Wireless Communication and State DOTs

Why hitting a moving target matters … Lloyd D. Brown, Director of Communications Wisconsin DOT Social Media Peer Exchange November 3, 2011

Here’s what we’ll cover:  Your “customers” have gone mobile  What does that mean for DOTs?11/3/11 2

 78% of American adults (ages 18 and older) use the internet  Just 54% of disabled report using internet  Income and race play a role in internet usageSource: http://pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx11/3/11 3

 66% of American adults use broadband connections at home  59% of American adults connect to the Internet wirelessly Source: http://www.pewinternet.org/Reports/2010/Generations- 2010/Introduction/Wireless-use.aspx11/3/11 4

American ownership:  Cell phones - 85%  Netbooks/laptops - 56%  E-readers - 12%  Tablet computers - 8%Source: http://pewinternet.org/Infographics/2011/Generations-and-gadgets.aspx11/3/11 5

Since 2009, laptop computers have out sold desktops Source: http://www.pewinternet.org/Static- Pages/Trend-Data/Device- Ownership.aspx11/3/11 6

 90% of Americans live in a house with at least one cell phone.  97% of Millennials (18- 34) own a cell phone  68% of 66-74 year olds  48% of those over 75Source: http://www.pewinternet.org/Reports/2011/Generations-and-gadgets/Report/Cell-phones.aspx 11/3/11 7

 Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.  “An apps culture is clearly emerging among some cell phone users, particularly men and young adults.” - Kristen Purcell, Associate Director for Research at the Pew Internet Project.Source: http://pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture.aspx 11/3/11 8

 35% of adults own a SMART PHONE!  25% say it’s their primary way of accessing the internet Source: http://www.pewinternet.org/Reports/2011/Smartphones.aspx11/3/11 9

 New York Times: “Other cultural forces aside, minorities, lower- income households and younger adults access the Internet at higher rates on mobile devicesPhoto by Ed Yourdon because they often do not have computers at home.” Source: http://www.nytimes.com/2010/08/02/technology/02drill.html? _r=1 11/3/11 10

 Your customers are mobile and moving.  They will expect you to be, too.11/3/11 11

 Still need a message that beaks through the information clutter  Accuracy and timeliness of information remain critical concerns for communication teams  New tools do not replace but instead complement old tactics. That means more pressure on communication teams to manage more tools11/3/11 12

Your formaldecision-makingprocess –NEPA – doesnot providefor the use ofthese newtechnologies11/3/11 13

 Consider your customers’ expectations. Keep doing the basics well.  Be available: Is the web site easy to access? What about a mobile app?  Be responsive: Are there internal processes in place to handle questions or to pass along information?  Be creative: Are there opportunities to engage the public in new ways?11/3/11 14

 The public is moving, no longer limited by time or space.  The new technologies bring with them old challenges … and, new opportunities  Focus on a core communications program that includes:  Accountability  Responsiveness  Creativity11/3/11 15

Contact: Lloyd D. Brown, Director of Communications American Association of State Highway and Transportation Officials (202) 624-5802 office (202) 907-3434 cell lbrown@aashto.org11/3/11 16

Wireless Communication and State DOTs

by Lloyd Brown

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Wireless Communication and State DOTs Presentation Transcript