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Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
Wireless Communication and State DOTs
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Wireless Communication and State DOTs

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  • 1. Why hitting a moving target matters … Lloyd D. Brown, Director of Communications Wisconsin DOT Social Media Peer Exchange November 3, 2011
  • 2. Here’s what we’ll cover:  Your “customers” have gone mobile  What does that mean for DOTs?11/3/11 2
  • 3.  78% of American adults (ages 18 and older) use the internet  Just 54% of disabled report using internet  Income and race play a role in internet usageSource: http://pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx11/3/11 3
  • 4.  66% of American adults use broadband connections at home  59% of American adults connect to the Internet wirelessly Source: http://www.pewinternet.org/Reports/2010/Generations- 2010/Introduction/Wireless-use.aspx11/3/11 4
  • 5. American ownership:  Cell phones - 85%  Netbooks/laptops - 56%  E-readers - 12%  Tablet computers - 8%Source: http://pewinternet.org/Infographics/2011/Generations-and-gadgets.aspx11/3/11 5
  • 6. Since 2009, laptop computers have out sold desktops Source: http://www.pewinternet.org/Static- Pages/Trend-Data/Device- Ownership.aspx11/3/11 6
  • 7.  90% of Americans live in a house with at least one cell phone.  97% of Millennials (18- 34) own a cell phone  68% of 66-74 year olds  48% of those over 75Source: http://www.pewinternet.org/Reports/2011/Generations-and-gadgets/Report/Cell-phones.aspx 11/3/11 7
  • 8.  Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.  “An apps culture is clearly emerging among some cell phone users, particularly men and young adults.” - Kristen Purcell, Associate Director for Research at the Pew Internet Project.Source: http://pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture.aspx 11/3/11 8
  • 9.  35% of adults own a SMART PHONE!  25% say it’s their primary way of accessing the internet Source: http://www.pewinternet.org/Reports/2011/Smartphones.aspx11/3/11 9
  • 10.  New York Times: “Other cultural forces aside, minorities, lower- income households and younger adults access the Internet at higher rates on mobile devicesPhoto by Ed Yourdon because they often do not have computers at home.” Source: http://www.nytimes.com/2010/08/02/technology/02drill.html? _r=1 11/3/11 10
  • 11.  Your customers are mobile and moving.  They will expect you to be, too.11/3/11 11
  • 12.  Still need a message that beaks through the information clutter  Accuracy and timeliness of information remain critical concerns for communication teams  New tools do not replace but instead complement old tactics. That means more pressure on communication teams to manage more tools11/3/11 12
  • 13. Your formaldecision-makingprocess –NEPA – doesnot providefor the use ofthese newtechnologies11/3/11 13
  • 14.  Consider your customers’ expectations. Keep doing the basics well.  Be available: Is the web site easy to access? What about a mobile app?  Be responsive: Are there internal processes in place to handle questions or to pass along information?  Be creative: Are there opportunities to engage the public in new ways?11/3/11 14
  • 15.  The public is moving, no longer limited by time or space.  The new technologies bring with them old challenges … and, new opportunities  Focus on a core communications program that includes:  Accountability  Responsiveness  Creativity11/3/11 15
  • 16. Contact: Lloyd D. Brown, Director of Communications American Association of State Highway and Transportation Officials (202) 624-5802 office (202) 907-3434 cell lbrown@aashto.org11/3/11 16

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