google knows where they are l...
BIG Money When You Dominate Your Market Online<br />27<br />www.Local-Social-Mobile.com<br />
The “Movers” Market For 1 City<br />28<br />www.Local-Social-Mobile.com<br />
LOTS Of DAILY Traffic…<br />29<br />www.Local-Social-Mobile.com<br />
Of People Looking To BUY<br />30<br />www.Local-Social-Mobile.com<br />
If You Paid For This Traffic<br />31<br />www.Local-Social-Mobile.com<br />
Let’s Do The Numbers…<br /><ul><li>52,950 Monthly Traffic Online
Let’s be conservative (just 10%)…
5,295 visitors/month
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Local Business Online Marketing

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The marketing playing field has been leveled. Small businesses can now compete with large businesses in the marketing area with affordable marketing solutions or do-it-yourself marketing marketing solutions. This presentation give a step by step guide to local online marketing.

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Local Business Online Marketing

  1. 1. “How To Dominate Your Market Online”How To Double Your Business In 90 Days Using The InternetBy Lloyd Smith<br />1<br />www.Local-Social-Mobile.com<br />
  2. 2. You Will Leave With…<br />Why companies without a strong online presence will be left behind, even if in a “traditional” business.<br />Where your potential customers are at online.<br />What they are looking for, so they find you.<br />How to find BUYERS instead of “Lookey Loo’s”<br />How to become the #1 Authority Online in your potential customer’s eyes.<br />www.Local-Social-Mobile.com<br />2<br />
  3. 3. You Will Leave With…<br />The 4 Best “Places” to be found online.<br />And how to be found there (my best secrets).<br />The tools and resources I use.<br />How much money can REALLY be made in your market online?<br />Give you real life examples.<br />www.Local-Social-Mobile.com<br />3<br />
  4. 4. Your Customers Are Looking For You Online<br />Over 1 BILLION Local Searches performed online EVERY month!! (And growing over 50% a year.)<br />80% of people first search online before making a purchase… <br />…(vs) using yellow pages, newspapers, traditional “offline” methods.<br />4<br />www.Local-Social-Mobile.com<br />
  5. 5. Can They Find You?<br />2 out of 3 people use Google to find businesses online.<br />What you think they search for? (vs)<br />The Three Keys To Online Success.<br />What do they really search for?<br />Do they find your website?<br />And are they buyers?<br />www.Local-Social-Mobile.com<br />5<br />
  6. 6. What Do They REALLY Search For?<br />Key Words<br />If in moving business = “Moving Company”<br />too generic<br />competing with every moving company in country!<br />“Dallas Moving Company” – location specific<br />Google Tells You<br />https://adwords.google.com/select/KeywordToolExternal<br />Type in “Keyword Tool” in Google.<br />www.Local-Social-Mobile.com<br />6<br />
  7. 7. Example “Dallas Mover”<br />www.Local-Social-Mobile.com<br />7<br />“Dallas Mover”<br />Adding “ing” = 4 times more traffic<br />Adding “s” = 20 times more traffic<br />The secret = how people search to find your type of business.<br />
  8. 8. Can They Find You?<br />According to numerous studies, here’s where people click…<br />#1 ranked Site gets 41% of the clicks, <br />#2 ranked site gets 12% of the clicks,<br />#3 ranked site gets 8.5% of the clicks<br />Rest of sites #4 on get less.<br />What this means…<br />If you are not in top 3, you are not getting your potential customers to your site!<br />www.Local-Social-Mobile.com<br />8<br />
  9. 9. Are They Buyers?<br />Lookey Loo’s!!<br />Some searches are Lookey Loo’s,some searches are BUYERS.<br />What if you knew the difference!<br />O.C.I. (Online Commercial Intention)<br />http://adlab.microsoft.com/Online-Commercial-Intention<br />Search for “Online Commercial Intention”<br />O.C.I. score of 70% or higher is best<br />www.Local-Social-Mobile.com<br />9<br />
  10. 10. Example “Dallas Mover”<br />www.Local-Social-Mobile.com<br />10<br />Mover and Movers = 80%<br />They want to hire a mover.<br />Moving = 60%<br />They are more in “looking” mode.<br />
  11. 11. The Solution…<br />4-Point Online Market Domination <br />www.Local-Social-Mobile.com<br />11<br />
  12. 12. Online Local DOMINATION<br />You become THE #1 AUTHORITY ONLINE for your market.<br />Right now, you are not even close to page 1 of google…<br />www.Local-Social-Mobile.com<br />12<br />
  13. 13. Online Local DOMINATION<br />After, you are EVERYWHERE…<br />In “Local Search”, “Natural Search”, “PPC”, and your “Content” in Top 10, more “Consumer Reviews” than anybody else (and more).<br />You are now THE AUTHORITY online.<br />Result: People choose you over everybody else.<br />www.Local-Social-Mobile.com<br />13<br />
  14. 14. How To Make It Happen For You<br />www.Local-Social-Mobile.com<br />14<br />
  15. 15. “Local” Search<br />www.Local-Social-Mobile.com<br />15<br />
  16. 16. “Local” Search<br />www.Local-Social-Mobile.com<br />16<br />Get listed in the Big 3<br />Google Local <br />Yahoo Local<br />MSN/Bing Local<br />Use a map on cell phone?<br />Taps you into the HUGE “mobile” market.<br />
  17. 17. Three “Local Search” Secrets<br />www.Local-Social-Mobile.com<br />17<br />Use Your Keywords<br />Get Listed in Local Directories <br />www.Local.com<br />www.dmoz.com<br />www.MerchantCircle.com<br />Get Reviews in Local Review Sites<br />www.Kudzu.com<br />www.Yelp.com<br />www.InsiderPages.com<br />
  18. 18. “Normal” Search<br />www.Local-Social-Mobile.com<br />18<br />
  19. 19. “Normal” Search<br />Use Your Keywords<br />Keywords in your site’s…<br />Title tags, meta tags, header tag, image “alt tag”, and the page’s content<br />Make it natural.<br />And Get Links To Your Website<br />Local Directories, Articles, Web 2.0, Blogs, Online Video, Online Press Releases, Online Classifieds, Other Websites, Social Bookmarks.<br />The most links wins!!<br />www.Local-Social-Mobile.com<br />19<br />
  20. 20. “Content” Results<br />www.Local-Social-Mobile.com<br />20<br />
  21. 21. “Content” Results<br />www.Local-Social-Mobile.com<br />21<br />Google LOVES Web 2.0 content sites…<br />Online Videos (Youtube.com)<br />Online Press Releases (PRweb.com)<br />Online Articles (EzineArticles.com)<br />Social Content Sites (Squidoo.com)<br />Online Classifieds (Craigslist.org)<br />Online Business Directories (MerchantCircle.com)<br />Online Review Sites (Kudzu.com)<br />
  22. 22. Example Online Video<br />www.Local-Social-Mobile.com<br />22<br />
  23. 23. www.Local-Social-Mobile.com<br />23<br />
  24. 24. PPC (Pay-Per-Click)<br />www.Local-Social-Mobile.com<br />24<br />
  25. 25. PPC (Pay-Per-Click)<br />www.Local-Social-Mobile.com<br />25<br />The others are free, this costs money.<br />You’re ad only shows up for your keywords.<br />You set how much you pay ONLY when somebody clicks your ad.<br />How much is a visitor to your site worth?<br />
  26. 26. Geo-Targeting Your Ads<br />www.Local-Social-Mobile.com<br />26<br />“I need a plumber”<br />Google knows where they are located at.<br />Only show your ad for these “generic” keywords to people in your city.<br />Cheaper clicks, targeted traffic, and less competition.<br />
  27. 27. BIG Money When You Dominate Your Market Online<br />27<br />www.Local-Social-Mobile.com<br />
  28. 28. The “Movers” Market For 1 City<br />28<br />www.Local-Social-Mobile.com<br />
  29. 29. LOTS Of DAILY Traffic…<br />29<br />www.Local-Social-Mobile.com<br />
  30. 30. Of People Looking To BUY<br />30<br />www.Local-Social-Mobile.com<br />
  31. 31. If You Paid For This Traffic<br />31<br />www.Local-Social-Mobile.com<br />
  32. 32. Let’s Do The Numbers…<br /><ul><li>52,950 Monthly Traffic Online
  33. 33. Let’s be conservative (just 10%)…
  34. 34. 5,295 visitors/month
  35. 35. 5% traffic to leads conversion rate
  36. 36. 25% lead to sale conversion rate
  37. 37. 1.3% traffic to sale conversion rate
  38. 38. Customer Value = $1,000
  39. 39. 5,295 * 1.3% * $1,000 =
  40. 40. $66,187 = Money Making a Month justdoing what we talked about today.</li></ul>32<br />www.Local-Social-Mobile.com<br />
  41. 41. Sub-Niching Your Market<br />Apartment Movers<br />Pool Table Movers<br />Piano Movers<br />Out Of State Movers<br />Surrounding Cities… Plano, Garland, Lewisville<br />“Locales” in a city… Uptown, Lakewood, Highland Park, Downtown<br />33<br />www.Local-Social-Mobile.com<br />
  42. 42. What If You Are The #1 Authority Online?<br />www.Local-Social-Mobile.com<br />34<br />
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