Why hitting a moving target matters …                        Lloyd D. Brown, Director of Communications                   ...
Here’s what we’ll cover:     Your “customers”      have gone mobile     What does that mean      for DOTs?11/3/11       ...
     78% of American adults       (ages 18 and older) use       the internet      Just 54% of disabled       report usin...
 66% of   American   adults use   broadband   connections at   home  59% of   American   adults connect   to the Interne...
American ownership:   Cell phones - 85%   Netbooks/laptops - 56%   E-readers - 12%   Tablet computers - 8%Source: http...
Since 2009, laptop          computers have out          sold desktops          Source:          http://www.pewinternet.org...
    90% of Americans live        in a house with at least        one cell phone.            97% of Millennials (18-     ...
     Among cell phone         owners, 29% have         downloaded apps to their         phone and 13% have paid         t...
    35% of adults own a SMART PHONE!     25% say it’s their primary way of accessing the      internet                  ...
    New York Times:                           “Other cultural forces                           aside, minorities, lower- ...
 Your customers           are mobile and           moving.           They will expect           you to be, too.11/3/11  ...
 Still need a message that   beaks through the   information clutter  Accuracy and timeliness of   information remain cr...
Your formaldecision-makingprocess –NEPA – doesnot providefor the use ofthese newtechnologies11/3/11          13
    Consider your customers’ expectations. Keep      doing the basics well.       Be available: Is the web site easy to ...
 The public is moving, no longer limited by time or   space.  The new technologies bring with them old   challenges … an...
Contact:     Lloyd D. Brown, Director of Communications     American Association of State Highway and Transportation Offic...
Upcoming SlideShare
Loading in...5
×

Wireless Communication and State DOTs

387

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
387
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wireless Communication and State DOTs

  1. 1. Why hitting a moving target matters … Lloyd D. Brown, Director of Communications Wisconsin DOT Social Media Peer Exchange November 3, 2011
  2. 2. Here’s what we’ll cover:  Your “customers” have gone mobile  What does that mean for DOTs?11/3/11 2
  3. 3.  78% of American adults (ages 18 and older) use the internet  Just 54% of disabled report using internet  Income and race play a role in internet usageSource: http://pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx11/3/11 3
  4. 4.  66% of American adults use broadband connections at home  59% of American adults connect to the Internet wirelessly Source: http://www.pewinternet.org/Reports/2010/Generations- 2010/Introduction/Wireless-use.aspx11/3/11 4
  5. 5. American ownership:  Cell phones - 85%  Netbooks/laptops - 56%  E-readers - 12%  Tablet computers - 8%Source: http://pewinternet.org/Infographics/2011/Generations-and-gadgets.aspx11/3/11 5
  6. 6. Since 2009, laptop computers have out sold desktops Source: http://www.pewinternet.org/Static- Pages/Trend-Data/Device- Ownership.aspx11/3/11 6
  7. 7.  90% of Americans live in a house with at least one cell phone.  97% of Millennials (18- 34) own a cell phone  68% of 66-74 year olds  48% of those over 75Source: http://www.pewinternet.org/Reports/2011/Generations-and-gadgets/Report/Cell-phones.aspx 11/3/11 7
  8. 8.  Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.  “An apps culture is clearly emerging among some cell phone users, particularly men and young adults.” - Kristen Purcell, Associate Director for Research at the Pew Internet Project.Source: http://pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture.aspx 11/3/11 8
  9. 9.  35% of adults own a SMART PHONE!  25% say it’s their primary way of accessing the internet Source: http://www.pewinternet.org/Reports/2011/Smartphones.aspx11/3/11 9
  10. 10.  New York Times: “Other cultural forces aside, minorities, lower- income households and younger adults access the Internet at higher rates on mobile devicesPhoto by Ed Yourdon because they often do not have computers at home.” Source: http://www.nytimes.com/2010/08/02/technology/02drill.html? _r=1 11/3/11 10
  11. 11.  Your customers are mobile and moving.  They will expect you to be, too.11/3/11 11
  12. 12.  Still need a message that beaks through the information clutter  Accuracy and timeliness of information remain critical concerns for communication teams  New tools do not replace but instead complement old tactics. That means more pressure on communication teams to manage more tools11/3/11 12
  13. 13. Your formaldecision-makingprocess –NEPA – doesnot providefor the use ofthese newtechnologies11/3/11 13
  14. 14.  Consider your customers’ expectations. Keep doing the basics well.  Be available: Is the web site easy to access? What about a mobile app?  Be responsive: Are there internal processes in place to handle questions or to pass along information?  Be creative: Are there opportunities to engage the public in new ways?11/3/11 14
  15. 15.  The public is moving, no longer limited by time or space.  The new technologies bring with them old challenges … and, new opportunities  Focus on a core communications program that includes:  Accountability  Responsiveness  Creativity11/3/11 15
  16. 16. Contact: Lloyd D. Brown, Director of Communications American Association of State Highway and Transportation Officials (202) 624-5802 office (202) 907-3434 cell lbrown@aashto.org11/3/11 16
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×